Lilly, International Diabetes Federation and American Diabetes Association Announce U.S. Launch of 'Inspired by Diabetes' Creati
June 21 2007 - 10:18AM
PR Newswire (US)
Global contest seeks expressions of the triumphs and challenges of
living with diabetes through art, essay, poetry, photography and
music CHICAGO, June 21 /PRNewswire-FirstCall/ -- Eli Lilly and
Company, the International Diabetes Federation (IDF) and the
American Diabetes Association (ADA) today announced the U.S. launch
of the Inspired by Diabetes Creative Expression Competition, a
global and national contest asking people with diabetes, as well as
their family and friends, to express how diabetes has had an impact
on their lives -- and share those stories with others around the
world. Inspired by Diabetes is a global collaboration between Lilly
and IDF's Unite for Diabetes initiative. In the United States, ADA
is serving as the Inspired by Diabetes U.S. national advocate. The
Inspired by Diabetes competition seeks expressions of the
challenges and triumphs of the diabetes journey through art, essay,
poetry, photography and music. Children, people with diabetes and
their family members and friends are encouraged to enter the
contest. Health care professionals are also invited to enter.
Participants from the United States will also have their
submissions entered into a special separate U.S. contest with a
chance to win both the global and national competitions. The entry
deadline for both contests is January 31, 2008. "I grew up in a
family with 23 members who lived -- and died -- with this disease
and I know how every single day with diabetes can be a new
challenge," said Darlene Cain, Chair of the Board, American
Diabetes Association. "I have witnessed the 'ups and downs' of
diabetes firsthand and have seen the courage and strength it takes
to live with this disease. I have been inspired to realize that I
have a lot to contribute in the fight against diabetes. I'm not a
nurse, a doctor, or a researcher, but I have the drive and the
passion to make a difference. The Inspired by Diabetes competition
is a powerful way to raise awareness of this disease and honor the
person who inspires you," added Mrs. Cain. Inspired by Diabetes
builds on the theme of IDF's World Diabetes Day 2007- 08, dedicated
to children and adolescents living with or at risk of diabetes
worldwide. The spirit of the competition is to bring families and
people with diabetes together to raise awareness of the global
burden of diabetes -- and draw particular attention to people who
do not have the resources they need to fight the disease. By
entering the competition, participants can have a direct impact on
the lives of children with diabetes around the world. When people
enter the contest, they will receive two "blue circle" diabetes
pins, illustrating the global symbol for diabetes. For each set of
pins distributed, a dollar will be donated to the International
Diabetes Federation's Life for a Child Program, which provides
life-saving diabetes supplies to more than 500 children in 13
developing countries. For every entry received in the United
States, Lilly will also contribute funds toward diabetes youth
outreach initiatives in the U.S., including diabetes camps. ADA is
the largest provider of camp programs in the U.S. for children with
diabetes and their families. ADA also helps bring together parents
of children affected by diabetes through its nationwide Family
Resource Network. "The journeys traveled by people with diabetes
and their families -- both the ups and downs -- have been inspiring
us at Lilly for more than 80 years. The Inspired by Diabetes
contest will allow people affected by diabetes to creatively
express their feelings about how diabetes has impacted their lives,
and further inspire people along the way," said Matt Beebe, Brand
Leader, Diabetes, Lilly USA. In addition, in the spirit of the
Inspired by Diabetes competition, Lilly will also make a separate
donation to support the Life for a Child program. "With appropriate
care and education, children with diabetes can live full, happy and
healthy lives. All children with diabetes have the right to the
best care their country can provide," said Dr. Francine Kaufman,
Chair of the IDF Consultative Section for Child and Adolescent
Diabetes and Past President, Medicine and Science, American
Diabetes Association. "In developing countries, however, many
children die soon after diagnosis; many others face the burden of
diabetes complications while still young. No child should die of
diabetes. By supporting the Inspired by Diabetes initiative and by
wearing the diabetes pin, people can help save lives and encourage
governments everywhere to establish appropriate care for children
with diabetes." Contest information Grand prize winners will be
selected for both the U.S. and global contests for each participant
group, with the winners (excluding health care professionals)
receiving a trip to attend a media briefing and formal exhibition
of the winning entries. In the U.S., children attending ADA
diabetes camps this summer will be encouraged to create drawings or
other expressions that can be submitted for entry in the contest.
Children and families attending the Children with Diabetes Friends
for Life conference, July 11-15 in Orlando, will also have the
opportunity to create expressions for the contest at the arts and
crafts area of ADA's booth. Participant categories in the Inspired
by Diabetes contest are: - Children (age sub-groups 5-6, 7-8, 9-12,
13-17 years old; includes children with diabetes or family members
or friends under 18) - Adult with diabetes (ages 18 and older) -
Family member or friend of a person with diabetes - Health care
professional Entries may be submitted in the following "format"
categories: - Short essay or poem -- 500 words or less -
Photograph(s) -- Up to three prints - Original drawing or painting
-- no larger than 43cm x 66cm (17" x 26") - Music -- Original
composition, up to three minutes in length (instrumental and lyric)
To learn more about Inspired by Diabetes and how to enter the
Creative Expression Competition, please visit:
http://www.inspiredbydiabetes.com/. About Unite for Diabetes and
the International Diabetes Federation Unite for Diabetes is a
global campaign committed to raising awareness of diabetes and
celebrating the United Nations' World Diabetes Day Resolution,
which establishes the global agenda for the coming fight against
the diabetes pandemic and designates 14 November as an official
UN-observed World Diabetes Day beginning in 2007. The Unite for
Diabetes and World Diabetes Day campaigns are led by the
International Diabetes Federation (IDF), a worldwide alliance of
over 200 diabetes associations in more than 160 countries. Its
mission is to promote diabetes care, prevention and a cure
worldwide. For more information, visit
http://www.unitefordiabetes.org/. About the American Diabetes
Association The American Diabetes Association is the nation's
premier voluntary health organization supporting diabetes research,
information and advocacy. The Association's mission is to prevent
and cure diabetes and to improve the lives of all people affected
by diabetes. Founded in 1940, the Association provides services to
hundreds of communities across the United States. For more
information, call 1-800-DIABETES (1-800-342-2383) or visit
diabetes.org. Information from both these sources is available in
English and Spanish. About Lilly Diabetes Through a long-standing
commitment to diabetes care, Lilly provides patients with
breakthrough treatments that enable them to live longer, healthier
and fuller lives. Since 1923, Lilly has been the industry leader in
pioneering therapies to help health care professionals improve the
lives of people with diabetes, and research continues on innovative
medicines to address the unmet needs of patients. For more
information about Lilly's diabetes products, visit
http://www.lillydiabetes.com/. About Eli Lilly and Company Lilly, a
leading innovation-driven corporation, is developing a growing
portfolio of first-in-class and best-in-class pharmaceutical
products by applying the latest research from its own worldwide
laboratories and from collaborations with eminent scientific
organizations. Headquartered in Indianapolis, Ind., Lilly provides
answers -- through medicines and information -- for some of the
world's most urgent medical needs. Information about Lilly is
available at http://www.lilly.com/. P-LLY (Logo:
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DATASOURCE: Eli Lilly and Company CONTACT: J. Scott MacGregor,
Lilly, +1-317-651-1494, cell, +1-317-440-4699; or Diane Tuncer,
ADA, +1-703-549-1500 ext. 5510; or Anne Pierson, IDF,
+32-2-543-1623
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