MGM Resorts International Joins the College Basketball Crown as Official Partner
February 27 2025 - 11:03AM
Business Wire
Global Entertainment Leader to Host Teams at
Multiple Properties and Deliver Unmatched Experiences for College
Basketball’s Newest Post-season Tournament
The College Basketball Crown today announced MGM Resorts
International, a global hospitality and entertainment leader, as an
Official Partner of the highly anticipated post-season tournament.
The partnership, brokered by AEG Global Partnerships, positions MGM
Resorts and its multiple properties at the heart of one of college
basketball’s most exciting new events, set to take place in Las
Vegas next month.
Launched by FOX Sports and AEG, the College Basketball Crown is
a premiere post-season college basketball tournament featuring 16
elite teams from conferences including the Big Ten, Big 12, and BIG
EAST, along with additional at-large participants. The tournament
will take place March 31 to April 6, 2025, in Las Vegas at T-Mobile
Arena and MGM Grand Garden Arena, showcasing MGM Resorts’
best-in-class venues and commitment to delivering premier sports
experiences to sports fans worldwide. Additionally, the tournament
will air on FOX and FS1, bringing the excitement of college
basketball to millions of fans.
MGM Resorts will accommodate participating teams across its
portfolio of Las Vegas properties including ARIA Resort &
Casino, Park MGM and Vdara Hotel & Spa, providing athletes with
unmatched comfort, convenience and access to state-of-the-art
amenities. Fans attending the tournament will also benefit. As part
of the agreement, MGM Resorts will collaborate with Vivid Seats,
the tournament’s Official Ticketing Provider and JSX, its Official
Air Carrier, to offer fans exclusive travel-and-ticket packages
combining, stays at MGM Resorts destinations with premium seating
and VIP experiences.
“MGM Resorts’ global reputation for excellence in hospitality
and entertainment makes them the perfect partner for the College
Basketball Crown,” said Nick Baker, COO of AEG Global Partnerships.
“Their iconic venues and unmatched service will elevate the athlete
and fan experience, ensuring the tournament is as memorable off the
court as it is on it.”
The College Basketball Crown will bring together a unique
combination of elite competition and enhanced fan experiences,
which MGM Resorts is set to add to through this partnership. In
addition to hosting participating teams, the company will receive
prominent in-game visibility, including courtside signage, video
board features, custom digital content, and national media exposure
on FOX Sports channels televising the event, underscoring its role
as a key partner in the event.
“With student-athletes competing at MGM Grand Garden Arena and
T-Mobile Arena, it is a natural fit for our teams to stay at the
stunning MGM Resorts properties,” said Jordan Bazant, Executive
Vice President, FOX Sports, and board member of the College
Basketball Crown. “The College Basketball Crown will provide
student-athletes with an elite on-site experience, while showcasing
top-tier college hoops to millions watching at home on FOX and
FS1.”
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global
entertainment company with national and international locations
featuring best-in-class hotels and casinos, state-of-the-art
meetings and conference spaces, incredible live and theatrical
entertainment experiences, and an extensive array of restaurant,
nightlife and retail offerings. MGM Resorts creates immersive,
iconic experiences through its suite of Las Vegas-inspired brands.
The MGM Resorts portfolio encompasses 31 unique hotel and gaming
destinations globally, including some of the most recognizable
resort brands in the industry. The Company's 50/50 venture, BetMGM,
LLC, offers U.S. sports betting and online gaming through
market-leading brands, including BetMGM and partypoker, and the
Company’s subsidiary LeoVegas AB offers sports betting and online
gaming through market-leading brands in several jurisdictions
throughout Europe. The Company is currently pursuing targeted
expansion in Asia through the integrated resort opportunity in
Japan. Through its “Focused on What Matters: Embracing Humanity and
Protecting the Planet” philosophy, MGM Resorts commits to creating
a more sustainable future, while striving to make a bigger
difference in the lives of its employees, guests, and in the
communities where it operates. The global employees of MGM Resorts
are proud of their company for being recognized as one of FORTUNE®
Magazine's World's Most Admired Companies®. For more information,
please visit us at mgmresorts.com. Please also connect with us
@MGMResortsIntl on Twitter as well as Facebook and Instagram.
ABOUT AEG
Headquartered in Los Angeles, California, AEG is the world’s
leading sports and live entertainment company. The company operates
in the following business segments:
- Music through AEG Presents, which is dedicated to all aspects
of live contemporary music performances, including the production
and promotion of global and regional concert tours, an extensive
portfolio of clubs, theaters and other music venues, concerts and
special events and world-renowned festivals such as the Coachella
Valley Music and Arts Festival;
- Venues and Real Estate, which develops, owns and operates
world-class venues, as well as major sports and entertainment
districts like Crypto.com Arena and L.A. LIVE, Uber Platz in Berlin
and The O2 in London;
- Sports, as the world’s largest operator of high-profile
sporting events and sports franchises including the LA Kings, LA
Galaxy and Eisbären Berlin;
- Global Partnerships, which oversees worldwide sales and
servicing of sponsorships including naming rights, premium seating,
and other strategic partnerships.
- And Ticketing, which provides more than 400 clients worldwide
with ticketing services that cover the gamut of entertainments,
including sporting events, arena tours, music clubs festival,
rodeos and family events.
Through its worldwide network of venues, portfolio of powerful
sports and music brands and its integrated entertainment districts,
AEG entertains more than 90 million guests annually. More
information about AEG can be found at www.aegworldwide.com.
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Media Contacts
Scott Ghertner MGM Resorts International
sghertner@mgmresorts.com
AEG Global Partnerships Shannon Donnelly
Shannon.Donnelly@BECKMedia.com
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