Village Tea Company Launches in EAT Food Market at Northern Arizona University
November 01 2017 - 3:02PM
InvestorsHub NewsWire
Washington, DC --
November 01, 2017 -- InvestorsHub NewsWire
-- Village Tea Company Distribution,
Inc.(herein-after the “Company”), a division of Affinity Beverage
Group, Inc., (OTC Pink:ABVG),
announced that the Company, as part of its ongoing effort to
introduce more people to the benefits of drinking quality loose
leaf tea, has launched its new food service and hospitality
platform in EAT Food Market (EAT), on the campus of Northern
Arizona University (NAU) located in Flagstaff, Arizona. EAT,
operated by Sodexo, is a new on-campus Market/Cafe concept that
will offer the over 25,000 students attending NAU; a noodle bar, a
self service salad station, smoothie/vegan shake bar, loose leaf
tea bar and other food and beverage retail items.
Village Tea Company is the exclusive Tea provider for
EAT. The Company’s premium loose leaf tea is available by the
cup in a variety of blends, lattes, smoothies and ice tea recipes
at EAT’s dedicated tea and smoothie bar. Multiple sizes and
flavors of Village Tea Company’s sustainably packaged, organic
loose leaf tea and tea accessories are also available for purchase
in the retail section of the market, where the Company will also
feature its newly developed single serve and teaser Point Of Sale
dispensers for students and faculty who would like to enjoy the
Company’s products at home or in their dorm rooms. Other Village
Tea Company distributed products, including Vegan Smart Shakes,
Undone Chocolate and other potential products, will be featured on
the menu and available for purchase in the market.
“We are excited about the relationship with EAT, as it is the
perfect opportunity to work with a world class organization for the
launch of our new food service and direct-to-consumer retail
platform in an environment that allows us to interact on a daily
basis with our core target consumers, GEN-Z and Millennials, who
are looking for “better for you” food and beverage options on
campus. Because of acceleration in the desire for healthier food
and beverages over the past several years we feel that there is a
tremendous growth opportunity for our products in this channel of
distribution, especially working with one of country’s leading
providers of on-campus dining services. Although our goal is to
continue focusing on the expansion of our food service program and
on-campus presence at various colleges and universities across the
country, we will also seek opportunities to leverage the on-campus
exposure of our products to develop additional sales and marketing
initiatives with retailers in the surrounding communities,” stated
Janon Costley, CEO of Village Tea Company Distribution/Affinity
Beverage Group, Inc.
The Company is looking forward to working closely with the team
at EAT on potential opportunities to expand the concept to
additional locations in the near future. Please continue to follow
the Company for further updates.
About Village Tea:
Village Tea Distribution Company, Inc. (www.villageteaco.com) sources
high-quality, unique teas with distinct flavor combinations and
packages them under its Village Tea Company brand name in a variety
of creative and earth-friendly ways. The Village Tea Company
brand has been sold in many major retailers throughout North
America. The Company is no longer just about tea, it is also
using its unique positioning in the marketplace to create a
distribution platform to introduce other complimentary health and
wellness lifestyle brands and products.
About Affinity Beverage:
Affinity Beverage Group, Inc. (www.affinitybeverage.com) is a
holding company that focuses on branded consumer product
acquisition opportunities in the $3.4 trillion health and wellness
sector. Affinity primarily targets lifestyle brands,
companies, and/or exclusive product distribution rights focusing on
traditional and non-traditional, healthy beverage
options. Affinity will also seek opportunities involving
uniquely positioned young brands specializing in all
natural/organic foods, bio-food, supplements and personal care
products for strategic partnerships, distribution agreements and
potential acquisition. The Company currently has two wholly
owned subsidiaries, Village Tea Company Distribution, Inc and
Undone Chocolate, LLC.
Forward-Looking Statements
Certain statements in this news release may contain
forward-looking information within the meaning of Rule 175 under
the Securities Act of 1933 and Rule 3b-6 under the Securities
Exchange Act of 1934, and are subject to the safe harbor created by
those rules. All statements, other than statements of fact,
included in this release, including, without limitation, statements
regarding potential future plans and objectives of the company, are
forward-looking statements that involve risks and
uncertainties. There can be no assurance that such statements
will prove to be accurate and actual results and future events
could differ materially from those anticipated in such
statements. Technical complications, which may arise, could
prevent the prompt implementation of any strategically significant
plan(s) outlined above.
Source:
Village Tea Company/Affinity Beverage Group
info@villageteaco.com /info@affnitybeveragegroup.com
Twitter: @villageteaco/@affinitybev
Instagram: @villageteaco/@affintybeverage
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