ANN ARBOR, Mich., Sept. 15, 2016 /PRNewswire/ -- Domino's Pizza
(NYSE: DPZ), the recognized world leader in pizza delivery and
digital ordering platforms, is now giving customers yet another
way to order: via Facebook Messenger, using bot technology.
Beginning today, Domino's customers across the nation who have a
Pizza Profile can place their most recent order or Easy Order via
Messenger. The same Domino's in-house team that brought U.S.
customers zero-click ordering, as well as ordering via Amazon Echo
and Apple Watch, also developed Domino's new ordering bot.
"We know that customers spend a great deal of time messaging, so
we knew the next place we needed to add ordering was via
Messenger," said Dennis Maloney,
Domino's vice president - chief digital officer. "Messenger allows
customers to order conversationally with the help of Domino's bot.
We hope this new option will continue to make ordering as simple
and as convenient as possible."
Domino's customers can place or track an order by clicking the
message button on Domino's Facebook page, using
https://www.messenger.com/t/dominos/ or by searching for "Domino's"
within Messenger. This will send customers to an ordering welcome
screen. From there, customers can use a pizza emoji to start their
Easy Order, or tap "Recent Order," "Easy Order" or "Track" to
begin.
Customers can find more information about Messenger ordering at
anyware.dominos.com, along with details on all of the AnyWare
ordering platforms, including emoji, Twitter, text, smart TV,
Amazon Echo and more.
About Domino's Pizza®
Founded in 1960,
Domino's Pizza is the recognized world leader in pizza delivery,
with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with a global enterprise of
more than 12,900 stores in over 80 markets. Domino's had global
retail sales of over $9.9 billion in
2015, with more than $4.8 billion in
the U.S. and nearly $5.1 billion
internationally. In the second quarter of 2016, Domino's had global
retail sales of over $2.4 billion,
with nearly $1.2 billion in the U.S.
and over $1.2 billion
internationally. Its system is comprised of independent franchise
owners who accounted for over 97% of Domino's stores as of the
second quarter of 2016. Emphasis on technology innovation helped
Domino's generate over 50% of U.S. sales from digital channels at
the end of 2015, and an estimated $4.7
billion annually in global digital sales. Domino's features
an ordering app lineup that covers nearly 95% of the U.S.
smartphone market and recently introduced several innovative
ordering platforms, including zero-click ordering, Samsung Smart
TV®, Apple Watch and Amazon Echo, as well as Twitter and
text message using a pizza emoji. In late 2015, Domino's announced
the design and launch of the DXP®, a purpose-built pizza
delivery vehicle, as well as its first digital customer loyalty
program.
Order – dominos.com
AnyWare Ordering – anyware.dominos.com
Company Info – biz.dominos.com
Twitter – twitter.com/dominos
Facebook – facebook.com/dominos
Instagram – instagram.com/dominos
YouTube – youtube.com/dominos
Photo - http://photos.prnewswire.com/prnh/20160914/407908
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SOURCE Domino's Pizza