- Asia dominates Trending
Destinations list globally for 2024
- Dubai named
No. 1 Top Destination in the World for the third year
running
- The American South highly favored on the Food Destinations
U.S. list: New Orleans ranks No. 1
a second time; six of top 10 culinary cities are in the
South
NEEDHAM,
Mass., Jan. 9,
2024 /PRNewswire/ -- Tripadvisor®, the world's
largest travel guidance platform, today announced its first
Travelers' Choice® Award for 2024: the Best of the
Best Destinations. With roughly four in five (81%) Americans
planning vacations in 2024, these are the most sought-after
destinations for the year, according to Tripadvisor reviewers.
Tripadvisor's Best of the Best Destinations span seven
categories for 2024: Top Destinations (formerly Popular
Destinations), Trending Destinations, Culture Destinations, Food
Destinations, Nature Destinations and two new subcategories this
year, Honeymoon Destinations and Sustainable Destinations.
2024 Travel Outlook
Last year saw a resurgence of
people taking holidays to all corners of the globe and Tripadvisor
research indicates that travel is set to see sustained momentum in
2024. Tripadvisor data reveals that almost half (45%) are planning
three or more trips, 46% will take at least one international trip,
and the vast majority (93%) of Americans are planning to spend the
same, if not more, on travel this year.
Those seeking help with travel planning this year can draw
inspiration from the Best of the Best Destination lists, with
guidance from the global travel community. Winning destinations are
largely determined by an analysis of Tripadvisor reviews and
ratings from a recent 12-month period. With a multitude of
destinations recognized across seven award subcategories and a
geographic spread spanning six continents and 80 countries, there's
something for everyone.
Sarah Firshein, Head of
Editorial at Tripadvisor, said: "With 94% of
Americans planning to travel as much, if not more, than last year,
enthusiasm is high and this year's list of Travelers' Choice Best
of the Best Destinations really reflects that excitement.
"Winners like Dubai, Tokyo, Paris,
and Marrakech indicate that our community has an unbridled appetite
for destinations with vibrant arts-and-culture scenes, top-notch
restaurants, and seemingly limitless attractions and experiences.
It's also great to see a rebound on long-haul trips to Asia, with the region having fully opened up
post-pandemic; as Tripadvisor's Trending Destinations list shows,
travelers are keen to get out there and explore with gusto."
Trending for 2024
With emerging travel hotspots for
2024, Asia comes out top, securing
the top five places in the world's Trending Destinations -
which identifies places that have seen the greatest year-over-year
growth in interest – and making up an impressive eight out of the
top 10 destinations. Tokyo, Japan
is No. 1 for 2024, followed by Seoul,
South Korea at No. 2 and Halong Bay, Vietnam at No. 3. Central and South America are the only other regions to
make the top 10, with Bogota,
Colombia at No. 6 and Alajuela, Costa Rica at No. 8.
In the U.S., a diverse range of destinations are on the rise for
Tripadvisor reviewers this year; from the Floridian beach
destinations like St. Petersburg
and Marathon, to capitals of cool
Brooklyn, New York; Provincetown, Massachusetts; and Portland, Oregon and locales like West Yellowstone, Montana and Homer, Alaska to access breathtaking natural
wonders, there are places to suit the needs of every traveler.
Trending
Destinations - World
|
Trending
Destinations - U.S.
|
1. Tokyo,
Japan
|
1. Napa,
California
|
2. Seoul, South
Korea
|
2. St. Petersburg,
Florida
|
3. Halong Bay,
Vietnam
|
3. Marathon,
Florida
|
4. Palawan Island,
Philippines
|
4. Brooklyn, New
York
|
5. Sapa,
Vietnam
|
5. Provincetown,
Massachusetts
|
6. Bogota,
Colombia
|
6. West Yellowstone,
Montana
|
7. Pattaya,
Thailand
|
7. Homer,
Alaska
|
8. Alajuela, Costa
Rica
|
8. Eureka Springs,
Arkansas
|
9. Phnom Penh,
Cambodia
|
9. Portland,
Oregon
|
10. Kuala Lumpur,
Malaysia
|
10. Kanab,
Utah
|
|
Travelers' Favorite Spots
With almost three fourths
(71%) of Americans planning to return to their favorite places this
season, reviewers on Tripadvisor are loud and proud about their
most beloved destinations. The reigning champion,
Dubai, has been named
Top Destination in the World for the third year running,
solidifying its position as Tripadvisor reviewers' favorite
destination. In the U.S., New York
City, which offers something for every traveler, holds onto
the No. 1 spot a second year in a row.
