XLY Auxly Cannabis Group Inc

The holiday season is typically a time to celebrate and reconnect with friends and family. This holiday season, however, is going to look a lot different and many Canadians will be turning to the memories of past celebrations for comfort and joy. It’s in this spirit of nostalgia that Kolab Project is introducing a new, multisensory, flavour-first cannabis edible product – Cherry Cola Pop milk chocolates. Kolab Project Cherry Cola Pop combines premium cannabis distillate, creamy milk chocolate, classic cola flavouring and black-cherry popping candy for a unique experience with every bite. Kolab Project Cherry Cola Pop is available to order for provincial wholesalers across Canada, and is available in stores now in Alberta and Saskatchewan. Kolab Project is a cannabis brand owned and operated by Auxly Cannabis Group (TSX.V – XLY) (“Auxly”).

“We created Cherry Cola Pop for the Kolab Project consumer who is looking for a unique experience that has a layer of familiarity,” said Peter Crooks, Chief Product Innovation Office, Auxly. “Popping candy is a throwback and our team was inspired to evoke the sentimentality associated with carbonated confections of the past. The real differentiator for this product is the recruitment of additional senses. The sound of the popping candy brings an auditory element to the tactile sensation of popping on the palette. This has been one of the most fun products to design and develop – it’s quite a technical accomplishment by our team and we’re confident that consumers will deem it well worth the effort. In order to gain the full effect of the popping candy, consumers are encouraged to let the milk chocolate melt in their mouths, and then allow the pressurized carbon dioxide to escape from the candy, which creates the satisfying sizzling pop.”

“Consumers are looking to treat themselves during this time, which typically correlates with a spike in confectionary sales,” said Brad Canario, Brand Director, Auxly. “With Kolab Project Cherry Cola Pop, we wanted to make sure we were launching a new treat for consumers during the most relevant time for indulgence. In a sea of traditional chocolate flavours, we’re delighted to offer something wholly unique in the cannabis edibles market. Kolab Project Cherry Cola Pop is perfect for a trip down memory lane this holiday season.”

Kolab Project Cherry Cola Pop was developed and manufactured in Charlottetown, Prince Edward Island, under the direction of Peter Crooks, Chief Product Innovation Officer at Auxly. Cherry Cola Pop is made with natural cola and cherry flavours, popping candy, a traceable 41% cocoa milk chocolate sourced from Ivory Coast, and 10 mg of high-purity THC. Each batch undergoes rigorous testing to ensure a high-quality, consistent dosage with every use.

About Kolab ProjectKolab Project is a cannabis brand, wholly owned by Auxly Cannabis Group Inc., that aims to connect with those actively in the cannabis category that have an appreciation for the positive impact that art, culture and design have on humanity. Kolab Project cannabis products, available at licensed cannabis retailers across Canada, include premium pre-rolls, vapes and soft chews. Visit us at kolabproject.com.

About Auxly Cannabis Group Inc. (TSX.V: XLY) Auxly is an international cannabis company dedicated to bringing innovative, effective, and high-quality cannabis products to the medical, wellness and adult-use markets. Auxly's experienced team of industry first-movers and enterprising visionaries have secured a diversified supply of raw cannabis, strong clinical, scientific, and operating capabilities and leading research and development infrastructure in order to create trusted products and brands in an expanding global market.

Learn more at www.auxly.com and stay up to date at Twitter: @AuxlyGroup; Instagram: @auxlygroup; Facebook: @auxlygroup; LinkedIn: company/auxlygroup/.

For more information please contact:Scott Campbell, 647-402-4957, press@auxly.com 

Notice Regarding Forward Looking Information:

This news release contains certain "forward-looking information" within the meaning of applicable Canadian securities law. Forward-looking information is frequently characterized by words such as "plan", "continue", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "potential", "proposed" and other similar words, or information that certain events or conditions "may" or "will" occur. This information is only a prediction. Various assumptions were used in drawing the conclusions or making the projections contained in the forward-looking information throughout this news release. Forward-looking information includes, but is not limited to: consumer preferences, political change, future legislative and regulatory developments involving cannabis and cannabis products; and competition and other risks affecting Auxly in particular and the cannabis industry generally.

A number of factors could cause actual results to differ materially from a conclusion, forecast or projection contained in the forward-looking information in this release including, but not limited to whether: there is acceptance and demand for Kolab Project products by consumers and provincial purchasers; and general economic, financial market, regulatory and political conditions in which Auxly operates will remain the same. The forward-looking information contained in this release is expressly qualified by the foregoing cautionary statements and is made as of the date of this release. Except as may be required by applicable securities laws, the Company does not undertake any obligation to publicly update or revise any forward-looking information to reflect events or circumstances after the date of this release or to reflect the occurrence of unanticipated events, whether as a result of new information, future events or results, or otherwise.

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