BUDAPEST--Magyar Telekom Nyrt. (MTELEKOM.BU), Hungary's largest telecommunications company by market share, revised Thursday upward its revenue estimate for this year after second-quarter net profit beat analysts' expectations, but left its forecast unchanged for a fall in earnings before interest, taxes, depreciation and amortization, or Ebitda.

MAIN FACTS:

- Net profit was 12.21 billion forints ($54.2 million) in the second quarter of 2013, up 14% from HUF10.68 billion a year earlier, exceeding the median expectation of analysts for HUF11.53 billion in a poll by Portfolio.hu.

- The firm generated HUF11.71 earnings per share in the second quarter, compared with HUF10.25 in the same period a year ago.

- Ebitda, a key indicator of business performance in the telecom sector, rose 0.3% to HUF49.75 billion from a year earlier, beating analysts' forecast for HUF48.39 billion. The virtually steady Ebitda reflected improving results for the Hungarian residential business and that the company was keeping a tight grip on costs, it said.

- The company further strengthened its market position across all key segments in Hungary. It minimized churn in the high-margin fixed, voice segment and limited the erosion in the average monthly revenue per user, or ARPU, in the mobile business. These developments underpin the company's strategy of bundling various services and equipment with core telecommunication services, Magyar Telekom said.

- Ebitda margin was 31.7%, down from 34.1% in the same period of last year. The margin decline reflected the increasing contribution of lower-margin retail energy, equipment sale and system integration/information technology revenues, which was partially offset by falling operating costs and taxes.

- The company also highlighted that it has faced falls in its Ebitda margin in recent quarters, driven by increasing demand for lower-margin SI/IT services and a strong demand for subscription plans including mobile equipment. The firm plans to pursue providing these services in the future since they boost revenues and support overall profitability.

- Revenues rose 7.9% in the second quarter to HUF156.91 billion from a year earlier as a result of a significant increase in revenues both from energy services and mobile equipment sales, of growing revenues from SI/IT services, and improving underlying performance at Telekom Hungary.

- Magyar Telekom Chief Executive Christopher Mattheisen now expects to see revenues rising by an unspecified rate this year versus his earlier guidance for revenues remaining flat. He maintained the company's guidance that Ebitda would fall by between 9% and 12% this year and also reiterated the company's expectation for a 5% drop in capital expenditures excluding any possible spectrum acquisition costs.

- Magyar Telekom's shares closed unchanged at HUF322 on Wednesday on the Budapest Stock Exchange.

Write to Margit Feher at margit.feher@wsj.com

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