BERLIN, Oct. 23,
2024 /PRNewswire/ -- Adjust, a leading global
measurement and analytics company, announced today a strategic
integration with Salla, the leading e-commerce platform in the MENA
region. This partnership will enable thousands of Salla merchants
to integrate Adjust's advanced app analytics tools with just a few
clicks, without the need for any development expertise.
Salla's integration of Adjust into its platform empowers
merchants to quickly unlock valuable insights that drive campaign
performance and app growth. By enabling features such as deep
linking, customer journey tracking, and smart recommendations,
merchants can optimize their marketing strategies with minimal
effort.
"This partnership aligns perfectly with Salla's commitment
to providing our merchants with the best tools to grow and optimize
their businesses," said Amin Fadul - VP of Product at Salla.
"With our native mobile app maker, which has best practices in
mobile commerce, this combination is even more powerful as it works
seamlessly out of the box for any mobile app on Salla. By
leveraging Adjust's powerful analytics and attribution tools, our
users will have access to deeper insights into customer behavior,
allowing them to make data-driven decisions that enhance their
marketing strategies and drive growth. This integration will
empower Salla merchants to better understand their audience,
optimize their ad spend, and ultimately, scale their businesses
more effectively."
Adjust empowers Salla merchants to track campaign
performance, connect spend with revenue, and drive true ROI. With
frictionless experiences like smart banners and deep linking,
merchants can seamlessly guide users from mobile web to app. The
integration allows merchants to activate Adjust's software
development kit (SDK), giving them instant access to tools that
accelerate app growth and reduce time-to-market.
"We are thrilled to partner with Salla to help their
merchants achieve new levels of success," said Riyad Khalil, Director - Middle East, Africa and Turkey at Adjust. "Integrating with the
region's largest e-commerce platform not only eliminates barriers
to accessing advanced analytics and campaign optimization but also
reinforces Adjust's strong commitment to empowering businesses
across the Middle Eastern market as they grow and scale their
apps."
About Adjust
Adjust, an AppLovin (NASDAQ: APP)
company, is trusted by marketers around the world to measure and
grow their apps across platforms, from mobile to CTV and beyond.
Adjust works with companies at every stage of the app marketing
journey, from fast-growing digital brands to brick-and-mortar
companies launching their first apps. Adjust's powerful measurement
and analytics solutions provide visibility, insights, and essential
tools that drive better results.
About Salla
Founded in 2016, Salla is the leading
e-commerce platform in the MENA region, trusted by over 55,000
merchants, from small businesses to large enterprises. Salla has
enabled merchants to sell more than SAR 30
billion worth of products by removing the complexities of
e-commerce and providing easy-to-use solutions for payments,
shipping, inventory, and marketing. Our mission is simple: empower
merchants to focus on their craft while we deliver the tools they
need to grow and succeed in a dynamic digital landscape.
Press inquiries:
pr@adjust.com
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