Munk joins Tracy-Locke from VMLY&R
Commerce to lead the agency's strategic vision and further
strengthen Compelling Commerce offerings
CHICAGO, Sept. 14,
2022 /PRNewswire/ -- Curt
Munk is joining Tracy-Locke, a leading commerce and
communications agency, as Chief Strategy Officer (CSO). This
is the latest move in a set of strategic business decisions for the
agency that started with the naming of Tina
Manikas as President last June, followed by its expanded
executive leadership board last September, and most recently, the
agency's 'Compelling Commerce' repositioning in August.
As CSO, Munk will lead strategy and CX planning teams
across all global offices, focusing on creating Compelling Commerce
strategies that inspire innovation and shape the future for
Tracy-Locke's clients.
"We're at an exciting crossroad for Tracy-Locke as we start to
culminate the strategic business decisions we've made this past
year," Manikas said. "As we continue to drive Tracy-Locke into its
next era, I'm thrilled to welcome Curt
Munk to our executive leadership board. After working
together previously, I know his tireless push for innovation at
every level and deep strategic commerce marketing knowledge will
continue to shape our capabilities and focus on creative excellence
and forward thinking – all with Compelling Commerce at the
center."
Munk's creative approach to commerce is driven by his background
in behavioral economics and strategic planning that applies human
insights across cultural, social, technological, and economic
arenas to guide consumers to buy. At Tracy-Locke, he will use his
expertise connecting consumer behavior to Compelling Commerce
solutions via sound strategy, new tools and capabilities that
accelerate brand growth. His short-term priorities include
developing deeper full-funnel commerce solutions for consumers and
brands, helping the agency re-center on the principles of
Compelling Commerce, and building a strategic culture of
innovation.
"Our industry is at a turning point where the skills and
knowledge that got us to commerce success in 2022 serve as an
exciting foundation for the skills and capabilities that are now
required for commerce success moving forward," Munk said. "This is
why the idea of Compelling Commerce drew me to Tracy-Locke as a
refreshing vision with potential to make a real impact on the
industry. I consider myself a passionate student of shopper
behavior and appreciate Tracy-Locke's roots in creativity that
drives innovation."
Before joining Tracy-Locke, Munk led the innovation and
thought leadership practice at WPP's VMLY&R COMMERCE with
additional experience leading the strategic planning groups at
several global agencies, including FCB Global, Epsilon (Ryan
Partnership) and Saatchi & Saatchi X. His global commerce
expertise includes shopper marketing, retail shop design, DTC and
e-commerce, packaging, promotion, influencer marketing and
merchandising solutions for many major brands, including Coca-Cola,
Nestlé Purina, ABInbev, P&G, Walmart and SAMSUNG, among
others.
About Tracy-Locke:
Tracy-Locke is an award-winning, global commerce and
communications agency bringing an unmatched level of empathy,
technology and creativity to design experiences that compel
conversation and conversion, building brands at the speed and scale
of commerce. A pillar of the Omnicom Commerce Group, Tracy-Locke
offers full-service capabilities ranging from innovation to
implementation. Clients include PepsiCo, Kellogg's, Diageo, Godiva,
Pizza Hut, LEGO, and Samsung. For more information, visit
www.tracylocke.com.
Omnicom Commerce Group
Tracy-Locke is part of Omnicom Commerce
Group (OCG), a global community of four award winning commerce
agencies, working with brands and retailers to offer best in class
consultancy, creativity and capability focused on driving increased
conversion and transaction. OCG's priority is to address the need
for innovative multi-channel commerce expertise in the rapidly
evolving world of retail and shopping. OCG
encompasses Haygarth, The Integer Group, TPN
and Tracy-Locke together employing 1800 people
across 22 markets - for more information please
visit www.omnicomcommercegroup.com.
OCG is part of the DAS Group of Companies, a division of Omnicom
Group Inc. (NYSE: OMC)
View original
content:https://www.prnewswire.com/news-releases/tracy-locke-names-curt-munk-chief-strategy-officer-301624359.html
SOURCE Tracy-Locke