Casino Group and Intermarché announce a new partnership
April 15 2021 - 11:16AM
Casino Group and Intermarché announce a new partnership
Press release Paris, April 15th,
2021
Intermarché and Casino Group forge a
partnership in purchasing for leading brand products, and in
digital
Intermarché and Casino Group today announced a
five-year strategic partnership to capture the value of their
complementary strengths.
The partnership covers three distinct areas:
purchasing; the development of digital marketing and advertising
services; and the food industry.
1. Purchasing
In the food industry,
Intermarché and Casino Group are creating a central purchasing unit
to be managed by Intermarché. Its mission will be to negotiate
purchasing terms, on behalf of the two partners in France, for mass
consumer goods from leading international brands– excluding
private-label products, traditional agricultural goods and seafood,
and well-known national brand products from small or mid-sized
companies;
In non-food, Intermarché and
Casino Group are creating a central purchasing unit to be managed
by Casino. Its mission will be to negotiate purchasing terms, on
behalf of the two partners in France, for technical products, paper
goods and textiles;
Outside France, the two
partners will create an organisation to market international
services to large industrial groups operating in their territories
(Europe and Latin America).
These three agreements cover a limited number of
suppliers who are pivotal due to their size or geographical
footprint and who, individually, have an outsized weighting in many
product categories.
Both Intermarché and Casino Group will remain
completely independent for all other sourcing and, more generally,
in terms of marketing and promotions, as well as in the expansion
of their store networks.
While the two banner networks will continue to
compete, the creation of these three organisations will make
Intermarché and Casino Group more competitive thanks to their
complementary geographies and the different formats that make them
unique. Intermarché and Casino Group are convinced that critical
mass in purchasing for leading brand products will ultimately be
advantageous for consumers.
2. In digital
Intermarché and Casino Group are creating a
joint venture to market a retail media offering to food producers
and their agents in France. This company will make it possible to
benefit from an enormous volume of transactional data on digital
media, leveraging technologies developed by RelevanC. The latter is
a Casino Group subsidiary which develops service and targeting
solutions that allow brands to unlock the full potential of their
data.
These services are Intermarché and Casino
Group’s joint response to the predominant position of global
players operating in France.
3. In the food sector
A cooperation agreement between Intermarché and
Casino Group will allow Agromousquetaires, the food industry
component of the Les Mousquetaires alliance (whose plants are all
located in France), to compete for Casino Group contracts to supply
its various private labels and thereby ensure a sourcing channel
for products of French origin.
Intermarché and Casino Group will shortly submit these
agreements to the French competition authority with a view to
having them effective for 2022 negotiations.
INTERMARCHE PRESS CONTACTS
Agence SOURCE RP Charlotte Rabilloud - 06 62 03 28 34 / 01
85 78 66 32 - charlotte@source-rp.com Michelle Kamar - 06 09
24 42 42 / 01 85 78 66 31 - michelle@source-rp.com
Groupe CASINO
ANALYST AND INVESTOR CONTACTSLionel
BENCHIMOL – +33 (0)1 53 65 64 17
lbenchimol@groupe-casino.fr or
+33 (0)1 53 65 24 17 IR_Casino@groupe-casino.fr
PRESS CONTACTSStéphanie
ABADIE - +33 (0)6 26 27 37 05 sabadie@groupe-casino.fr
or
+33(0)1 53 65 24 78 -
directiondelacommunication@groupe-casino.fr
Agence IMAGE 7Karine ALLOUIS – +33(0)1 53 70 74
84 - kallouis@image7.fr Franck PASQUIER – +33 (0)1 53 70 74
91 - fpasquier@image7.fr
In accordance with European Commission
Implementing Regulation (EU) 2016/1055 of 29 June 2016 with regard
to the technical means for appropriate public disclosure of inside
information and for delaying the public disclosure of inside
information, this press release was communicated to Casino’s
primary information provider on 15 April 2021 at 6:15 pm,
Paris time.
- 2021.04.15 - PR - Casino Group and Intermarché announce a new
partnership
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