Outlook Group Signs Ten-Year Agreement with Madison Direct Marketing; Purchases one-of-a-kind intelligent collator
January 06 2006 - 12:00PM
Business Wire
Outlook Group Corp. (Nasdaq:OUTL) today announced that it has
signed a 10-year agreement with Madison Direct Marketing, Ltd. of
Stamford, Connecticut. Outlook Group's services will include all
insertion and mail coordination for Madison Direct's marketing
programs as well as short-run printing and inventory management.
Madison Direct uses life-stage databases and marketing vehicles to
help leading consumer companies reach their target audiences. Based
on currently expected volume, sales under the contract are valued
at an estimated $1.5 million per year. In connection with the
agreement, Outlook Group has purchased a one-of-a-kind Buhrs custom
intelligent collator. The specialized equipment performs
high-volume match-mailing functions that include making the
envelope, selecting and inserting the correct pieces and
personalizing each mailing. At 90 yards long, the equipment is
believed to be one of the longest multi-station intelligent
insertion collators in the world. The collator is scheduled to be
installed in January, with production expected to begin in
February. "The 10-year agreement with Madison Direct is one of the
longest agreements in our history. In addition to the other
services we are providing, Outlook Group will now have two
intelligent collators that will expand our direct marketing
capabilities. Our investment in this new equipment, combined with
our existing capabilities, including personalization, insertion,
overwrapping, printing, list processing and database management,
further strengthens our position as a single-source provider of
direct mail products and services. This contract is a significant
opportunity for Outlook Group in terms of the contract's length and
size, and also offers the opportunity to work with Madison Direct
on possible joint marketing and sales efforts," said Joseph J.
Baksha, president and chief executive officer of Outlook Group. "We
chose Outlook Group because the company's full-service capabilities
and teamwork approach are a perfect fit for our business. The
efficiency and high level of service Outlook Group provides will
enable us to fulfill our clients' needs for high quality and
on-time performance. We look forward to working with Outlook Group
on our current programs and in growing both of our businesses,"
said Chris Hulse, president of Madison Direct Marketing, Ltd. ABOUT
OUTLOOK GROUP Outlook Group Corp. is a printing, packaging and
direct marketing company offering a variety of related services to
clients in markets including contract packaging, collateral
information management and distribution, direct marketing
components and services, packaging components and materials and
specialty print related services. The company leverages its core
competencies by cross-selling services to provide a single-source
solution for its clients. ABOUT MADISON DIRECT MARKETING Madison
Direct Marketing, Ltd., a leader in life-stage marketing strategy
and execution for over 20 years, helps America's top marketers
understand and reach consumers at key life stage moments when most
brand, product and category decisions are made. Utilizing
proprietary databases and methods, Madison's unique direct mail,
telemarketing and online solutions enable marketers to reach and
maintain targeted relationships with expectant parents, new
parents, young families, Hispanic families, teens and new
homeowners. Madison also offers outsourced database and lettershop
services, as well as stand-alone lists for clients' own targeted
marketing efforts. The discussions of potential future occurrences
and operations, and other statements in the future tense or using
terms such as "believe," "expect," or "anticipate," in this press
release are "forward-looking statements" intended to qualify for
the safe harbor from liability established by the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements are subject to certain risks and uncertainties which
could cause actual results to differ materially from those
anticipated. Outlook's periodic filings with the Securities and
Exchange Commission discuss a number of other factors which may
affect Outlook's future operations, including: possible changes in
customer relationships and sales volumes, including those under the
Madison Direct contract; possible difficulties and delays in the
installation and operation of the new equipment; financing needs to
support our relationships; possible termination of contracts,
including long-term contracts; consumer demand for our customers'
(including Madison Direct's) products; the need to complete the
transitions to the new customer contracts, and the need to achieve
and maintain satisfactory performance thereunder; the effects of
industry competition, overcapacity and acquisition activity;
slowdowns in general market and economic conditions, and changes in
other world and national conditions; and the possible need for
future capital investments or equipment enhancements, and related
financing. Readers are urged to consider these factors carefully in
evaluating the forward-looking statements.
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