ACDelco Continues to Expand Its Product Lines to Meet 'All Makes/All Models' Proposition
November 07 2003 - 8:03AM
PR Newswire (US)
ACDelco Continues to Expand Its Product Lines to Meet 'All
Makes/All Models' Proposition GRAND BLANC, Mich., Nov. 7
/PRNewswire/ -- ACDelco is expanding its product lines to a broader
portfolio with the goal of becoming a complete "All Makes/All
Models" supplier for its group of distributors. By expanding
product coverage, ACDelco continues to work toward its goal of
becoming the first and best choice for automotive aftermarket
parts, while providing distributors with all the products they need
to help make their businesses successful. "Feedback from our
technicians told us that when we referred to 'All Makes/All
Models,' they interpreted it as 'all makes and all models for GM,'"
said Scott Mackie, general manager, ACDelco. "But we have made
significant progress in diversifying our product portfolio and
communicating our marketing strategy to our customers and
consumers. Our advertising efforts are much more focused to reflect
the breadth of our products. "With the growing import and domestic
vehicle market, ACDelco realized it needed to change the way it
conducted business," Mackie said. "We learned that we couldn't just
focus on select lines if we wanted to reach our goal of being a
leading 'All Makes/All Models' supplier," he explained. ACDelco
presently offers full product lines for suspension, batteries,
brakes, air conditioning, wire and cable, water pumps, reman
starters and alternators, belts and hoses, steering, clutches,
spark plugs, fuel pumps and chassis. "Although ACDelco has parts
for Ford, Chrysler, Toyota, Nissan, Honda, GM and virtually every
other vehicle on the road," Nancy McLean, director of marketing,
ACDelco said, "communicating the 'All Makes/All Models' message is
an ongoing job. "We work on it day by day, part number by part
number," McLean said. "When we see an increase in sales in our
non-GM applications, it indicates that both consumers and the
automotive aftermarket industry are accepting of the 'All Makes/All
Models' business plan. "But we get the most mileage when we deliver
on what we promise," she added. "It's our consistent level of
quality across all of our product lines that generates the loyalty
to the ACDelco brand. Each ACDelco part is designed and engineered
to work in coordination with the entire vehicle system and the
vehicle's existing parts, regardless of its make or model. This
means that you don't have to buy parts from multiple suppliers --
ACDelco is like one-stop shopping." ACDelco is a global leader in
automotive replacement parts and services offering products for
virtually all vehicles. ACDelco is headquartered in Grand Blanc,
Mich., and markets automotive replacement parts worldwide under its
brand name. For more information, visit the ACDelco Web site at
acdelco.com . DATASOURCE: General Motors Corporation CONTACT: Juli
Huston-Rough, +1-810-606-3104, or Katie McBride, +1-810-606-3101,
both of General Motors Corporation Web site: http://acdelco.com/
http://media.gm.com/ http://www.gm.com/
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