NEW YORK, Sept. 14, 2017 /PRNewswire/ -- Yext, Inc.,
(NYSE: YEXT) the leader in digital knowledge management, makes the
traditional website intelligent with its Fall '17 Release and new
Yext Knowledge Tags.
Businesses invest considerable time and resources making their
websites readable and useful for consumers. But today's intelligent
systems from search engines to smart assistants seek rich, accurate
data about businesses so they can provide the best answers and
experience to their users. Yext Knowledge Tags make business
websites readable and more discoverable for intelligent services to
ensure they display consistent, accurate business information for
consumers.
Businesses can now publish rich data about their people,
products, and locations from the Yext Knowledge Manager onto
their websites, along with the latest Schema.org tagging so
intelligent services interpret that data correctly.
"With AI, voice assistants, and direct answers replacing blue
links in search, the way consumers find and interact with
businesses has fundamentally changed," said Marc Ferrentino, Chief Strategy Officer of Yext.
"It's crucial to manage the public facts about your brand that
appear in intelligent search, so you can stay competitive and drive
more business. Yext Knowledge Tags break down the wall
between the website and the digital ecosystem to help intelligent
systems understand your website."
Yext Knowledge Tags let businesses manage and highlight
information crucial to attracting customers, such as physicians'
credentials, retail store hours, or restaurant menu items. For
example, health systems can add all the benefits of Schema.org
tagging to the profile pages they currently manage for their
providers on their own websites. Hotels can make pages for their
individual properties more discoverable. And retailers can
highlight upcoming in-store events on their websites and in search.
Plus, businesses of all types can sync their pages with the Yext
Knowledge Manager to make updates to this digital knowledge
easy and fast everywhere it lives.
The Yext's Fall '17 Release also includes key updates to
additional product areas within the Yext Knowledge Engine,
including:
- Yext Reviews now includes Industry Benchmarking, which
makes it easier for businesses to see their ratings in
context.
- Add Labels to all the reviews Yext Review Monitoring
detects so you can filter, track your responses, and surface more
insights.
- Yext Analytics now features improved notifications,
which help business users collaborate and share data about how
consumers view and interact with their brand online more easily
with colleagues.
- In addition, FindOpen, one of the world's leading online
business directories, has joined the PowerListings® Network,
enabling businesses who use Yext Listings to list and edit
critical information like hours of operation on FindOpen right from
the Yext Knowledge Manager.
"As consumer search behavior continues to change, business
websites need to become more intelligent to stay competitive,"
Ferrentino added. "Today's release puts businesses in control of
their brands across the intelligent services of the future."
About Yext
Yext puts business on the map. Yext is
defining a new category called digital knowledge management, which
helps businesses manage all of the public facts that they want
consumers to know across the digital ecosystem. The Yext Knowledge
Engine™ lets companies manage their digital knowledge in the cloud
and sync it to over 100 services in the PowerListings Network®.
Yext Listings, Pages, and Reviews help businesses around the globe
facilitate face-to-face and digital interactions that boost brand
awareness, drive foot traffic, and increase sales.
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SOURCE Yext, Inc.