BEIJING, March 30, 2018 /PRNewswire/ -- Secoo (NASDAQ:
SECO), China's largest premium
ecommerce platform, has set up a designer channel to enhance its influence in the
fashion world and to help promote more Chinese indie designers to
the global stage. Secoo has launched its plan for cooperating with
the Top 100 Global Designers
Alliance during 2018's Shanghai International Fashion Week Opening
Ceremony on March 27. Top 100 designers will provide
the designer channel with cutting-edge fashion, and these
items will be easily accessible to Secoo's 18 million
high-net-worth consumers. Additionally, the designer channel will
arrive offline to the public in April by a joint agreement with
Shanghai's reputed fashion
exhibitor, Ontime Show.
To support artists and designers connecting with the global
market, Secoo has established the "Good Life Industry Investment Fund" with RMB 200
million. Secoo is in a good position to invest in the
initiative. As of March 22, its
unaudited Q4 fiscal report shows
that full-year GMV reached USD 808.8
million, constituting an
increase of 51.6% over 2016.
According to Eric Chan, CEO of
Secoo Luxe, the company's business arm, the company has been keen
on cultivating Chinese designers. There is no doubt that
its designer channel will help to expand Secoo's impact on
fashion trends.
Secoo's interest in boosting Chinese designers fits into the
country's big-picture attempt to promulgate Chinese design on the
global market. Industry insiders
said that China's current
"One Belt, One Road" initiative will
help open a window to Chinese design to make inroads abroad. Since
2000, more than 200 Chinese institutions and colleges have set up
majors related to design and fashion. Now, by forming an official
level of collaboration with countries with renowned fashion
cultures, such as France,
Italy and England, young Chinese designers have more
opportunity to gain exposure on the international stage.
Secoo is seeking to develop an influential platform for
designers abroad and at home, Chan said. They expect to work with
top Chinese designers in the industry. By using the designer channel, they aim to promote Chinese design to the
broad global market as well as to provide its 1.8 million premium
consumers more original Chinese designed products. At present, 80%
of products sold on Secoo originate from foreign countries, while
Secoo's future focus is to promote more Chinese brands abroad.
In the future, Secoo plans to work closely with leading fashion
designers. Earlier, Secoo launched a campaign named "Global Designer Brand Partnership" with 50 globally leading design brands,
including Artelier, Aspinal, Giovanni Raspini, Olive and
others.
View original
content:http://www.prnewswire.com/news-releases/secoos-designer-channel-cooperated-with-more-than-300-indie-designers-from-top-100-and-ontime-show-300622119.html
SOURCE Secoo Group