Despegar Licenses its AI Technology to Karisma Hotels & Resorts
October 25 2024 - 7:00AM
Business Wire
Despegar.com, Corp. (NYSE: DESP) (“Despegar” or the “Company”),
Latin America’s leading travel technology company, announces its
first Software as a Service (SaaS) partnership with Karisma Hotels
& Resorts. Through this innovative collaboration, Despegar will
license its cutting-edge AI Travel Assistant, Sofia, to enhance the
existing chatbot functionalities of Karisma Group, setting a new
standard for digital engagement in the hospitality industry.
This partnership marks a key milestone in the relationship of
both companies as it will allow Karisma’s customers to interact
with a digital travel assistant powered by Sofia, benefiting from a
range of distinct advantages designed to improve their travel
planning and booking experience. By integrating Despegar’s leading
AI technology, Karisma Hotels & Resorts aims to offer seamless,
personalized assistance to guests, setting itself apart as a
forward-thinking hospitality brand.
“Our partnership with Karisma is an exciting step forward for
both companies. By integrating our AI Travel Assistant, Sofia, we
will not only deepen our collaboration with a valued partner but
also position Karisma at the forefront of technological innovation
in the hospitality industry. As we move forward, we’re eager to
explore new ways to enhance Karisma’s travel assistant, expanding
its capabilities to offer even more value to travelers,” commented
Damian Scokin, CEO of Despegar.
"We are thrilled to partner with Despegar and integrate their
innovative AI Travel Assistant, Sofia, into our services. This
collaboration is a true testament to our commitment to leading the
hospitality industry in technological advancement. With Sofia, we
aim to provide personalized, seamless, and comprehensive
assistance, making travel planning as enjoyable as the journey.
Together, we are setting a new standard for digital engagement in
hospitality," said Miguel Ortiz, Chief Strategic Officer for
Karisma Hotels & Resorts.
This collaboration marks the first step in Despegar’s broader
strategy to expand its SaaS offerings, setting the company apart
from other travel technology firms. Despegar's focus on licensing
AI-powered travel solutions like Sofia positions it as a leader in
delivering personalized, seamless customer experiences. This
differentiation enables Despegar to deepen B2B partnerships
and tap into new revenue streams while enhancing customer
engagement for its partners. By introducing this innovative service
to Karisma’s customers, Despegar strengthens its position in the
market and solidifies its reputation for technological leadership
in the travel industry globally.
About Despegar.com
Despegar is the leading travel technology company in Latin
America. For over two decades, it has revolutionized the tourism
industry in the region through technology. Despegar operates in 19
countries in the region, accompanying Latin Americans from the
moment they dream of traveling until they share their memories.
With the purpose of improving people's lives and transforming the
shopping experience, Despegar has developed alternative payment and
financing methods, democratizing the access to consumption and
bringing Latin Americans closer to their next travel experience.
Despegar’s common shares are traded on the New York Stock Exchange
(NYSE: DESP). For more information, visit Despegar’s Investor
Relations website https://investor.despegar.com/.
About Karisma Hotels & Resorts
Karisma Hotels & Resorts is an industry innovator and
award-winning luxury hotel collection renowned for its premier
guest experiences. Boasting an impressive portfolio of properties,
including Margaritaville Island Reserve® by Karisma; Azul Beach
Resorts by Karisma; and Nickelodeon Hotels & Resorts, Karisma
Hotels & Resorts continues to lead the industry with
groundbreaking hospitality experiences that include the
revolutionary Gourmet Inclusive® philosophy and cutting-edge
seasonal programming. Karisma’s unwavering commitment to remain an
industry innovator has earned the hotel collection a host of top
accolades, including Travel Weekly's Best Boutique Hotel Chain,
Travvy Award Gold for Best Hotel Chain Overall, Conde Nast
Traveler's Top 100 Hotels in the World, and AAA's Five Diamond
Award.
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version on businesswire.com: https://www.businesswire.com/news/home/20241024892714/en/
IR Contact Luca Pfeifer, Investor Relations Phone: (+1) 305 481
1785 luca.pfeifer@despegar.com
Media Contact Malaika Hollis, Alliance Connection
malaika@allianceconnection.com
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