Lee Enterprises Selects AWS as its Preferred Cloud Provider to Modernize Infrastructure and Develop Generative AI Platforms
December 16 2024 - 12:03PM
Lee Enterprises, a leading provider of local news, information, and
advertising across 73 markets in the United States, today announced
that it has selected Amazon Web Services (AWS) as its Preferred
Cloud Provider to modernize its cloud infrastructure and accelerate
the development of generative AI (GenAI) platforms. By going all-in
on AWS, Lee Enterprises is advancing its digital transformation
strategy to enhance subscriber experiences and advertising services
through cutting-edge technologies.
Lee Enterprises’ work with AWS focuses on two key initiatives:
modernizing the company’s cloud infrastructure to achieve greater
scalability, flexibility, and speed, as well as developing
innovative GenAI applications leveraging AWS services. This
includes Amazon Bedrock, a fully managed service that offers
developers access to high-performing models from leading AI
companies through a single API, and Amazon Redshift, a fast, fully
managed cloud data warehouse that makes it simple and
cost-effective to analyze all of a company’s data. Additionally,
Lee will use Amazon Nova foundation models, a new generation of
state-of-the-art (SOTA) foundation models (FMs) that deliver
frontier intelligence and industry leading price-performance,
available exclusively on Amazon Bedrock. These advancements will
enable Lee to deliver hyper-local, hyper-personalized news and
information services tailored to individual consumer and advertiser
needs, while enhancing its ability to analyze and act on critical
data insights.
“Working with AWS allows us to reimagine the future of local
news and advertising,” said Kevin Mowbray, Chief Executive Officer
at Lee Enterprises. “AWS’s proven leadership in cloud
infrastructure and generative AI, including Amazon Bedrock and
Amazon Nova foundation models, gives us the tools to transform our
business at scale. This collaboration enables us to deliver
personalized content and innovative solutions that empower
subscribers to live more connected lives within their communities,
while offering advertisers unparalleled opportunities to reach
local audiences effectively.”
Cloud Modernization to Drive Scale, Speed, and
Simplicity
Leveraging AWS positions Lee Enterprises to accelerate its
journey to the cloud, simplifying operations while enabling faster
delivery of new products and services. AWS’s extensive on-demand
infrastructure offers the flexibility and scalability needed to
support Lee Enterprises’ growing subscriber base and evolving
advertising ecosystem.
“With AWS, we’re building a modern technology backbone that
enhances our ability to innovate and meet the needs of our
audiences and advertisers,” said Les Ottolenghi, Chief
Transformation and Commercial Officer at Lee Enterprises. “Amazon
Bedrock and Amazon Redshift are essential to our GenAI platform
strategy, allowing us to unlock the power of data and large
language models (LLMs) to deliver dynamic, personalized content
experiences at scale.”
Generative AI to Revolutionize News and
Advertising
Amazon Bedrock will serve as the foundation for Lee Enterprises’
GenAI initiatives, enabling the development of applications powered
by a range of large language models including Amazon Nova
foundation models for multi-modal content generation. These
solutions will curate content for subscribers, empower creators
with innovative tools, and provide advertisers with enhanced
targeting capabilities, driving deeper community engagement.
Key to this transformation is Amazon Redshift, which integrates
seamlessly with Bedrock to deliver robust data analytics
capabilities. Together, these tools will enable Lee Enterprises to
create dynamic, AI-powered news and media platforms that provide
actionable insights for subscribers and advertisers alike.
Accelerating Digital Transformation
Lee Enterprises is moving quickly in the delivery of new GenAI
products and services, with the first offerings expected within the
next year. These innovations are part of a broader multi-year
digital transformation initiative, positioning Lee Enterprises as a
leader in leveraging technology to redefine the local news media
industry.
Through its work with AWS, Lee Enterprises is shaping the future
of local news and advertising by combining AWS’s world-class cloud
and AI technologies with Lee’s deep expertise in local media.
About Lee Enterprises
Lee Enterprises, Inc. is a trusted local news provider serving
73 markets in 26 states. With a dedication to quality journalism
and digital innovation, Lee delivers valuable content and
advertising solutions to its communities and partners. For more
information, visit www.lee.net.
Contact:IR@lee.net (563) 383-2100
Lee Enterprises (NASDAQ:LEE)
Historical Stock Chart
From Nov 2024 to Dec 2024
Lee Enterprises (NASDAQ:LEE)
Historical Stock Chart
From Dec 2023 to Dec 2024