U.S. Bancorp Investments enhances features,
lowers minimum investment and pricing for two platforms with goal
of greater accessibility to professional financial advice and
investing options
U.S. Bancorp Investments today shared the results of a recent
national survey** of consumers that examined their investing
perceptions with results showing a need for greater awareness of
accessible investing options. Among key findings, more than half of
respondents (54 percent) indicated they wanted to invest or make
changes to their investments but didn’t know how, and nearly three
out of four (72%) replied that they didn’t believe they had the
time or the money to spend on professional advice.
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“It’s critical that we close that perceived advice gap. From
investors who are just beginning to experienced investors, we want
everyone to have access to the online investing tools they need to
pursue their financial goals while also saving valuable time and
money,” said Mark Jordahl, president of U.S. Bank Wealth
Management.
In order to provide customers with more accessibility to
investing advice and increased transparency in investing fees, U.S.
Bancorp Investments has announced several changes to its online
investing products, including a lowered minimum investment for
Automated Investor, its digital investing product, to $5,000. In
addition, the management fee has been reduced by half – to 0.24%
annually – which equals $0.20 per $1,000 invested per month.
“Investment advice and options should be easy and convenient.
For that reason, our team at U.S. Bancorp Investments is committed
to delivering cost-effective, high-quality financial advice and
investments that help meet the needs of customers,” said
Jordahl.
Automated Investor Makes Professional Advice Accessible For
More People“Close to half of the survey respondents believed
they did not have enough assets to seek professional advice,” said
Gailyn Johnson, chief operating officer for U.S. Bank Wealth
Management. “At the same time, 72 percent are not even aware of
digital investing products. That’s a staggering statistic because
options like Automated Investor make high-quality financial advice
more accessible to more customers – not just the affluent.”
In addition to overcoming the perceived barrier of time and
access, customers are looking for options to connect their
investments to aspirational goals and life moments. Automated
Investor customers now have the option to save for multiple near-
and long-term goals –in addition to saving for retirement – such as
purchasing a home, or just general investing with a goal of
building wealth.
Once a goal has been selected and the profile assessment
completed, Automated Investor helps take the guesswork out of
online investing by automatically adjusting the customer’s
portfolio as market conditions change. Portfolios are constructed
by the investment professionals in the U.S. Bank Asset Management
Group to help maintain a balanced mix of investments to help keep a
portfolio on track toward achieving a specific goal.
“As easy as it is to use Automated Investor, even those who have
grown up with technology want to talk to someone where investing is
concerned. In our survey we found that 83% of millennials want
human help when using online services that manage their investments
for them,” continued Johnson. “We want to allow our clients to
engage with us on their terms, so we’ve made it a priority to
deliver digital tools backed by live human support.”
Digital Products for Experienced InvestorsU.S. Bancorp
Investments offers another digital investing solution for
do-it-yourself investors, known as Self-Directed Brokerage.
Customers who have the knowledge, desire and time to customize
their own investments, can invest and trade with a self-directed
brokerage account or start saving for retirement with a
self-directed IRA. Using online trading and market research tools,
customers can invest and trade stocks, options, mutual funds,
Exchange Traded Funds (ETFs) and more. A self-directed account
gives customers access to research and insights. As part of the
updated offering and commitment to providing affordable investment
solutions, U.S. Bancorp Investments is now offering 100 free trades
per year for self-directed customers who have a Platinum® or Gold®
Checking Package account with our affiliate U.S. Bank. ***
For information on self-directed brokerage accounts or to get
started with Automated Investor, visit
usbank.com/automatedinvesting.
About Wealth Management from U.S. Bancorp Investments
U.S. Bancorp Investments provides a broad range of services to
clients including retail brokerage, investment advisory services,
financial planning and insurance through its representatives in 25
states and online. We believe in doing the right thing for our
clients to help them at every life stage work toward their
financial goals.
U.S. Wealth Management – U.S. Bancorp Investments is the
marketing logo for U.S. Bancorp Investments.
Investment and insurance products and services including
annuities are:NOT A DEPOSIT • NOT FDIC INSURED • MAY LOSE
VALUE •NOT BANK GUARANTEED • NOT INSURED BY ANY FEDERAL
GOVERNMENT AGENCY
For U.S. Bancorp Investments:Investment products and
services are available through U.S. Bancorp Investments, the
marketing name for U.S. Bancorp Investments, Inc., member FINRA and
SIPC, an investment advisor and a brokerage subsidiary of U.S.
Bancorp and affiliate of U.S. Bank. Insurance products are
available through various affiliated non-bank insurance agencies,
which are U.S. Bancorp subsidiaries and affiliates of U.S. Bank.
Products may not be available in all states. CA Insurance License#
OE24641. Policies are underwritten by unaffiliated insurance
companies and may not be available in all states.
For U.S. Bank:Equal housing lender. Deposit products are
offered by U.S. Bank National Association. Member FDIC. Mortgage,
home equity and credit products offered by U.S. Bank National
Association and subject to normal credit approval.
U.S. Bank is not responsible for and does not guarantee the
products, services, or performance of U.S. Bancorp
Investments.
*Advisory fee is $0.20 per month for every $1,000 with a minimum
investment of $5,000. This is equivalent to an annual advisory fee
of 0.24%, billed quarterly.
**The U.S. Bank Mobile Money Management Survey was conducted
online by Wakefield Research among 1,000 nationally representative
U.S. adults between Feb. 27 and March 5, 2019. The margin of error
was +/- 3.1%.
***Offer is for 100 free trades per calendar year (January 1 –
December 31), with a U.S. Bancorp Investments Self-Directed
Brokerage Account with e-delivery documents and have a U.S. Bank
Platinum® Checking Package or U.S. Bank Gold® Checking Package with
our affiliate U.S. Bank. Free trades made available up to 4
business days from confirmation of account funding. Free trades
apply to equities and exchange-traded funds. This offer is not
designed to support day trading or active trading and may be
revoked if there is excessive or unreasonable activity. Certain
account types are not eligible. Other restrictions may apply. Offer
and pricing are subject to change and/or termination without
advance notice. Additional fees may apply. Please refer to the
Schedule of Commissions and Fees for more information.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190612005240/en/
Evan Lapiska, U.S. Bank Public Affairs &
Communicationsevan.lapiska@usbank.com | 612.303.9122
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