Logitech G’s Flagship Event, Held in 16
Locations Around the World, Highlights New Designs and Innovations
for PRO Gamers, SIM Racers, Keyboard Enthusiasts, Console Gamers,
and Introduces Exciting New Partnerships
Logitech G, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI) and a
leading innovator in gaming technology and gear, took the gaming
community to new heights with Logi PLAY 2024. Reflecting the
company’s KEEP PLAYING ethos, this year’s event unveiled an
impressive lineup of 18 innovative products and revealed new
partnerships, showcasing a thrilling evolution in gaming.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240917463317/en/
Logitech G took the gaming community to
new heights with Logi PLAY 2024. Reflecting the company’s KEEP
PLAYING ethos, this year’s event unveiled an impressive lineup of
18 innovative products and revealed new partnerships, showcasing a
thrilling evolution in gaming. (Photo: Business Wire)
Logi PLAY 2024 was live-streamed on TWITCH and featured live
events worldwide, including Paris, Berlin, Shanghai, Tokyo, Sydney,
Madrid, São Paulo, Silicon Valley, and eight more events worldwide.
Hosted by General Manager of Logitech G, Ujesh Desi, the event
showcased the ultimate customizable SIM racing family, the RACING
SERIES; the advanced low-profile G915 series gaming keyboards; the
next-generation pro series mouse and keyboard co-designed with top
esports athletes; the ASTRO A50 Gen 5 cross-platform console
headset; and the Streamlabs AI Game Highlighter for streamers and
creators.
The event also highlighted the fusion of gaming and culture
through partnerships with industry icons like MOMO, the renowned
Italian motorsports brand, and Genshin Impact, the world’s most
popular live-service open-world RPG.
For more details on the products and partnerships that we
announced during the event, please read below:
Racing Series SIM:
The new Racing Series marks an important milestone in Logitech
G's simulation racing heritage. It brings unprecedented innovation
and customization to drivers, letting them fine-tune their gear
setup and equipment levels to match their driving style. Select
items are compatible with Pro Series gear, and they are backward
compatible with G Series wheels via the Logitech G Racing
Adapter.
PRO Mouse and Keyboard:
Designed to meet the demands of elite esports athletes and
dedicated gamers, the new lineup includes the newly designed PRO X
SUPERLIGHT 2 DEX Gaming Mouse, the upgraded and ambidextrous PRO 2
LIGHTSPEED Gaming Mouse, and the groundbreaking PRO X TKL RAPID
Gaming Keyboard with magnetic analog rapid trigger keyboard. With
these new products, Logitech G meets the gamers’ needs for the
highest-performing gaming gear possible.
Logitech G 915 Series:
The Logitech G915 X Gaming Keyboard stands at an incredible 23mm
high and is one of the Company’s thinnest low-profile wireless
gaming keyboards. Combining the latest gaming technology with a
meticulously crafted design and premium materials, the new G915 X
is a flagship gaming keyboard with a sleek modern aesthetic and a
premium gaming experience for the most discerning gamers and
high-end users.
A50 X Console Gaming Headset:
The Logitech G ASTRO A50 5th Generation Wireless Gaming Headset
and Base Station joins its bigger brother, the A50 X, to form the
new A50 family of high-performance gaming headsets with advanced
feature sets for multi-platform gamers. The A50 Generation 5
features PLAYSYNC AUDIO and is based on the same architecture as
our award-winning A50 X, offering a streamlined and versatile
feature set tailored for multiplatform gamers. The new PLAYSYNC
AUDIO feature is designed specifically for players who want to use
USB for seamless audio switching between console and PC platforms
and don't require HDMI video switching.
Streamlabs AI Game Highlighter:
Logitech G announced that Streamlabs added a new feature, AI
Game Highlighter, that leverages AI to make content capture and
publishing smarter, faster, and more advanced than ever. With the
click of a button, streamers can turn streams into engaging content
for publishing across their social content platforms. This saves
time manually sifting through hours of footage and ensures
streamers can capture the most compelling content for their social
media channels.
Genshin Impact Products:
Logitech G and Genshin Impact announced a multi-year global
partnership at Logi PLAY, starting with the launch of the official
Genshin Impact PC gaming gear collection. This collaboration will
deliver a series of exciting product and gaming innovations, with a
roadmap promising more releases in the future.
The initial lineup includes the Logitech G309 LIGHTSPEED
Bluetooth Gaming Mouse, inspired by Kamisato Ayaka, and the G305
LIGHTSPEED Mice featuring designs based on Sayu, Thoma, and
Shikanoin Heizou. These limited-edition mice combine Genshin
Impact's enchanting visuals with Logitech G's renowned performance
and reliability.
In addition, the two companies introduced a new keyboard, which
is dedicated to the Chinese market only.
MOMO Partnership:
Logitech G announced a multi-year partnership with MOMO, the
iconic Italian motorsports brand renowned for crafting premium
racing equipment for brands like Ferrari and Porsche. As the
exclusive partner for Logitech G SIM Racing Wheels, MOMO will
design, develop, and launch high-end steering wheels for the
Logitech G Racing Series. The collaboration will introduce two new
premium wheels: the SIM GT 320 and SIM GT-Racer 290, designed to
meet the latest Logitech G RS Wheel Hub specifications.
Logi PLAY 2024 is available on demand on YouTube, and highlights
can be found across our social channels, including Tiktok,
Instagram, Facebook, Douyin, and Bilibili.
About Logitech G
Logitech designs software-enabled hardware solutions that help
businesses thrive and unite people when working, creating. gaming,
and streaming. As the point of connection between people and the
digital world, our mission is to extend human potential in work and
play, in a way that is good for people and the planet. Founded in
1981, Logitech International is a Swiss public company listed on
the SIX Swiss Exchange (LOGN) and the Nasdaq Global Select Market
(LOGI). Find Logitech and its other brands, including Logitech G,
at www.logitech.com or company blog.
Logitech and other Logitech marks are trademarks or registered
trademarks of Logitech Europe S.A. and/or its affiliates in the
U.S. and other countries. All other trademarks are the property of
their respective owners. For more information about Logitech and
its products, visit the company’s website at www.logitech.com.
(LOGIIR)
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version on businesswire.com: https://www.businesswire.com/news/home/20240917463317/en/
Editorial Contact: Derek Perez (408) 391-6454
dperez1@logitech.com
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