Five Individuals Spotlighted Across the
Country During National Down Syndrome Awareness Week
NEW
YORK, March 11, 2025 /PRNewswire/ -- OUTFRONT
Media (NYSE: OUT), one of the largest out of home (OOH) media
companies in the U.S., has partnered with the National Down
Syndrome Society (NDSS) to unveil a new digital billboard campaign
in honor of National Down Syndrome Awareness Week.
From Saturday, March 15 to World
Down Syndrome Day on Friday, March, 21, the billboards will
spotlight five individuals in their hometowns to raise awareness of
Down syndrome. The campaign's message – "I Got That Extra" –
highlights the extra traits that come with the copy of chromosome
21 in people with Down syndrome and celebrates the profound impacts
these individuals make in our local communities. The creative is
produced by OUTFRONT STUDIOS, OUTFRONT's in-house creative
agency.
"Down syndrome awareness is pivotal for NDSS but this work with
OUTFRONT helps us push boundaries," said NDSS President & CEO,
Kandi Pickard. "Together we are
working towards something greater than awareness and shifting
perceptions of Down syndrome. We're telling stories and changing
mindsets one billboard at a time."
The campaign features the following individuals:
- Angad Sahgal –
Atlanta, Georgia – Entrepreneur
and Founder, Chai Ho Tea &
LetMeDoIt
- Max Crawford – St.
Peter's, Missouri – Founder, Max
Mix Gourmet Spice Blends
- Julia Tyler –
Philadelphia, Pennsylvania – Lead
Pattern Designer, Dance Happy Designs
- Craig Blackburn – Metairie, Louisiana – NFL Team Equipment
Manager
- Sean Davis –
Houston, Texas – Classroom Aid
& Ice Cream Shop Employee
"I'm proud to be part of this campaign because it tells the
world that people with Down syndrome can do anything," said
Angad Sahgal of Atlanta. "We have big dreams, and we deserve
to be included and heard!"
"It is important to celebrate World Down Syndrome Day to help
others see past a diagnosis. I am so much more than Down syndrome,"
said Sean Davis of Houston.
"Raising awareness of important causes and people through OOH
creative is very important to us at OUTFRONT," said Liz Rave, Vice President Marketing at OUTFRONT.
"I am very proud of the partnership between NDSS and OUTFRONT
STUDIOS in creating a campaign that showcases Down syndrome in a
completely different light, by sharing the story of five incredible
individuals. I am confident this work will shift community
perceptions during this important week."
The National Down Syndrome Society (NDSS) Employment Program
seeks to increase access to the workforce for all people with Down
syndrome and provide valuable resources, support, and training to
the community. Additionally, NDSS offers technical training for
organizations seeking more involvement with disability employment.
NDSS celebrates success stories from the perspective of employees,
entrepreneurs and self-advocate business owners with Down syndrome,
just like Angad, Max, Julia, Craig and Sean. You can submit your
story or your business through the NDSS website.
About OUTFRONT Media Inc.
OUTFRONT leverages the
power of technology, location and creativity to connect brands with
consumers outside of their homes through one of the largest and
most diverse sets of billboard, transit, and mobile assets in
the United States. Through its
technology platform, OUTFRONT will fundamentally
change the ways advertisers engage audiences on-the-go.
About National Down Syndrome Society
Founded in 1979,
the National Down Syndrome Society (NDSS) empowers individuals with
Down syndrome and their families by driving policy change,
providing resources, engaging with local communities, and shifting
public perceptions. NDSS engages grassroots advocates at the
federal, state, and local levels and creates resources to support
individuals with Down syndrome, their families, and caregivers
across the lifespan on topics including education, employment,
health and wellness, and aging. NDSS founded the National Buddy
Walk® Program in 1995 and hosts community engagement events
throughout the country including the New York City Buddy Walk® and
Times Square Video, the NDSS Adult Summit, and the Down Syndrome
Advocacy Conference. Visit www.ndss.org to learn more.
OUTFRONT Media Contacts:
Matt
Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com
Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com
Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com
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SOURCE OUTFRONT Media Inc.
