Energizer Announces New Sponsorship and Support for Susan G. Komen for the Cure(R) and National Breast Cancer Awareness Month
September 29 2009 - 9:15AM
PR Newswire (US)
Energizer is the 2009 Presenting Sponsor and Official Battery of
the Breast Cancer 3-Day(R) ST. LOUIS, Sept. 29
/PRNewswire-FirstCall/ -- The company known for its Keep Going®
spirit is hitting the pavement to help find the cures for breast
cancer. Energizer is continuing its longtime support of Susan G.
Komen for the Cure® by becoming the first ever Presenting Sponsor
and Official Battery of the Breast Cancer 3-Day® in 2009. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090929/CG83051-a) (Photo:
http://www.newscom.com/cgi-bin/prnh/20090929/CG83051-b) The Breast
Cancer 3-Day is a series of 15 events across America where
participants commit to walk 60 miles over the course of three days
to raise funds to support breast cancer research. This year,
Energizer is helping walkers in a much-needed way - by providing
fun and encouragement at the end of long days of walking. The
Energizer Live it Up! Lounge is a traveling pink oasis set up at
the Breast Cancer 3-Day camp where walkers can enjoy games,
giveaways and complimentary chair massages generously donated by
members of the American Massage Therapy Association®. From Boston
to San Diego, Energizer will be helping thousands of walkers
recharge as they take steps for the cause. "We are proud to sponsor
such an amazing event that truly highlights the perseverance and
never-quit spirit of thousands joining together in the fight to end
breast cancer," said Betsy Laakko, Director of Marketing for
Energizer. "We hope the walkers and supporters are inspired by the
unstoppable energy of the Energizer Bunny® as they travel on this
60-mile journey to help find the cures." In honor of National
Breast Cancer Awareness Month, Energizer has created a
limited-edition Keep Going® Journal, the first in a series, to
benefit Susan G. Komen for the Cure. The collectible 80-page
journal, which features inspirational quotes, a calendar and a pink
ribbon bookmark, is available by mailing in three proofs of
purchase from select Energizer® battery packs. For every journal
redeemed, Energizer will donate $1.00 to Susan G. Komen for the
Cure, up to $15,000 with a minimum guaranteed donation of $10,000.
In addition, commemorative pink batteries will be available during
the month of October at retailers nationwide. The Energizer Family
of Brands - including Playtex® feminine products, Wet Ones® wipes,
Playtex® Living Gloves® and Energizer® Batteries - will also be
joining together this October to make a donation of $400,000 to
Susan G. Komen for the Cure. "We are thrilled that Energizer has
taken its support to an even higher level by becoming the 2009
Presenting Sponsor of the Breast Cancer 3-Day and through special
National Breast Cancer Awareness Month efforts," said Katrina
McGhee, Vice President of Marketing at Susan G. Komen for the Cure.
"For 27 years, Susan G. Komen for the Cure has been on a mission to
end breast cancer forever, and the Keep Going® spirit of Energizer
makes them a perfect partner in helping to see this mission
realized." For more information about Energizer's support of Susan
G. Komen for the Cure, visit http://www.energizer.com/komen. About
Energizer Energizer Holdings, Inc., headquartered in St. Louis,
Missouri and incorporated in 1999, is a consumer goods company
operating globally in the broad categories of household and
personal care products. Energizer's Household Products Division
offers consumers the broadest range of portable power solutions,
anchored by the universally recognized Energizer® and Eveready®
brands. The company's comprehensive product portfolio ranges from
low-cost carbon zinc batteries suited for discount classes of trade
and developing markets to the world's longest lasting AA and AAA
batteries in high drain devices (Energizer® Advanced Lithium and
Energizer® Ultimate Lithium batteries), plus specialty batteries,
Energi To Go® chargers and a complete line of battery-powered
flashlights and lanterns. Energizer's Personal Care Division offers
a diversified range of consumer products in the wet shave, skin
care, feminine care and infant care categories. The company's
portfolio includes well established brand names such as Schick® and
Wilkinson Sword® men's and women's shaving systems and disposable
razors; Playtex® tampons, gloves and infant feeding products;
Banana Boat® and Hawaiian Tropic® sun care products; and Wet Ones®
moist wipes. About Susan G. Komen for the Cure® Nancy G. Brinker
promised her dying sister, Susan G. Komen, she would do everything
in her power to end breast cancer forever. In 1982, that promise
became Susan G. Komen for the Cure and launched the global breast
cancer movement. Today, Komen for the Cure is the world's largest
grassroots network of breast cancer survivors and activists
fighting to save lives, empower people, ensure quality care for all
and energize science to find the cures. Thanks to events like the
Komen Race for the Cure®, we have invested more than $1.3 billion
to fulfill our promise, becoming the largest source of nonprofit
funds dedicated to the fight against breast cancer in the world.
For more information about Susan G. Komen for the Cure, breast
health or breast cancer, visit http://www.komen.org/ or call 1-877
GO KOMEN. About the American Massage Therapy Association® The
American Massage Therapy Association (AMTA®) is the largest
non-profit, professional association for massage therapists with
some 58,000 massage therapist and massage therapy school members.
Founded in 1943, AMTA works to advance the profession through
ethics and standards, the promotion of fair and consistent
licensing of massage therapists in all states, and public education
on the benefits of massage. October 25-31, 2009 AMTA and its
members will celebrate National Massage Therapy Awareness Week®,
dedicated to educating the public on the benefits of massage.
Through AMTA's Find a Massage Therapist® national locator service
at http://www.findamassagetherapist.org/, the association helps
consumers and healthcare professionals find AMTA professional
massage therapists.
http://www.newscom.com/cgi-bin/prnh/20090929/CG83051-a
http://www.newscom.com/cgi-bin/prnh/20090929/CG83051-b
http://photoarchive.ap.org/ DATASOURCE: Energizer CONTACT: Sara
Miller, office, +1-314-727-5700, ext. 105, cell, +1-660-349-9498, ,
for Energizer Web Site: http://www.energizer.com/
http://www.komen.org/
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