The candy-coated collab with a twist: three
lucky individuals could win a $10k
diamond ring in the ultimate glamorous mix-up
NEW
YORK, Feb. 27, 2025 /PRNewswire/ -- Get ready to
unlock a world of decadence and sweet glamor with a new beauty
collaboration between Candy Crush Saga and Pat McGrath Labs. The delicious collection
features a lineup of limited-edition lipsticks, glosses, and nail
polishes, fusing the game's vibrant world and iconic colors with
Pat McGrath's legendary artistry.
But not all is as it seems! In a dazzling turn of events –
three ultra-rare, $10,000
diamond-encrusted rings were mistakenly misplaced, resulting in a
high-stakes game of chance.
Originally created as exclusive gifts for Pat's dear friends,
including supermodel supreme Alex
Consani, iconic influencer Tefi Pessoa – and the
third? A true mystery – the divine mix-up has sparked an online
frenzy with everyone clamoring to get their hands on beauty gold.
Instead of reaching their intended recipients, these
diamond-studded treasures will be randomly delivered to three lucky
individuals, giving everyone a chance to win a priceless
surprise.
A Ring Fit for Royalty–If You Can Find It
The missing rings are bespoke pieces handcrafted by British
jewelry house BASLIQ, the beloved jewellery brand to
celebrities like Beyonce and Gigi
Hadid, whose unique rings are adorned with white diamonds,
rubies, sapphires, and 22k solid
gold. Reimagining the jeweller's signature wrap-around 'Drop Ring',
they were designed to elegantly encircle the new Candy Crush Saga x
Pat McGrath Labs lipsticks, doubling
as fine jewelry and a playful beauty accessory that merges Candy
Crush's vibrancy with Pat McGrath's
signature opulence.
Now, the unintended mix-up has sparked a craze of its own with
two of the originally intended recipients Alex and
Tefi taking to social media in disbelief, urging fans to
help them find their rings.
"Hi Mother! I love this new Candy Crush
collection" said Alex
Consani over Facetime to Pat in a now viral social post.
"But babe, you told me backstage that I would get a diamond ring
in the package!"
For Pat McGrath, this
unexpected turn only adds to the magic of the collection
"Beauty should always be an adventure," said
Pat McGrath, Founder and CEO of
Pat McGrath Labs. "This
collection is all about joy, play, and opulence–and now, three
lucky individuals will win a truly one-of-a-kind treasure. How
divine is that?"
"We wanted this collection to capture the magic of play, but
we never imagined it would spark a real-life game," said
Luken Aragon, VP of Marketing for
Candy Crush Saga at King. "This is exactly what Candy Crush
Saga is all about–fun, surprise, and playful moments. Now, the only
question is: who will get the missing rings?"
Meet the Collection: Crush-Worthy Color. Next-Level
Fun.
This glamorous slip-up comes just as the Candy Crush Saga x
Pat McGrath Labs collection is
set to make its highly anticipated debut. Inspired by the game's
bold colors and power-ups, along with Pat's legendary artistry, the
limited-edition range celebrates self-expression and the joy of
play through a dazzling lineup of lipsticks, glosses, and nail
polishes.
- MatteTrance™ Lipstick: This oil-infused matte formula
delivers ultra-vivid pigment with a velvety, weightless finish that
lasts all day. The collection features two of Pat's most iconic,
often sold-out shades: Divine Rose and Elson.
- LUST: Gloss™: These glosses drench lips in balm-like
hydration and multidimensional shine, creating a fuller, more
luscious look with high-impact shimmer. Available in Astral
Flashdance and Bronze Venus shades, these glosses bring an extra
dose of sparkle and fun.
- Nail Polish: Available in Elson, Pat's iconic blue-red,
and Gold 001, a metallic masterpiece inspired by Pat's original
Lab–this high-shine, long-lasting lacquer delivers luxurious,
chip-resistant color.
How to Enter for a Chance to Win Big*
The collection is now available for purchase on
patmcgrath.com, followed by a March 3 launch on Sephora.com and a wider
release at Nordstrom later in March.
And now, with every purchase of one of the MatteTrance™
Lipsticks on patmcgrath.com, there's more than just makeup
magic at stake: anyone could be the one to win a $10,000 diamond-studded surprise. For more ways
to enter or to mail-in an entry, visit the official rules here.
Shop the collection. Play boldly. And check your email–you might
just learn that you have been selected to win a $10K masterpiece.
*No purchase necessary. 50 US/DC residents,
21+. Ends on 3/11/25. Rules: CLICKABLE.
LINK TO OFFICIAL CAMPAIGN ASSETS
About Candy Crush Saga
Candy Crush Saga® is one of the world's most popular
mobile games. Millions of players around the globe match colorful
candies in combinations of three or more to win points, defeat
obstacles and progress through more than 18,000 levels. In
November 2022, Candy Crush
Saga celebrated its 10-year anniversary. Candy Crush
Saga is available to download for free from the Apple App
Store, Google Play, Amazon App store, Windows App Store and
Facebook.
About King
With a mission of Making the World Playful, King is a
leading interactive entertainment company for the mobile world with
more than 20 years of history of delivering some of the world's
most iconic games in the mobile gaming industry, including the
world-famous Candy Crush franchise, as well as other mobile game
hits such as Farm Heroes Saga. King games are played by
more than 200 million monthly active users. King, part of
Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San
Francisco, New York,
Los Angeles and Malta. More
information can be found at King.com or by following us on
LinkedIn, @lifeatking on Instagram, or @king_games on X.
About Pat McGrath Labs
Dame Pat McGrath is the most
influential and sought-after Makeup Artist in the world. Proficient
in every facet of beauty, ranging from everyday Subliminal looks to
Sublime high glamour and the drama of Subversive avant-garde,
McGrath's creative vision has made her a tour de force – and one
that touches everything from screen to stage to digital. Her impact
on the beauty and fashion industries is unparalleled. McGrath has
designed the makeup looks for countless runway shows, breakthrough
advertising campaigns and editorial spreads. In 2015, she launched
her own eponymous brand — PAT McGRATH LABS.
About BASLIQ
BASLIQ is a contemporary jewelry brand that merges high
craftsmanship with bold storytelling, aiming to empower every
individual to feel like an "it" girl. Founded by Amaan Duffer, BASLIQ is celebrated for its
avant-garde designs, rich cultural influences, and an ever-growing
following among icons in fashion, music, and entertainment.
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SOURCE Candy Crush Saga
