BOSTON, Feb. 27,
2025 /PRNewswire/ -- Later, a leader in
influencer marketing and social media management software and
services, today announces a partnership with Snap Inc. (NYSE:
SNAP), that redefines creator partnerships and content publishing
on Snapchat. The collaboration introduces two key capabilities
through Snapchat's APIs: discovery of creator profiles within
Later's influencer marketing platform, and automated content
scheduling and posting through Later's social media management
platform. Later is the first to integrate both Snapchat's Public
Profile API (organic posting) and Creator Discovery API within the
same platform.
Through Later's platform, marketers can now access and search
for Snapchat creators by keyword, topic, and audience size. Brands
can review creators' content across platforms, add creators to
lists and manage campaign collaborations, and streamline the entire
process of Snapchat creator partnerships. The integration also
enables efficient content scheduling and publishing, allowing
marketers to plan and execute their Snapchat strategy alongside
other social platforms.
Snapchat creators also gain access to Later's suite of growth
and monetization tools, including the ability to join Later's
creator network, connect with leading brands on campaigns, and
manage their brand collaborations. Creators can also leverage
Later's analytics, planning tools, and customizable Link in Bio
to optimize their presence and drive revenue.
"Our partnership with Snapchat represents the future of creator
marketing," said Scott Sutton, CEO
at Later. "With Snapchat's high reach among Gen Z and Millennial
audiences, we're bridging a critical gap between brands and
creators. By integrating with Snapchat's APIs, we're making it
seamless for brands to tap into the unique influence and trust
Snapchat creators have built with their audiences, while giving
creators the tools to both monetize and maintain authentic brand
partnerships."
Fintan Gillespie, Director, US
Revenue Partnerships at Snap Inc. added, "Later's dedication to
innovation and data-driven influencer marketing aligns perfectly
with our commitment to help creators build their business and
brands drive real results. We're thrilled to announce these
integrations, which will unlock new opportunities for creators and
brands to collaborate seamlessly and effectively within Later
Influence and enable them to publish content to Snapchat via Later
Social."
With over 850 million monthly active users globally, Snapchat
offers brands unique engagement opportunities through a variety of
immersive and innovative ad formats. Later and Snapchat plan to
expand the partnership by integrating additional audience insights
and reporting capabilities.
For more information, visit later.com .
About Later
Later is the enterprise leader in
social media and influencer marketing software, services, and data.
Our integrated platform empowers brands, agencies, and creators to
maximize the value of social through streamlined workflows—from
creator discovery and affiliate marketing to content scheduling and
ROI measurement. Leveraging proprietary insights from billions of
social interactions and deep integrations with platforms like Meta
and TikTok, Later provides data-driven guidance to drive audience
growth, engagement, and revenue. Trusted by brands like Crumbl,
Kylie Cosmetics, ESPN, and YouTube, and known for pioneering Link
in Bio, we bridge creativity and performance to deliver measurable
outcomes and lead in the creator economy. Learn more at
later.com.
CONTACT: Steph Hadas
;later@5wpr.com
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