WPP: Wunderman Buys Majority Stake in Brazilian digital Marketing Specialist
January 03 2017 - 7:33AM
Dow Jones News
LONDON--Advertising giant WPP PLC (WPP.LN) said Tuesday its
operating company Wunderman has bought a majority stake of
Brazilian digital marketing specialist Pmweb Comunicacao Ltda. for
an undisclosed sum.
Pmweb monitors digital campaigns across multiple screens and
devices on behalf of its clients, allowing them to tweak messages
in real time to optimize their effectiveness.
This investment continues WPP's strategy of investing in fast
growing sectors such as digital and its commitment to developing
its strategic networks throughout Latin America, while bolstering
the group's position in Brazil.
Shares at 1300 GMT up 6 pence, or 0.33%, at 1822 pence.
-Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749
(END) Dow Jones Newswires
January 03, 2017 08:18 ET (13:18 GMT)
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