Xinhua Finance Media Adds 2,000 Billboard Displays in Beijing
April 19 2007 - 9:14AM
PR Newswire (US)
BEIJING, April 19 /Xinhua-PRNewswire/ -- Xinhua Finance Media
("XFMedia"; Nasdaq: XFML), China's leading financial and
entertainment media company targeting China's high net worth
demographic, announced that its Advertising Group has substantially
expanded its billboard media assets to outdoor billboards in the
Beijing area, reaching an agreement to exclusively sell advertising
onto 2,000 new billboards in strategic locations throughout the
city. The agreement for XFMedia's Advertising Group to handle
advertising sales onto the billboards was signed with Beijing Shiji
Lingfei Advertising Company Limited, which gained license approval
by the Beijing Administration for Industry and Commerce under the
Beijing Municipal Government in March. The first batch of 500
billboards will go into service in May 2007, with all 2,000
billboards expected to be in place by the end of this year. Xinhua
Finance Media COO Mr. Zhu Shan said the new Beijing billboard
initiative is an important part of XFMedia's Advertising Group
growth strategy. 'Outdoor advertising accounts for a growing
proportion of media spending in China, and offers stable
advertising revenues,' Mr. Zhu said. 'We expect outdoor media
advertising to be an important area of revenue growth for Xinhua
Finance Media in the coming years.' Under the five-year contract,
XFMedia's Advertising Group has the exclusive right for advertising
sales onto the 2,000 outdoor billboards all over Beijing. Under the
agreement, the billboards will carry AIDS Prevention public
announcements along with commercial advertising, and XFMedia will
have significant input into the choice of locations for the
billboards. XFMedia's Advertising Group handles nationwide
advertising for television, newspapers, magazines, online and
outdoor media, among which XFMedia possesses exclusive rights to
on-campus billboards in select Shanghai universities, as well as
advertising for radio stations in Beijing and Shanghai. The
Advertising Group designs, produces and places advertising for both
in-house and outside clients. About Xinhua Finance Media Limited
Xinhua Finance Media ('XFMedia'; Nasdaq: XFML) is China's leading
financial and entertainment media company targeting high net worth
individuals nationwide. The company reaches its target audience via
TV, radio, newspapers, magazines and other distribution channels.
Through its five synergistic business groups, Advertising,
Broadcasting, Print, Production and Research, XFMedia offers a
total solution empowering clients at every stage of the media
process and keeping people connected and entertained. Headquartered
in Beijing, the company has offices and affiliates in major cities
of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong
Kong. For more information, please visit
http://www.xinhuafinancemedia.com/ . Xinhua Finance Media is a
subsidiary of Xinhua Finance Limited ('XFL'; TSE Mothers: 9399),
China's premier financial information and media service provider.
XFL owns 36.9% of the equity and 85.4% of the voting rights of
XFMedia through its holding of class B common shares, which have
ten votes per share. The investing public, the company's China
partners, executives and staff own class A common shares in the
company with one vote per share. The dual-class common share
structure was created to accommodate the regulatory landscape of
China's media sector. Safe Harbor Statement This announcement
contains forward-looking statements. These statements are made
under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can
be identified by terminology such as "will," "expects,"
"anticipates," "future," "intends," "plans," "believes,"
"estimates," 'confident' and similar statements. Among other
things, expectations about the Chinese advertising market and
quotations from management in this announcement contain forward-
looking statements. Statements that are not historical facts,
including statements about XFMedia's beliefs and expectations, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those contained in any forward-looking
statements. Potential risks and uncertainties are risks outlined in
XFMedia's filings with the U.S. Securities and Exchange Commission,
including its registration statement on Form F-1. All information
provided in this press release is as of April 19, 2007, and XFMedia
undertakes no duty to update such information, except as required
under applicable law. For more information: China Xinhua Finance
Media Ms. Joy Tsang Tel: +86-21-6113-5999 Email: United States
Richard Lewis Communications, Inc. Mr. Gregory Q. Tiberend Tel:
+1-212-827-0020 Email: DATASOURCE: Xinhua Finance Media CONTACT:
China, Ms. Joy Tsang of Xinhua Finance Media, +86-21-6113-5999, or
; or United States, Mr. Gregory Q. Tiberend of Richard Lewis
Communications, Inc., +1-212-827-0020, or , for Xinhua Finance
Media Web Site: http://www.xinhuafinancemedia.com/
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