Toyota launches two new campaigns showcasing GR Corolla
and the GR Family
PLANO,
Texas, Oct. 17,
2022 /PRNewswire/ -- The all-new, first-ever 2023
Toyota GR Corolla's campaign, "Rally Ready," debuts today featuring
the track ready vehicle, built by enthusiasts for enthusiasts. As
the newest addition to the Gazoo Racing (GR) Family, the GR
Corolla, alongside the GR86 and GR Supra, is featured prominently
in Toyota's new GR Family campaign, "Race Cars for the Real World,"
also launching today.
Experience the full interactive Multichannel News Release
here: https://www.multivu.com/players/English/9095951-toyota-launches-campaigns-showcasing-gazoo-racing-family/
"The all-new GR Corolla joins the GR Family and connects drivers
to the pavement with vehicles that make your heart skip a beat,"
said Lisa Materazzo, group vice
president, Toyota Marketing, Toyota Motor North America. "The GR
Corolla and GR Family campaigns reflect the renewed excitement and
uncompromising energy inspired by Gazoo Racing's legacy of
performance."
Toyota developed the integrated GR Corolla campaign and the GR
Family campaign with its Total Toyota (T2) model in
mind. The T2 model integrates efforts to create a
cohesive marketing approach inclusive of multicultural marketing
and the mainstream market.
- Saatchi & Saatchi, Conill Advertising and Intertrend
Communications created GR Corolla campaign assets
- Saatchi & Saatchi and Intertrend Communications contributed
to the GR Family campaign creative
The campaigns showcase a unified style across all creative
throughout the spots, which are highlighted below.
In the "Running Wild" spot created by Saatchi & Saatchi for
the GR Corolla campaign, a series of Toyota vehicles line up on a
tarmac, ready for a "family photo." The all-new GR Corolla bursts
into the shot drifting across the track as the photo is snapped.
Later in the spot, the vehicle downshifts, when we see driver
Ryan Tuerck and his GR Corolla
Formula Drift car as a nod to Toyota's Gazoo Racing Team.
Saatchi also created the action-packed spot "Meet the Family"
for the GR Family campaign featuring GR Supra, GR86 and GR Corolla
vehicles from the Toyota Gazoo Racing family, alongside Toyota
Gazoo Racing team members Fredric Aasbø, Ken Gushi and Ryan
Tuerck. The spot is a playful take on the concept of
"meeting the family." All Saatchi spots were directed by
Mark Jenkinson.
Intertrend Communications' first GR Corolla spot, "Legacy,"
captures the dreamlike moment when viewers finally own the car of
their dreams, the GR Corolla. Intertrend's second spot, titled
"That's Insane" shows the impact of the GR Corolla's engineering
and performance features that thrill on the street or the
track.
Intertrend has two spots for the GR Family campaign. "Something
Real," speaks to those who are ready to join Toyota Gazoo Racing, a
community whose aspirations align with the legacy, heritage,
performance, and passion of the brand. The second spot, "The Chase"
pays homage to the icons who have paved the path forward for JDM
(Japanese Domestic Market). Intertrend's GR Corolla spots were
directed by Nick Martini and GR
Family spots by Miles Cable.
Conill Advertising developed three non-linear spots for the GR
Corolla campaign titled "Memories," "Poster," and "Toy Car," where
viewers catch a glimpse of the emotional connection between the
driver and their GR Corolla. The spots were directed by
Chris Hewitt.
Media Placements
GR Corolla Campaign
The GR Corolla campaign is an integrated campaign extending
across connected TV, digital video, digital content, programmatic,
paid social and print. Digital content/video includes partners
such as YouTube, Vevo, Amazon, Peacock, Hulu Latino, and more.
Partnerships include Super League Gaming, Variety, Canela.TV, and
Influential, among others. Social is across Facebook, Instagram,
Twitter, Reddit, and TikTok, to name a few.
GR Family Campaign
The GR Family campaign is an integrated campaign extending
across connected TV, digital video, digital content, paid social,
audio, and experiential. Customized partnerships include Hypebeast,
Motortrend, TikTok, Snapchat, Hypebae, Pandora, KCON and
Hearst. The Hearst partnership will include high-performance
driving events with guest Toyota Pro-Drivers at an
official NASA track. Digital content/video includes partners
such as Vice, Hulu, Spotify, YouTube, Fox Sports, and more. Social
is across Facebook, Instagram, Twitter, Snapchat, TikTok, and
Twitch.
The campaign spots are available for viewing here. For images
and credits, please click here.
About the 2023 Toyota GR
Corolla
Rooted in rally, developed under the scrutiny of master driver
Akio Toyoda and inspired by Toyota's
sports car lineage, the first-ever 2023 GR Corolla looks to rocket
to the top of driver wish lists as it debuts at dealerships this
Fall.
Key features include:
- 1.6L, three-cylinder turbo engine delivers 300 hp and up to 295
pound-feet of torque
- GR-FOUR AWD system with selectable front-rear power
settings
- Available in three models: Core grade, launch-year-exclusive
Circuit Edition and ultra-limited MORIZO Edition
- Born from rally racing and tested to meet the highest standards
set by master driver Akio Toyoda and
professional TOYOTA GAZOO Racing drivers
- Pure Toyota sports car, precision built in the Gazoo Racing
Factory at Toyota's Motomachi Plant
- Complimentary 1-year membership to the National Auto Sport
Association, featuring a High-Performance Driving Event with expert
instruction
- Starting MSRP of $35,900
About Toyota
Toyota (NYSE: TM) has been a part of the cultural fabric in
North America for more than 60
years, and is committed to advancing sustainable, next-generation
mobility through our Toyota and Lexus brands, plus our more than
1,800 dealerships.
Toyota directly employs more than 48,000 people in
North America who have contributed
to the design, engineering, and assembly of nearly 43 million cars
and trucks at our 13 manufacturing plants. By 2025, Toyota's
14th plant in North Carolina
will begin to manufacture automotive batteries for electrified
vehicles. With the more electrified vehicles on the road than
any other automaker, more than a quarter of the company's 2021
North American sales were electrified.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit www.ToyotaNewsroom.com.
About TOYOTA GAZOO
Racing
TOYOTA GAZOO Racing embodies Toyota's commitment to
overcoming every limit to make 'ever-better' cars, to forge new
technologies and solutions under the extreme conditions of
motorsports, and to never stop innovating. TOYOTA GAZOO Racing
races its cars to push the limits for better and to learn from the
toughest challenges. Competing on every kind of road, no matter
what the challenge, inspires TOYOTA GAZOO Racing to build
'ever-better' cars and engineer Toyota's future DNA to bring
freedom, adventure, and joy of driving to everyone. For more
information,
visit www.toyotagazooracing.com.
Media Contacts:
Paul Hogard
Toyota Motor North America
paul.hogard@toyota.com
Ava Weaver
Saatchi for Toyota
469-357-2114
Ava.weaver@saatchi.com
For customer inquiries, please call: 800-331-4331
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SOURCE Toyota