Olay Body Commits $100,000 in Grant Funding to the Fearless Artist to Support Women in the Arts
June 10 2022 - 7:05AM
Business Wire
Personal care brand elevates women of color in
STEAM through strategic partnership and new product collection
As part of its ongoing commitment to increase representation of
women of color in STEAM (Science, Technology, Engineering, Arts,
and Math), Olay Body is committing $100,000 in scholarship grants
to The Fearless Artist (TFA) to provide mission-driven artists with
access to coaching, community and art buyers who are committed to
social change. The 100 scholarship recipients, who represent the
next generation of artists, will learn firsthand from Kiki
Somerville, Creator of The Fearless Artist Method, a proprietary
curriculum of world-class training that takes emerging creatives
through the necessary steps to build a successful career in the
arts.
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Olay Body launched its Fearless Artist
Collection of body washes with bottle artwork designed by Black
artist, Avery Williamson, and formulas specially crafted by a
diverse team of women. (Photo: Business Wire)
This strategic collaboration will be announced and celebrated at
TFA’s Young Curators Showcase & Art Industry Job Fair in New
York City from June 9-12, 2022, where Olay Body will serve as title
sponsor. For tickets to the Showcase, visit: https://tfapopup.com/.
This is the brand’s latest endeavor to elevate stories of women of
color in art and science. Earlier this year, Olay Body launched the
Fearless Artist Series collection of body washes to increase
representation and visibility of products designed for women of
color. Olay Body teamed up with Avery Williamson, an African
American artist who designed the vibrant artwork adorning the
bottles, as well as a diverse team of women to develop the
formulas. This was the first collection in a series that will
spotlight women of color artists who are fearless in pursuing their
artistic dreams.
“Olay Body is committed to ensuring women see themselves
represented through our brand,” said Freddy Bharucha, P&G’s
Vice President of North America Personal Care. “By partnering with
TFA and offering these scholarships, we can help make a tangible
impact in the lives of the very women our new Fearless Artist
Collection of body washes represents.”
Since 2014, TFA has been empowering mission-driven artists by
providing access to coaching and the art community and its popups
serve as a platform for emerging and undiscovered artists and
galleries. The Young Curators Program was launched in January 2021
and has since seen more than 60 students across three cohorts enter
the program.
“As a young creative person, I didn't have people in my world
that had art galleries, or understood the business side of art,"
said Kiki Somerville, CEO and Founder of The Fearless Artist. “The
Young Curators Program was conceived to address the lack of
mentorship and gain access to job opportunities in the art
industry. It is incredible to have the support of Olay Body to help
so many emerging artists as they realize their artistic
dreams.”
Avery Williamson’s vision and fearless approach in tackling her
work fueled the creation of the Fearless Artist Series collection.
The collaboration between the artist and brand aimed to fill a void
in storytelling and freedoms of expression.
“Overall, I think art is so crucial to our lives and to our
wellbeing,” said Williamson. “For me, art is about putting joy into
the world. The abstract design of the Olay Fearless Artist Series
is meant to represent moments when you’re blooming, growing and
expanding. The dots, dashes, lines and circles all capture the
emotions of everyday life.”
Find out more about Avery Williamson and Olay Body’s Fearless
Artist Series collection at www.olay.com/body/fearless-artist. To
learn more about TFA Popup New York, visit
https://tfapopup.com/newyork/.
About Olay
Olay is a worldwide leader in skincare and has been trusted by
women for over 65 years. Olay continues to hold to the philosophy
it was founded on: to maintain a deep understanding of women's
changing needs and offer products backed by superior science that
meets those needs. Female consumers have come to expect this
superior product performance from Olay, as it brings healthy
looking, beautiful skin to more than 80 million women on five
continents.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
The Fearless Artist
The Fearless Artist’s mission is to empower artists by providing
them access to coaching, to a community, and to art buyers who care
about social change. Since 2014, The Fearless Artist has shown the
work of over 300 international artists to tens of thousands of
people at the Art Basel/Miami Art Week Pop Up Gallery — the
4th-most attended gallery at Art Basel Miami, and now in its 8th
year. To find out more about Kiki Somerville and TFAPOPUP, visit:
https://tfapopup.com/.
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Stephanie Lett Dawkins Citizen Relations
stephanie.lett@citizenrelations.com
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