Top Destinations -
World
|
Top Destinations -
U.S.
|
1. Dubai, United Arab Emirates
|
1. New
York City, New York
|
2. Bali,
Indonesia
|
2. Oahu,
Hawaii
|
3. London, United
Kingdom
|
3. Las
Vegas, Nevada
|
4. Hanoi,
Vietnam
|
4. New
Orleans, Louisiana
|
5. Rome,
Italy
|
5. Miami
Beach, Florida
|
6. Paris,
France
|
6. Maui,
Hawaii
|
7. Cancun,
Mexico
|
7.
Nashville, Tennessee
|
8. Marrakech,
Morocco
|
8.
Charleston, South Carolina
|
9. Crete,
Greece
|
9.
Chicago, Illinois
|
10. Hoi An,
Vietnam
|
10. Key West,
Florida
|
|
New for 2024
With 74% of American travelers concerned
about the impact of 'over tourism' on destinations,*
environmentally safe travel is increasingly top of mind.
Tripadvisor has partnered with Corona, a global AB InBev brand to
launch a new Sustainable Destinations subcategory,
recognizing winners from around the world deemed to have strong
commitments to sustainability. While Europe has the lion's share of environmentally
responsible cities in the top 10, with Copenhagen, Denmark in first place,
Asia Pacific is also well
represented, with Singapore and
Melbourne lauded for their
efforts.
Sustainable Destinations - World
- Copenhagen, Denmark
- Stockholm, Sweden
- Bordeaux, France
- Helsinki, Finland
- Singapore
- Melbourne, Australia
- Oslo, Norway
- Brussels, Belgium
- Galway, Ireland
- Belfast, United Kingdom
Also new this year, in the inaugural Honeymoon
Destinations subcategory, island retreats are the most romantic
getaways, according to Tripadvisor reviewers. Destinations across
Indonesia, the Maldives, Mauritius, the Caribbean and Greece all make up the top 10. Bali takes the No. 1 spot, followed by
Hoi An, Vietnam at No. 2 and the Maldives at No. 3.
Honeymoon Destinations - World
- Bali, Indonesia
- Hoi An, Vietnam
- Maldives
- Dominican Republic
- Mauritius
- Khao Lak, Thailand
- Jamaica
- Santorini, Greece
- Zanzibar Island, Tanzania
- Venice, Italy
Best of the rest
Nature sightseeing is the second most
popular trip type for Americans, according to Tripadvisor's latest
Seasonal Travel Index, with roughly a third prioritizing adventure
and about a quarter planning to enjoy nature as the purpose of
their trips this season. To aid travelers' desires to celebrate the
living world this year, Tripadvisor, in partnership with Corona, a
global AB InBev brand, provides a diverse array of pristine,
top-rated locales in its best Nature Destinations list. From
hiking the Himalayas from Kathmandu (No. 1) to taking in sunset over the
emerald waters of Halong Bay (No. 2.) and scuba diving in Hurghada
(No. 3) to see marine life along Egypt's majestic Red
Sea coast, there's something for every type of traveler.
"As a brand born at the beach, preserving the natural world is
core to who we are and we believe that spending time in nature
relaxes us, helps us unwind and disconnect to reconnect. That's why
we're excited to collaborate with Tripadvisor, who shares our
belief that people are at their best when outdoors and exploring,
and announce the 2024 Best of the Best Nature Destinations and
sponsor a new category for its annual destination awards – Best of
the Best Sustainable Destinations," said Clarissa Pantoja, Global Vice President of
Marketing Corona, AB InBev.
Nature Destinations - World
- Kathmandu, Nepal
- Halong Bay, Vietnam
- Hurghada, Egypt
- Mauritius
- Lombok, Indonesia
- Kauai, Hawaii, U.S.
- Zanzibar, Tanzania
- Grand Cayman, Cayman Islands
- Guadalupe
- Kruger National Park, South
Africa
Culture trips remain popular; according to Tripadvisor's most
recent Seasonal Travel Index, one quarter (25%) of Americans plan
cultural sightseeing trips in the coming months. There are two new
entries to the top three Culture Destinations for 2024, with
Cusco, Peru at No. 2 and Agra,
India at No. 3 but it's
Cuba that takes the top spot,
climbing five places from last year to be named No. 1.
