Sprout Social, Inc. (“Sprout Social”, the “Company”) (Nasdaq: SPT),
an industry-leading provider of cloud-based social media management
software, today announced the appointment of Erika Trautman to
chief product officer, effective July 15, 2024. As chief product
officer, Trautman will oversee Sprout’s global product organization
and focus on elevating and expanding Sprout’s innovative product
offering.
Trautman brings more than 15 years of experience in technology
to Sprout with a career that has spanned work as a start-up founder
to the management of billion-user products. Prior to Sprout,
Trautman was the senior vice president and general manager of the
work management portfolio at Atlassian, where she was responsible
for driving hundreds of millions in revenue for the company through
industry-leading product and AI strategy. Trautman also previously
held the role of product director at Google, where she helped
achieve broad adoption and significant year-over-year revenue
growth for Google Drive and Editors (including Docs, Sheets and
Slides) as the company navigated exponential demand to scale during
the pandemic. Additionally, she reinvigorated end-user innovation
for the Google Editors suite of collaboration tools and implemented
machine learning initiatives across the portfolio.
“I have always been drawn to the unique and interesting
experiences this world has to offer, so when the opportunity
presented itself to join the incredibly talented Sprout team and
work on the #1 Best Software Product, I couldn’t pass it up,” said
Trautman. “Social media has an unparalleled ability to fuel
business growth and help marketers maximize ROI, and I look forward
to empowering brands to achieve success with a product that
delivers cutting-edge innovation and AI advancements in an
ever-changing digital landscape.”
“Erika’s proven track record of building innovative products,
paired with her focus on driving growth, will accelerate the speed
and scale at which Sprout is already operating as we continue to
develop the most powerful social media solutions on the market,”
said Justyn Howard, CEO of Sprout Social. “I am excited for Erika
to lead Sprout’s next evolution of product strategy and bring her
deep experience as a product leader to inspire the team as they
solve some of the hardest problems in the business.”
About Sprout SocialSprout Social is a global
leader in social media management and analytics software. Sprout’s
intuitive platform puts powerful social data into the hands of more
than 30,000 brands so they can deliver smarter, faster business
impact. Named the #1 Best Software Product by G2’s 2024 Best
Software Award, Sprout offers comprehensive publishing and
engagement functionality, customer care, influencer marketing,
advocacy, and AI-powered business intelligence. Sprout’s software
operates across all major social media networks and digital
platforms. For more information about Sprout Social (NASDAQ: SPT),
visit sproutsocial.com.
Forward-Looking StatementsThis press release
contains “forward-looking statements” within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. In some cases, you
can identify forward-looking statements by terms such as
“anticipate,” “believe,” “can,” “continue,” “could,” “estimate,”
“expect,” “explore,” “intend,” “long-term model,” “may,” “might”
“outlook,” “plan,” “potential,” “predict,” “project,” “should,”
“strategy,” “target,” “will,” “would,” or the negative of these
terms, and similar expressions intended to identify forward-looking
statements. However, not all forward-looking statements contain
these identifying words. These statements may relate to our market
size and growth strategy, our estimated and projected costs,
margins, revenue, expenditures and customer and financial growth
rates, our plans and objectives for future operations, growth,
initiatives or strategies. By their nature, these statements are
subject to numerous uncertainties and risks, including factors
beyond our control, that could cause actual results, performance or
achievement to differ materially and adversely from those
anticipated or implied in the forward-looking statements. These
assumptions, uncertainties and risks include that, among others: we
may not be able to sustain our revenue and customer growth rate in
the future; price increases have and may continue to negatively
impact demand for our products, customer acquisition and retention
and reduce the total number of customers or customer additions; our
business would be harmed by any significant interruptions, delays
or outages in services from our platform, our API providers, or
certain social media platforms; if we are unable to attract
potential customers through unpaid channels, convert this traffic
to free trials or convert free trials to paid subscriptions, our
business and results of operations may be adversely affected; we
may be unable to successfully enter new markets, manage our
international expansion and comply with any applicable
international laws and regulations; we may be unable to integrate
acquired businesses or technologies successfully or achieve the
expected benefits of such acquisitions and investments; unstable
market and economic conditions, such as recession risks, effects of
inflation, labor shortages, supply chain issues, high interest
rates, and the impacts of current and potential future bank
failures and impacts of ongoing overseas conflicts, could adversely
impact our business and that of our existing and prospective
customers, which may result in reduced demand for our products; we
may not be able to generate sufficient cash to service our
indebtedness; covenants in our credit agreement may restrict our
operations, and if we do not effectively manage our business to
comply with these covenants, our financial condition could be
adversely impacted; any cybersecurity-related attack, significant
data breach or disruption of the information technology systems or
networks on which we rely could negatively affect our business; and
changing regulations relating to privacy, information security and
data protection could increase our costs, affect or limit how we
collect and use personal information and harm our brand. Additional
risks and uncertainties that could cause actual outcomes and
results to differ materially from those contemplated by the
forward-looking statements are included under the caption “Risk
Factors” and elsewhere in our filings with the Securities and
Exchange Commission (the “SEC”), including our Annual Report on
Form 10-K for the year ended December 31, 2023 filed with the SEC
on February 23, 2024, as well as any future reports that we file
with the SEC. Moreover, you should interpret many of the risks
identified in those reports as being heightened as a result of the
current instability in market and economic conditions.
Forward-looking statements speak only as of the date the statements
are made and are based on information available to Sprout Social at
the time those statements are made and/or management's good faith
belief as of that time with respect to future events. Sprout Social
assumes no obligation to update forward-looking statements to
reflect events or circumstances after the date they were made,
except as required by law.
Social Media
Profiles:www.twitter.com/SproutSocialwww.twitter.com/SproutSocialIRwww.facebook.com/SproutSocialIncwww.linkedin.com/company/sprout-social-inc-/www.instagram.com/sproutsocial
ContactMedia:Kaitlyn GronekEmail:
pr@sproutsocial.comPhone: (773) 904-9674
Investors:Jason RechelTwitter: @SproutSocialIREmail:
jason.rechel@sproutsocial.comPhone: (312) 528-9166
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