Negra Modelo, Chef Rick Bayless Team up on Perfect Food Pairings
September 30 2014 - 1:58PM
For Immediate
Release
Negra Modelo,
Chef Rick Bayless Team up on Perfect Food Pairings
Brand rolls out
new interactive website and social channels,
kicks off launch with Chicago Culinary Tour
giveaway for fans
CHICAGO
- Sept. 30, 2014 - Negra Modelo, a
Munich-Dunkel style lager from Mexico, is giving culinary fans
nationwide a chance to win a food-filled weekend in Chicago
inspired* by celebrity chef, recent winner of Bravo's Top Chef
Masters and longtime partner of Negra Modelo, Chef Rick
Bayless.
One lucky winner will get to bring three friends
on a three-day culinary tour of Chicago in 2015 as part of a Negra
Modelo promotion administered solely by the brand. Fans 21 and
older can enter by visiting NegraModeloUSA.com starting October 1
through Oct. 31.
Negra Modelo, one of many Mexican beers in the
Constellation Brands family, dates back to 1925 and gets its
distinct taste from slow roasting caramel malts. This technique
makes the brewing process last twice as long as other beers,
deepening the flavor.
"Throughout my travels in Mexico and Latin
America, I've learned that savory, spicy food needs a strong beer
to help balance its boldness," Bayless said. "With its truly
unique, rich flavor, Negra Modelo is the perfect complement for a
variety of Mexican dishes."
As part of his partnership with the brand, Bayless
has created exclusive recipes that pair perfectly with Negra
Modelo, from Roasted Tomato and Negra Modelo Steamed Mussels to
Negra Modelo Slow-Braised Beef Short Ribs.
The recipes are featured on the brand's new
website, which describes the connection and complementary
relationship between good beer and good food. The new digital
presence encourages people to describe #theperfectcomplement to
their beer on social media and share their own food/beer pairing
ideas.
"Negra Modelo beer, combined with great local
fare, creates a fiesta of flavor that few other beers are able to
live up to," Bayless said. "This partnership allows me to not only
give foodies a taste of how to enjoy the best beer, but also
inspire them to share their own complement to Negra Modelo, from a
homemade Brava steak dish to an unexpected night out with
friends."
Fans can now visit NegraModeloUSA.com and follow
the brand @NegraModeloUSA on Twitter, Instagram and Facebook.
About Constellation Brands
Beer Division
Constellation Brands Beer Division is the #3 beer company in the
U.S. and the exclusive brewer, marketer and supplier of a growing
portfolio of high-end, iconic, imported beer brands for the U.S.
market. The portfolio includes Corona Extra (the #1 imported beer
in the U.S. and #5 beer overall), Corona Light, Modelo Especial,
Negra Modelo, Pacifico and Victoria beer brands. The Beer Division
also imports the Tsingtao beer brand in the U.S. For more
information, visit www.cbrands.com.
About Chef Rick
Bayless
Rick Bayless is chef and founding owner of four critically
acclaimed and wildly successful Chicago restaurants. His
award-winning Frontera line of salsas, cooking sauces, and chips
can be found coast to coast. Rick has won multiple James Beard
awards, including National Chef of the Year and Humanitarian of the
Year. Rick's highly rated PBS cooking show, Mexico-One Plate at a Time, is in its 9th season.
In the show Bravo's Top Chef Masters'
premiere season, Rick was crowned
winner. www.rickbayless.com
###
Media Contact:
Emily Reynolds
Constellation Brands Beer Division
312.873.9274
Emily.reynolds@cbrands.com
*Although the itinerary was
inspired by Chef Rick Bayless, he is not directly affiliated with
the administration of the contest.
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Constellation Brands Inc via Globenewswire
HUG#1859844
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