ShopNBC Surpasses a Record 1 Million Customers
January 14 2010 - 8:00AM
Marketwired
ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic
retailing, today announced the company has surpassed a record 1
million customers, the largest customer count in its 19-year-old
history. A diversified merchandise mix, lower price points, and an
improved customer experience drove strong growth in new and active
customers for ShopNBC in fiscal 2009.
Year to date, the company expects its total customer base to be
up approximately 33% vs. last year. While adding over 250,000
customers in the last 12 months, the company also achieved major
operational efficiencies in order capture, customer service, and
fulfillment, which lowered transactional costs by approximately 20%
per unit in Q4 vs. the prior-year quarter. Furthermore, as a result
of industry-leading multichannel retailing initiatives during the
year, ShopNBC continued to increase its overall Internet sales
penetration, which is expected to be approximately 38% in the
fourth quarter.
"Reaching this milestone of over 1 million loyal customers is a
proud and exciting moment for all of us at the company," said Keith
Stewart, ShopNBC's President and Chief Executive Officer. "It's all
about connecting with the customer, and delivering a premium,
customer-focused shopping experience that fosters interactive
engagement and builds community. As we continue to build on our
momentum, we are excited about harnessing our potential within an
innovative future."
About ShopNBC
ShopNBC is a multichannel electronic retailer operating with a
premium lifestyle brand. Its shopping network reaches 75 million
homes in the United States via cable and satellite television: DISH
Network channels 134 and 228; DIRECTV channel 316. Programming is
also streamed live on the web at http://www.ShopNBC.TV. Its
Internet platform, http://www.ShopNBC.com, is recognized as a top
e-commerce site differentiated with compelling product
demonstration videos. ShopNBC is owned and operated by ValueVision
Media (NASDAQ: VVTV).
ShopNBC Contact: Anthony Giombetti Media Relations 612-308-1190
Email Contact
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