Culture Destinations - World
- Cuba
- Cusco, Peru
- Agra, India
- Fes, Morocco
- Athens, Greece
- Dublin, Ireland
- Colombo, Sri Lanka
- Hue, Vietnam
- Edinburgh, United Kingdom
- Tokyo, Japan
More than half (57%) of Americans are most excited about what
they will eat on their upcoming trip, and this year's best Food
Destinations list serves up a diverse culinary delight.
Europe takes half of the top 10
spots in the world, with Italy,
Greece, Spain and Portugal all popular, but it's Hanoi, Vietnam, that comes out top for foodies
on Tripadvisor, climbing two places this year to claim the No. 1
spot in the world.
With its famed culinary scene, New
Orleans has held onto its title for number one Food
Destination in the U.S. for a second year in a row – also ranking
No. 8 in the world. Overall, Southern destinations rank highly
among foodies on Tripadvisor, with six of the top 10 cities in the
American South.
Food Destinations -
World
|
Food Destinations -
U.S.
|
1. Hanoi,
Vietnam
|
1. New Orleans,
Louisiana
|
2. Rome,
Italy
|
2. Charleston, South
Carolina
|
3. Crete,
Greece
|
3. Maui,
Hawaii
|
4. Cusco,
Peru
|
4. New York City, New
York
|
5. Florence,
Italy
|
5. Savannah,
Georgia
|
6. New Delhi,
India
|
6. Nashville,
Tennessee
|
7. Barcelona,
Spain
|
7. Miami Beach,
Florida
|
8. New Orleans,
Louisiana, U.S.
|
8. Boston,
Massachusetts
|
9. Lisbon,
Portugal
|
9. Asheville, North
Carolina
|
10. Phuket,
Thailand
|
10. San Diego,
California
|
|
*Source: Phocuswright's Sustainability in Travel, 2023
Methodologies
1. Travelers' Choice Awards Best of
the Best Destinations
The 2024 Travelers' Choice Awards Best
of the Best Destinations are calculated based on the quality and
quantity of reviews, specific to each award subcategory, for
accommodations, restaurants, and things to do in destinations from
travelers globally on Tripadvisor between October 1, 2022 through September 30, 2023.
2. Travelers' Choice Awards Best of the Best Sustainable
Destinations List
In partnership with the Global Destination
Sustainability Movement (GDSM), the 100 destinations were assessed
according to detailed methodologies and metrics focused on
measuring sustainability. Tripadvisor then overlaid its traveler
data by identifying traveler reviews containing terms referencing
sustainability, such as "environmentally friendly", "eco-tourism",
"waste reduction", etc. and searched through 300,000 English
language Tripadvisor reviews, with a four bubble rating or higher,
over a 12-month period (October 1,
2022 to September 30, 2023).
This allowed the identification of destinations in order of rank,
starting with the destination with the highest percentage (%) of
reviews discussing sustainability (and had a bubble rating of 4 or
above) amongst all reviews of that destination. Please see the full
methodology here.
3. Tripadvisor Seasonal Travel Index
The data cited in
this release was gathered and analyzed from two key sources:
-
- A Tripadvisor Consumer Sentiment Survey, based on data drawn
from an online survey of over 2,400 consumers, in partnership with
Qualtrics, conducted between October 9-13,
2023 across six countries, including Australia, Italy, Japan,
Singapore, U.K. & U.S.
- Site behavioral data sourced from first party traffic data on
the Tripadvisor platform for searches made by travelers in the
U.S., U.K. and Japan between
August 1 - September 30, 2023 for
travel between December 1, 2023 -
February 29, 2024.
About Tripadvisor
Tripadvisor, the world's largest
travel guidance platform*, helps millions of people each month**
become better travelers, from planning to booking to taking a trip.
Travelers across the globe use the Tripadvisor site and app to
discover where to stay, what to do and where to eat based on
guidance from those who have been there before. With more than 1
billion reviews and contributions, travelers turn to Tripadvisor to
find deals on accommodations, book experiences, reserve tables at
delicious restaurants and discover great places nearby.
Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor,
Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and
operate a portfolio of travel media brands and businesses,
operating under various websites and apps, including the
following:
www.bokun.io, www.cruisecritic.com, www.flipkey.com,
www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk,
www.jetsetter.com, www.niumba.com, www.seatguru.com,
www.viator.com.
* Source: SimilarWeb, unique users de-duplicated monthly,
September 2023
** Source: Tripadvisor internal log files
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SOURCE Tripadvisor