SCOTTSDALE, Ariz., Jan. 29, 2020 /PRNewswire/ -- GoDaddy Inc. (NYSE:
GDDY), the company that empowers everyday entrepreneurs, today
announced it has entered into a definitive agreement to acquire
Over, the company behind the popular Over app that helps
entrepreneurs and small businesses grow their brands by easily
creating impactful visual content for any platform online.
Financial details of the transaction were not disclosed.
The Over app enables anyone to create inspiring content quickly
on a mobile phone for Facebook, Instagram, Twitter, Pinterest, and
other popular social platforms, as well as email marketing
campaigns and websites. It features a vast library of hand-curated,
professionally designed templates and layout for quick
customization that standout and grab attention.
The Over app has more than one million monthly active users
(MAUs) and is used by people in over 150 countries. With a Net
Promoter Score of 80, the Over app is beloved by entrepreneurs and
small businesses who use it to create more than 220,000 projects
every day. It was recently recognized by Apple as a "Best of 2019
App Trend of the Year."
Over will help bolster GoDaddy's focus on enabling small
business owners to look great everywhere online that matters via
its Websites + Marketing product, giving customers a simple yet
powerful mobile tool for creating visual content that drive
awareness and engagement online with customers and prospects.
"No matter how easy website and marketing tools get, customers
still face the challenge of creating engaging content that reflects
their unique brand," said Lauren
Antonoff, President of GoDaddy Experiences. "Over has
gained momentum with entrepreneurs because it takes this challenge
head on. Over is a perfect complement to Websites + Marketing.
Together, we'll help entrepreneurs succeed online by building an
engaging online and social presence that fuels business growth.
Over has an incredibly talented team and we can't wait to get
started."
"Putting our best-in-class social content creator together with
GoDaddy's website and marketing tools is a powerful combination,"
said Over CEO & Co-founder Matt
Winn. "Over's mission is to empower people's dreams through
creativity. With our combined products, everyday entrepreneurs can
go from an idea to a successful online presence faster than ever
before."
The Over app will continue to be offered as a standalone app on
the Apple App Store and Google Play Store.
GoDaddy will maintain Over's office in Cape Town, South Africa.
About GoDaddy
GoDaddy is empowering everyday entrepreneurs around the
world by providing all of the help and tools to succeed online.
With 19 million customers worldwide, GoDaddy is the place
people come to name their idea, build a professional website,
attract customers and manage their work. Our mission is to give our
customers the tools, insights and the people to transform their
ideas and personal initiative into success. To learn more about the
company visit www.GoDaddy.com.
Source: GoDaddy Inc.
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SOURCE GoDaddy Inc.