CINCINNATI, Feb. 3, 2025
/PRNewswire/ -- Kroger Health, the healthcare division of The
Kroger Co. (NYSE: KR) is introducing OptUP™ Your Nutrition, a new
free nutrition coaching program to help customers achieve their
health and wellness goals through customized nutrition tips and
tools to support healthier eating.
The program provides Kroger Plus loyalty customers a free
30-minute virtual nutrition coaching session with a Kroger Health
registered dietitian.
"Our customers are looking for ways to improve their overall
health and achieve their wellness goals," said
Colleen Lindholz, president of Kroger Health. "OptUP™ Your
Nutrition is designed to equip every customer with the tools and
information they need to make smarter, more informed nutrition
decisions. By helping people take small, meaningful steps toward
healthier eating, we are making it easier to support their total
well-being and long-term health journey."
Often customers are unsure how to best begin a journey to
healthier eating. OptUP™ Your Nutrition is a convenient way
customers can be introduced to working with a registered dietitian
for coaching on healthy eating, budget-friendly and meal planning
recipe tips, helping to make healthy shopping easy and fun. In
addition, dietitians will demonstrate how customers can explore the
FoodHealth Score powered by bitewell, which scores products based
on the nutrient density and quality of ingredients in the food.
They'll also introduce MyNutrition Insights, where customers can
better understand the nutritional value of purchases while tracking
them over time.
"At Kroger Health, we are dedicated to making healthy living
easy and accessible for everyone," said Laura Brown, head of nutrition, Kroger. "OptUP™
Your Nutrition offers our customers a unique way to receive
credible, customized nutrition information that can make a lasting,
positive impact on their family's health and well-being at no cost
and from anywhere they can connect online."
The OptUP™ Your Nutrition coaching session is not conditioned on
the provision or purchase of any future products or services.
Kroger Plus loyalty program membership is available to the general
public on equal terms and conditions and regardless of health
insurance status. For more information or to schedule a free OptUP™
Your Nutrition session for loyalty customers visit
www.kroger.com/health/info.
About Kroger
At The Kroger Co.
(NYSE: KR), we are dedicated to our Purpose: To Feed the Human
Spirit™. We are, across our family of companies nearly 420,000
associates who serve over 11 million customers daily through a
seamless digital shopping experience and retail food stores under a
variety of banner names, serving America through food
inspiration and uplift, and creating #ZeroHungerZeroWaste
communities. To learn more about us, visit
our newsroom and investor relations site.
About Kroger Health
Kroger Health, the healthcare
division of The Kroger Co., is one of America's leading retail
healthcare organizations, serving more than 17 million patients
annually. Kroger Family of Pharmacies operate more than 2,200
pharmacies across 35 states and The Little Clinic offers telehealth
services in nine states and operates more than 220 in-person
clinics in eight states. Our team of 24,000 healthcare
practitioners, including pharmacists, nurse practitioners,
physician assistants, registered dietitians and technicians believe
in practicing at the top of our licenses, enabling "food as
medicine" in an effort to prevent disease before it starts, and
helping people live healthier lives. For more information,
visit www.kroger.com/health.
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SOURCE The Kroger Co.
