Manchester United Sign Sponsorship With PT Multistrada Arah Sarana Tbk
January 07 2013 - 8:28PM
Marketwired
Manchester United (NYSE: MANU) -- Premier League leaders,
Manchester United have today announced a three-and-a-half year
partnership with Indonesian tyre manufacturer, Multistrada.
As one of Indonesia's leading tyre manufactures Multistrada
produces almost 50,000 tyres daily and imports to 83 countries,
from Alaska to Australia. Much like Manchester United, the company
prides itself on being a leader and trendsetter in its industry,
introducing innovations to meet the needs of its customers.
With over 54 million followers in Indonesia, Manchester United
is the country's most supported football club -- with a cumulative
TV reach of over 903 million Indonesian fans during last season.
Recognising the strength of the Club's following in Indonesia,
Multistrada joins other leading brands in the country, working with
the Club to bring the magic of Manchester United closer to its fans
on a daily basis.
Manchester United Commercial Director, Richard Arnold
comments:
"Manchester United is delighted to welcome Multistrada as its
Official Tyre Partner in Indonesia. We have always had huge support
in the country and our commercial sponsorships are an important way
for the Club to connect with those fans. Just a few months ago
almost 12,000 fans queued for a place at our #IAMUNITED fan party
in Jakarta, even though we only had 6,000 places available.
"Although from two very different industries, Multistrada and
Manchester United share many common values, which is ultimately
what we look for in a sponsor and I am confident this will be a
successful partnership."
Multistrada's President Director, Pieter Tanuri comments:
"Multistrada is extremely proud to be in this prestigious
partnership with the world's number one football club, Manchester
United.
"We are confident that this partnership will better leverage our
brand to the international world. Manchester United and Multistrada
both share the same core values and the importance we both place on
the assurance of product and brand quality.
"Together, we know we can instigate an enormous ripple of
positive impact in Indonesia and beyond. Subsequently, we also
believe that we will give hope and opportunity to millions of
Indonesian youth through our social movement program called 'A
Million Footballs of Hope for Indonesian Children' which is one of
the inherent parts of this new partnership.
After all, Manchester United and Multistrada both ultimately
share an aspiration for a better world."
Established in 1988 Multistrada now has three tyre ranges, the
Achilles, Corsa and Strada, producing tyres for Passenger Car
Radial (PCR), Light Truck Radial (LTR) and Sport Utility Vehicle
(SUV).
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About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 134-year heritage we have
won 60 trophies, enabling us to develop the world's leading sports
brand and a global community of 659 million followers. Our large,
passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media
& mobile, broadcasting and match day.
Enquiries Kate Lowe Manchester United Ltd Tel: +44 (0)
161 868 8427
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