Kraft Heinz and Oprah Winfrey Collaborate to Create O, That’s Good!
August 09 2017 - 8:34AM
Business Wire
Oprah Delivers a Delicious, Nutritious Twist on
America’s Favorite Comfort Foods with New Line of Refrigerated
Soups and Sides
The Kraft Heinz Company and media icon Oprah Winfrey today
announced the debut of O, That’s Good!, a line of four flavorful
soups and four savory sides that bring a nutritious twist on
comfort food classics to everyone’s table. O, That’s Good! is the
first introduction from Mealtime Stories, LLC, the previously
announced joint venture between Kraft Heinz and Oprah Winfrey.
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Kraft Heinz and Oprah Winfrey Collaborate
to Create O, That's Good! (Photo: Business Wire)
Together, Oprah and Kraft Heinz worked with a team of creative
chefs to develop the new refrigerated brand using real ingredients
and no artificial flavors or dyes. Families can rediscover their
favorite comfort foods with unexpected nutritious twists. For
example, in our Original Mashed Potatoes we’ve replaced some of the
potato with mashed cauliflower and in our Broccoli Cheddar Soup
we’ve replaced some of the cheese with velvety butternut squash –
increasing the number of veggies while keeping all of the rich
flavor in every bite.
“I love healthy foods and eating from my garden,” said Winfrey.
“When Kraft Heinz approached me for a food line, what got my
attention is making nutritious comfort foods more accessible to
everyone. This product line is real, delicious food with a
twist. You’ll feel good about serving it for your family.”
“We are thrilled to bring our collective vision to life with O,
That’s Good! Soups and Sides,” said Nina Barton, SVP of Marketing,
Innovation and Research & Development for the US business at
Kraft Heinz. “With Oprah’s partnership, we’re delivering unbeatable
taste and quality that is sure to please everyone at the
table.”
Barton added that “refrigerated products are on the rise and we
saw an opportunity to drive excitement in this section of the store
with convenient soups and sides made with real ingredients and easy
preparation.”
Ten percent of Mealtime Stories’ profits will be equally split
between charitable organizations Rise Against Hunger and Feeding
America to support the fight against hunger. The Kraft Heinz
Company Foundation intends to make annual donations on behalf of
Mealtime Stories to these charities until the joint venture becomes
profitable.
The O, That’s Good! Soups (SRP $4.99) and Sides (SRP$4.49) are
rolling out now in the refrigerated section in select grocery
stores and will be available nationwide in October 2017.
For more information on O, That’s Good! Soups and Sides, please
visit www.Othatsgood.com.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food
and beverage company in North America and the fifth-largest food
and beverage company in the world, with eight $1 billion+ brands. A
globally trusted producer of delicious foods, The Kraft Heinz
Company provides high quality, great taste and nutrition for all
eating occasions whether at home, in restaurants or on the go. The
Company’s iconic brands include Kraft, Heinz, ABC, Capri
Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters,
Plasmon, Quero, Smart Ones and Velveeta. The
Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information,
visit www.kraftheinzcompany.com.
About Rise Against Hunger
Rise Against Hunger (formerly Stop Hunger Now), an international
hunger relief organization based in Raleigh, N.C., works to
implement immediate and long-term solutions to hunger worldwide.
With program locations in 20 U.S. cities and five international
offices, Rise Against Hunger has engaged volunteers to package more
than 336 million nutrient rich meals for distribution to 74
countries around the globe. To find out more about Rise Against
Hunger’s efforts to end hunger worldwide, please visit
www.riseagainsthunger.org.
About Feeding America
Feeding America is the nationwide network of 200 food banks that
leads the fight against hunger in the United States. Together, we
provide food to more than 46 million people through 60,000 food
pantries and meal programs in communities across America. Feeding
America also supports programs that improve food security among the
people we serve; educates the public about the problem of hunger;
and advocates for legislation that protects people from going
hungry. Individuals, charities, businesses and government all have
a role in ending hunger. Donate. Volunteer. Advocate. Educate.
Together we can solve hunger. Visit www.feedingamerica.org,
find us on Facebook or follow us on Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20170809005685/en/
for The Kraft Heinz CompanyLynne Galia,
847-646-4396Lynne.Galia@kraftheinzcompany.comorRachel Cooper,
312-854-8901Rachel.Cooper@olson.com
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