PRIMEDIA's IntelliChoice Announces Award-Winning Certified Pre-Owned Vehicle Programs Jaguar and Honda Top the List for Program Quality ANAHEIM, Calif., Oct. 29 /PRNewswire/ -- PRIMEDIA's IntelliChoice announced today the winners of the fifth annual ranking of certified pre-owned vehicle programs. The list of winners reveals that manufacturers are responding to consumers' desire for quality pre-owned cars. Overall, Honda Certified Used Cars was judged the best Non-Luxury program and Jaguar Select Edition the best Luxury program. This is the fifth year in a row that Honda has had the best program in the Non-Luxury class. Jaguar has achieved this honor in four out of the past five years. Programs are evaluated based on how well they match up with consumer preferences. Major areas of analysis include the inspection lists, warranties, title verification, availability of special financing, roadside assistance benefits, and return/exchange policies. Since the target markets are different between Luxury and Non-Luxury vehicles, the 24 different manufacturer sponsored programs available have been split into two classes -- Luxury and Non-Luxury. Top Certified Pre-Owned Programs By Class Luxury Non-Luxury Ranking Manufacturer Ranking Manufacturer 1 Jaguar 1 Honda 2 Volvo 2 Volkswagen 3 Lincoln 3 Chrysler/Dodge/Jeep 4 Acura 4 Ford/Mercury 5 Saab 4 Mazda The most important considerations for consumers shopping for certified pre-owned vehicles are the warranties and inspections offered by the manufacturers. In the luxury class, Jaguar has the Best Warranty, and ties with Land Rover for the best inspection list. In the Non-Luxury class, Volkswagen has the Best Warranty and Ford and Mercury tie for the best Inspection. "We continue to improve the quality of this analysis. This year we've incorporated new consumer research to better reflect the program attributes that are most valued by consumers," said Dave Wurster, publisher of PRIMEDIA's IntelliChoice. In addition to Honda and Jaguar, other notable performances include: * Chrysler/Dodge/Jeep is the top ranked Non Luxury domestic program for the second year in a row. * Ford Motor Company has six brands ranked among the leaders. There are three in the Luxury class (Jaguar, Volvo, Lincoln) and three in the Non-Luxury class (Ford, Mercury, Mazda). * Volkswagen, based on the strength of their warranty and inspection list has moved into the second spot in the Non-Luxury class. * Both American Honda brands (Honda and Acura) are among the leaders in their respective classes. * Saab has moved into the top five for the Luxury class in the first year that IntelliChoice has included them in its analysis. According to John Cobb, PRIMEDIA's vice president and general manager of the automotive and action sports internet group, "It's very important that consumers understand the value of the manufacturer sponsored Certified Pre-Owned Programs. This continues to be a growing trend in the marketplace. We are happy to be able to provide this information on over 50 sites throughout the PRIMEDIA Automotive Network including http://www.motortrend.com/ and http://www.automobile.com/." PRIMEDIA's IntelliChoice maintains a summary of the 24 evaluated programs on its web site at http://www.intellichoice.com/preowned/pre-main.cfm. About PRIMEDIA's IntelliChoice Founded in 1986, PRIMEDIA's IntelliChoice is the first and leading company that develops and distributes consumer automobile ownership data, ratings of vehicles based on their consumer value, leasing cost data and Certified Pre-Owned Program analysis. More information can be found on the IntelliChoice Web site, http://www.intellichoice.com/. About PRIMEDIA PRIMEDIA is the leading targeted media company in the United States, with positions in consumer and business-to-business markets. Our properties deliver content via print as well as video, the Internet and live events and offer highly effective advertising and marketing solutions in some of the most sought after niche markets. With 2002 sales from continuing businesses of $1.5 billion, PRIMEDIA is the #1 special interest magazine publisher in the U.S. with more than 250 titles. Our well known brands include Motor Trend, Automobile, New York, Fly Fisherman, Power & Motoryacht, Creating Keepsakes, Ward's AutoWorld, and Registered Rep. The company is also the #1 publisher and distributor of free consumer guides, including Apartment Guides. PRIMEDIA Television's leading brand is the Channel One Network and About is one of the largest sources of original content on the Internet. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the company can be found at http://www.primedia.com/. DATASOURCE: PRIMEDIA CONTACT: David Wurster of PRIMEDIA's IntelliChoice, +1-248-799-2646, ; or Laura Schramm, +1-212-446-1890, , for PRIMEDIA Web site: http://www.primedia.com/ http://www.intellichoice.com/

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