Vevo Partners With PubMatic to Expand Programmatic Buying Across its Global CTV Network
February 21 2024 - 2:00AM
PubMatic (Nasdaq: PUBM), an independent technology company
delivering digital advertising’s supply chain of the future, has
today announced its partnership with Vevo, the world’s leading
music video network. The collaboration will allow for an
accelerated phase of programmatic CTV growth for Vevo, allowing
advertisers to drive scaled reach across its premium library.
Vevo’s global network spans more than 800,000
videos, boasting a total monthly average of 25 billion views.
Partnering with PubMatic will offer unprecedented access to Vevo’s
expansive high-quality CTV inventory for media buyers globally.
Harnessing PubMatic’s huge demand, advanced programmatic trading
capabilities, and strategic supply path optimisation (SPO)
relationships, Vevo will unlock rich opportunities to deliver
targeted ads for a wide range of audiences in engaged, immersive,
and brand safe environments, while benefiting from significant ad
yield gains.
The integration closely aligns with Vevo’s goal
of achieving ubiquity through ever-broader video distribution and
persistent development of its monetisation approach. With its
content accessible on the Vevo TV app, over 20 unique Free
Ad-Supported TV (FAST) channels, and social platforms such as
YouTube, Vevo is increasing its participation in different types of
sales environments, building on previous direct dealing success, by
making inventory programmatically accessible to varied demand
partners via PubMatic’s platform.
The new partnership gives media buyers access to
Vevo’s premium inventory, coupled with access to PubMatic’s
cutting-edge addressability and transparency solutions, known for
enhancing return-on-investment (ROI).
PubMatic's Nicole Scaglione,
Global VP for CTV/OTT and Video says: “This collaboration marks a
major milestone on multiple fronts. The partnership will enable
greater growth and innovation by fulfilling the requirement for an
efficient, transparent, and premium-grade supply of inventory. As
well as allowing us to connect programmatic buyers with high-value
music video inventory, it reinforces PubMatic’s standing as a
leading force in the CTV space — cementing our position as a go-to
platform for existing and new CTV players. We look forward to
playing a key role in powering trading that optimises ad revenue
for both buyers and sellers.”
Vevo's EVP of Revenue,
Distribution & Data Operations, Natalie Gabathuler-Scully,
says: “This partnership will allow Vevo to considerably elevate the
advertising opportunities we can provide at a global level and
drive our programmatic business forward. Leveraging PubMatic’s
extensive preferred demand relationships will considerably augment
our monetisation approach, especially across our TV app and FAST
channels on over 35 CTV platforms worldwide.”
About
PubMatic:PubMatic (Nasdaq: PUBM) is an independent
technology company maximising customer value by delivering digital
advertising’s supply chain of the future. PubMatic’s sell-side
platform empowers the world’s leading digital content creators
across the open internet to control access to their inventory and
increase monetization by enabling marketers to drive return on
investment and reach addressable audiences across ad formats and
devices. Since 2006, our infrastructure-driven approach has allowed
for the efficient processing and utilisation of data in real-time.
By delivering scalable and flexible programmatic innovation, we
improve outcomes for our customers while championing a vibrant and
transparent digital advertising supply chain.
About Vevo:Vevo is the world's leading music
video network, connecting an ever-growing global audience to high
quality music video content for more than a decade. Founded by
Universal Music Group and Sony Music Entertainment in 2009, Vevo
offers fans worldwide a vast array of premium content to choose
from, showcasing official music videos alongside a constantly
developing lineup of live performances and innovative original
programming. From top superstars to rising new talents, Vevo brings
incomparable cross-promotional support to artists across the
musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead
within today's ever-changing media landscape, embracing
partnerships with a number of leading distribution platforms to
deliver extraordinary content within ad-supported environments.
With more than 25B views across television, desktop and mobile
devices each month, Vevo brings music videos to the world – when,
where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku,
Pluto TV, Amazon Fire TV, Amazon Echo Show, Amazon Freevee, Apple
TV, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and
SkyQ), Foxxum, XITE, NetRange, Redbox, Virgin Media, Xumo, Telstra,
Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV, Cox,
ViX, Plex, Hulu Live, Sling Freestream, and Vewd.
Press Contact:Maria Shcheglakova
maria.shcheglakova@pubmatic.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/e612176a-1993-4ab1-8da6-f0a7daba78fe
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