Skechers, The Comfort Technology Company™, is whipping up
excitement for its collections with Martha Stewart. The legendary
lifestyle icon is giving Skechers her signature flair in a humorous
commercial and marketing campaign for the brand’s comfort footwear
across the United States and Canada.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220328005175/en/
Skechers partners with the iconic Martha
Stewart for its new Memory Foam and Arch Fit® campaigns. (Photo:
Business Wire)
“It all starts with your feet, and nobody helps us feel better
than Skechers,” said Martha Stewart, who wears Skechers’ Memory
Foam and Arch Fit® collections in the multiplatform campaign. “All
of their designs and colors are loaded with cushioning and
style—they’re a natural for the home, garden and workplace. I think
they’ll really resonate with those who follow and enjoy the Martha
Stewart Brand, and I look forward to building on our new
partnership.”
“Martha Stewart is a wonderful beacon for living well—for
bringing more beauty to the everyday,” added Michael Greenberg,
president of Skechers. “Generations have been inspired by her
television shows, books, magazines and products, and millions
follow her online—trusting Martha’s commitment to quality in
everything she does and her impeccable taste in offering the best
product. We couldn’t be happier that she believes in Skechers
comfort and is teaming up with us.”
Originally a model and catering business owner, Stewart has
transformed her expertise in food, gardening, home decor and
entertaining into a multibillion-dollar media and retail empire.
She became America’s first self-made billionaire in 2000 as the
founder of Martha Stewart Living Omnimedia through her television
programs, best-selling magazine and extensive collection of books,
which total 99 to date. In recent years, she has continued to
reinvent herself—partnering with Snoop Dogg for Martha and Snoop’s
Potluck Dinner Party, debuting the HGTV Show Martha Knows Best, and
continuing to draw millions of subscribers to her publications and
platforms.
Stewart joins a team of Skechers ambassadors that includes
singer Willie Nelson, fitness gurus and television personalities
Brooke Burke and Amanda Kloots, golfers Brooke Henderson and Matt
Fitzpatrick, and Dodgers pitcher Clayton Kershaw, as well as a
slate of athletic legends such as former football players and
broadcasters Tony Romo, Howie Long and Cris Carter, iconic boxer
Sugar Ray Leonard and NASCAR legend Rusty Wallace.
An industry leader in comfort known for developing innovative
technologies and materials, Skechers offers a wide range of
signature features including its patented Skechers Arch Fit
Technology™, Skechers Max Cushioning Technology™, Skechers Hyper
Burst Technology™, Skechers Air-Cooled Memory Foam®, Skechers
Relaxed Fit Technology™ and Skechers Stretch Fit Technology™. The
Company’s footwear and apparel collections are available in
Skechers retail stores as well as skechers.com, plus department
stores and footwear retailers around the globe.
About Skechers USA, Inc.
Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™
based in Southern California, designs, develops and markets a
diverse range of lifestyle and performance footwear, apparel and
accessories for men, women and children. The Company’s collections
are available in the United States and over 180 countries and
territories via department and specialty stores, and direct to
consumers through 4,306 Company and third-party-owned retail stores
and e-commerce websites. The Company manages its international
business through a network of global distributors, joint venture
partners in Asia, Israel and Mexico, and wholly-owned subsidiaries
in Canada, Japan, India, Europe and Latin America. For more
information, please visit about.skechers.com and follow us on
Facebook, Instagram, Twitter, and TikTok.
About Marquee Brands
Marquee Brands is a leading global brand owner and marketer.
Owned by investor funds managed by Neuberger Berman, one of the
world's leading employee-owned investment managers, Marquee Brands
targets high-quality brands with strong consumer awareness and
long-term growth potential. Marquee Brands seeks to identify brands
in various consumer product segments with the goal of expanding
their reach across retail channels, geography, and product
categories while preserving the brand heritage and enhancing the
ultimate consumer experience. Through its global team of
professionals and partners, Marquee Brands monitors trends and
markets in order to grow and manage brands in partnership with
retailers, licensees, and manufacturers through engaging,
impactful, strategic planning, marketing, and e-commerce.
www.marqueebrands.com. In 2019, Marquee Brands acquired the Martha
Stewart brand, which reaches approximately 100 million consumers
across all media and merchandising platforms each month. Martha
Stewart is the Founder of Martha Stewart Living Omnimedia and
America's most trusted lifestyle expert and teacher. Her branded
products can be found in more than 70 million households and have a
growing retail presence in thousands of locations.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the challenging consumer retail markets in the
United States; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2021. More specifically, the
COVID-19 pandemic has had and is currently having a significant
impact on Skechers’ business, financial conditions, cash flow and
results of operations. Forward-looking statements with respect to
the COVID-19 pandemic include, without limitation, Skechers’ plans
in response to this pandemic. At this time, there is significant
uncertainty about the COVID-19 pandemic, including without
limitation, (i) the duration and extent of the impact of the
pandemic, (ii) governmental responses to the pandemic, including
how such responses could impact Skechers’ business and operations,
as well as the operations of its factories and other business
partners, (iii) the effectiveness of Skechers’ actions taken in
response to these risks, and (iv) Skechers’ ability to effectively
and timely adjust its plans in response to the rapidly changing
retail and economic environment. Taking these and other risk
factors associated with the COVID-19 pandemic into consideration,
the dynamic nature of these circumstances means that what is stated
in this press release could change at any time, and as a result,
actual results could differ materially from those contemplated by
such forward-looking statements. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and we
cannot predict all such risk factors, nor can we assess the impact
of all such risk factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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version on businesswire.com: https://www.businesswire.com/news/home/20220328005175/en/
Media Contact: Jennifer Clay SKECHERS USA, Inc.
jennc@skechers.com
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