ANN ARBOR, Mich., Aug. 21, 2017 /PRNewswire/ -- Domino's
Pizza (NYSE: DPZ), the recognized world leader in pizza
delivery and digital ordering platforms, has finalized a
renewal agreement with its national agency of record, CP+B, to the
end of 2020. The agency will handle creative, brand strategy, media
planning and digital initiatives as it has through a decade-long
partnership marked by ever-increasing business achievements.
"Lengthy creative agency partnerships are rare, to say the
least. But after looking at what we've accomplished with CP+B, it
should not be shocking," said Joe
Jordan, chief marketing officer, Domino's. "Together we have
built a legacy of creative work founded on uncommon honesty at
every turn. In the process, we formed an unrivaled collaboration in
which CP+B is a true extension of our team. We're looking forward
to creating the next series of game-changing ideas together."
Alongside CP+B, Domino's began a landmark brand transformation
with the 2010 "Pizza Turnaround" campaign, setting a precedent for
corporate transparency and yielding record-setting sales. Ever
since, the partners have embarked on a never-ending mission of
improvement, continually exceeding consumer expectations for a
pizza company and eclipsing the domain of an advertising agency –
from building the DXP®, a purpose-built pizza delivery
vehicle, to launching a wedding registry earlier this year.
Domino's has embarked on a journey to grow the brand as an
e-commerce powerhouse with CB+P by its side. Since online ordering
was first introduced nationwide, Domino's has launched numerous
innovations including the brand's first digital customer loyalty
program – Domino's Piece of the Pie Rewards® – and the
AnyWare™ ordering platforms, allowing consumers to
order anywhere they happen to be, whether through voice apps,
Facebook Messenger, or simply tweeting or texting a pizza emoji.
Domino's now generates 60 percent of orders via digital channels in
the U.S.
The partnership has also resulted in some of advertising's
highest honors. Within the last three years, the brand and agency
won a Titanium Grand Prix at Cannes Lions and Grand at the Clio
Awards, while recognized as "Best Partnership" at the 4A's Partner
Awards and "Best Partnership Innovation" at the Adweek Project
ISAAC Awards.
About Domino's Pizza®
Founded in 1960,
Domino's Pizza is the recognized world leader in pizza delivery,
with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with a global enterprise of
more than 14,200 stores in over 85 international markets. Domino's
had global retail sales of nearly $10.9
billion in 2016, with more than $5.3
billion in the U.S. and more than $5.5 billion internationally. In the second
quarter of 2017, Domino's had global retail sales of more than
$2.7 billion, with over $1.3 billion in the U.S. and nearly $1.4 billion internationally. Its system is
comprised of independent franchise owners who accounted for over
97% of Domino's stores as of the second quarter of 2017. Emphasis
on technology innovation helped Domino's reach an estimated
$5.6 billion in global digital sales
in 2016, and has produced several innovative ordering platforms,
including Google Home, Facebook Messenger, Apple Watch, Amazon
Echo, Twitter and text message using a pizza emoji. In late 2015,
Domino's announced the design and launch of the DXP®, a
purpose-built pizza delivery vehicle, as well as Piece of the Pie
Rewards™, its first digital customer loyalty program.
Order – dominos.com
AnyWare Ordering
– anyware.dominos.com
Company Info – biz.dominos.com
Twitter
– twitter.com/dominos
Facebook –
facebook.com/dominos
Instagram –
instagram.com/dominos
YouTube – youtube.com/dominos
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SOURCE Domino's Pizza