Domino's Spreads the Love, Celebrates $1 Billion in Online Sales With its Customers
February 10 2010 - 6:00AM
PR Newswire (US)
Domino's extends a sweet, free online offer this Valentine's Day
ANN ARBOR, Mich., Feb. 10 /PRNewswire-FirstCall/ -- Domino's Pizza
(NYSE: DPZ), the recognized world leader in pizza delivery, is
spreading the love on Valentine's Day with a one-day offer
celebrating the recent success of Domino's Online Ordering and
mobile systems, which have reached a landmark milestone, bringing
in $1 billion in online sales. Domino's Online Ordering was also a
big player in last Sunday's football game, taking in more than
160,000 orders on Domino's biggest day of the year. Just before
kickoff customers were logging on at a rate of more than 1,000
orders per minute. To celebrate the billion-dollar achievement,
Domino's will be rewarding customers who order online February 14
by offering a FREE order of Chocolate Lava Crunch Cakes to anyone
who enters the promotional code "HUG" at checkout. "We are thrilled
with how our innovative online ordering system has been doing since
day one, and we owe that success to our customers," said Russell
Weiner, Chief Marketing Officer. "It's clear after $1 billion in
sales online that consumers are taking full advantage of the
convenience and efficiency of our online ordering process, and we
want to thank them for that." To receive one FREE 2-piece order of
Chocolate Lava Crunch Cakes with an online purchase at Dominos.com
customers must enter coupon code "HUG" into the coupon code field.
This offer is valid with an online purchase, for delivery, at
participating stores while supplies last. Customers taking
advantage of the offer will also be able to experience a new
feature of the Domino's online Pizza Tracker, which now offers much
more than just the ability to follow the status of their pizza
order. Through a recent partnership with Games That Give, customers
can play online games such as Brick Breaking, Mini Golf and many
more -- with charitable proceeds from Domino's going to the United
Way. "Valentine's Day should be a day full of warm and fuzzy
feelings," said Weiner. "We see it as a great time to say thanks to
our many fans of Domino's Online Ordering." About Domino's Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader in
pizza delivery. Domino's is listed on the NYSE under the symbol
"DPZ." Through its primarily locally-owned and operated franchised
system, Domino's operates a network of 8,886 franchised and
Company-owned stores in the United States and 60 international
markets. The Domino's Pizza® brand, named a Megabrand by
Advertising Age magazine, had global retail sales of over $5.5
billion in 2008, comprised of nearly $3.1 billion domestically and
over $2.4 billion internationally. During the third quarter of
2009, the Domino's Pizza® brand had global retail sales of over
$1.2 billion, comprised of over $672 million domestically and over
$570 million internationally. Domino's Pizza was named "Chain of
the Year" by Pizza Today magazine, the leading publication of the
pizza industry. In 2009, Domino's ranked number one in customer
satisfaction in a survey of consumers of the U.S. largest limited
service restaurants, according to the annual American Customer
Satisfaction Index (ACSI). Domino's has expanded its menu
significantly since 2008 to include Oven Baked Sandwiches and
BreadBowl Pasta, and kicked off 2010 with the debut of their
'Inspired New Pizza' - a permanent change to their core hand-tossed
product, reinvented from the crust up with new sauce, cheese and
garlic seasoned crust. Twitter - http://twitter.com/dominos
Facebook - http://www.facebook.com/Dominos Order -
http://www.dominos.com/ Mobile - http://mobile.dominos.com/ Info -
http://www.dominosbiz.com/ DATASOURCE: Domino's Pizza CONTACT:
Media Relations: Chris Brandon, +1-734-323-7932 (Mobile), Web Site:
http://www.dominos.com/
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