CHICAGO, July 12, 2018 /PRNewswire/ -- Healthy
Choice, a brand of Conagra Brands, Inc. (NYSE: CAG) that is
helping to reinvigorate the frozen category with its recent
innovations, is extending its popular Power Bowls line into
breakfast with four new varieties. The launch of morning Power
Bowls provides health-conscious, time-starved consumers with a
quick, healthy, nutrient-dense addition to breakfast in a popular
bowl format.
"Breakfast is really important to our health and well-being, yet
people often make a lot of sacrifices when it comes to the first
meal of the day," said Tara
Rozalowsky, Healthy Choice Brand Director. "Healthy Choice
Morning Power Bowls really deliver on a lot of what we're seeking
in the morning or any time of day really: something quick and
healthy that tastes good because it's packed with flavorful,
nutrient dense ingredients."
In fact, according to NPD Group, although we think of breakfast
as a 'hurry up and get out the door' moment, more than 75 percent
of breakfast eating occasions occur at home. And more than 70
percent of consumers are looking for nutritious and convenient
morning options that take less than 10 minutes to prepare. *
New morning Power Bowls provide up to 15 grams of protein and up
to five grams of fiber per bowl. Each variety features a
combination of leafy greens, proteins, ancient grains and steel cut
oats and include:
- Unwrapped Burrito Scramble – Turkey sausage with egg whites, black beans
and vegetables offer big flavor, while a layer of steel cut oats,
farro and buckwheat provide plenty of whole grains. Topped with a
drizzle of spicy tomatillo sauce for a bold morning start.
- Turkey Sausage and Egg White Scramble – Turkey sausage, egg whites and vegetables are
served in a creamy avocado sauce, with leafy greens and whole
grains like steel cut oats, buckwheat, and red quinoa.
- Roasted Red Pepper and Egg White
Shashuska – A bold, spicy Middle Eastern-style vegetarian bowl that
combines egg whites with red bell peppers, feta cheese, onions, and
plenty of leafy greens. Whole grains like buckwheat, farro, and
steel cut oats offer a nutrient-dense base, while a spicy tomato
& red pepper sauce offers a zesty pop of flavor.
- Pesto and Egg White Scramble – A delicious vegetarian option to
include with breakfast with bold Italian flavor. Egg whites, white
kidney beans, basil pesto sauce and parmesan cheese are served on
top of leafy greens and whole grains, like steel cut oats,
buckwheat, and quinoa.
Each morning bowl provides a filling meal at 190 calories or
less, for a suggested retail price of $3.49. They are shipping to retailers this summer
and will be available nationally in the coming months.
In addition to the new morning Power Bowls, Healthy Choice
recently launched four new plant-based Power Bowls with bold and
exotic flavor combinations, including Mango Edamame, White Bean and
Feta Salad, Falafel and Tahini and Cauliflower Curry with up to 16
grams of plant-based protein and 16 grams of fiber in each bowl.
The move further expands the brand's vegetarian and vegan options
and offers a convenient way to swap out meat for 100 percent
plant-based protein. In fact, more than 60 percent of Americans are
trying to make smart swaps in their diet each day or each week to
eat a little less meat without losing out on the importance of
protein within their overall health goals.**
Visit www.healthychoice.com to learn more about Power Bowls and
other Healthy Choice meals.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is
one of North America's leading branded food companies.
Guided by an entrepreneurial spirit, Conagra Brands combines a rich
heritage of making great food with a sharpened focus on innovation.
The company's portfolio is evolving to satisfy people's changing
food preferences. Conagra's iconic brands, such as Marie
Callender's®, Reddi-wip®, Hunt's®, Healthy Choice®, Slim Jim®
and Orville Redenbacher's®, as well as emerging brands,
including Alexia®, Blake's®, Frontera®, Duke's® and Angie's®
BOOMCHICKAPOP®, offer choices for every occasion. For more
information, visit www.conagrabrands.com.
For more information, please contact:
Amy Morgan
Conagra Brands
(312) 549-5516
amy.morgan@conagra.com
View original content with
multimedia:http://www.prnewswire.com/news-releases/healthy-choice-enters-the-breakfast-category-with-launch-of-morning-power-bowls-300679828.html
SOURCE Conagra Brands, Inc.