Definitive Rest Mattress Company Announces New Joint Venture and
Final Steps for CAFINASA Acquisition Guatemala, CA
MONTCLAIR, CA--(Marketwired - May 19, 2014) - Definitive Rest
Mattress Company (OTC Pink: DRMC) (PINKSHEETS: DRMC) (the "Company"
or "Definitive Rest") is pleased to announce the Joint Venture
supplier agreement with a new chain of stores to open in the
Southern California area.
Based on our new format of "Build Your Own Mattress Online"
Definitive Rest Mattress and soon to open "California Dreamin
Mattress Stores," have agreed to work exclusively, in this new
concept of selling mattress based on mattress design and education
to the costumer via both companies' website.
In combination of internet and stores the customer will build
their own mattress based on the size and comfort they desire adding
and unique format of choosing the correct mattress for the
customer, easy step by step guidelines will set a new standard
in shopping for a mattress.
Please note the following data from reputable sources on
mattress sales activity in USA within the last 12 months.
Mattress Industry insight:
Mike Magnuson, CEO of GoodBed.com (http://www.goodbed.com/), a
mattress review site, said the Internet is playing a significant
role in the mattress shopping experience.
He said consumers have no routine for buying a mattress, since
it is a "sporadic purchase." They are also confused by mattress
warranties and model names. In general, they are wary about the
mattress shopping process.
Consumers' fear leads them to look for information about
mattresses. They are using smartphones to help avoid a bad mattress
decision. And they are using social media to see what their friends
like.
Magnuson said that approximately 5% of mattress shoppers buy
online, but said that is only a small part of the Internet story.
About 40% of consumers say they would consider buying a mattress
online. "People are very open to the idea of buying online," he
said.
And 85% of consumers research mattresses online, making the
Internet a vital part of the shopping experience for many.
Mattress Industry Numbers:
According to the Bedding Barometer
(http://www.sleepproducts.org/statistics/industry-sales-data/#beddingbarometer),
the International Sleep Products Association's
(http://www.sleepproducts.org/) monthly report on industry sales,
August 2013 unit sales of mattresses and foundations increased 3.5%
for the month as compared with August 2012. The wholesale dollar
value of August unit sales were up 6.9% to $534 million for the
month.
The average unit selling price for mattresses, alone, rose 4.6%
in August 2013, compared with the prior-year month, while the
average unit selling price of foundations decreased by 2.3%
compared with August 2012.
Year-to-date unit shipments, wholesale revenues and average unit
price rose slightly, 1.5%, 2% and 0.5% respectively.
Juan Carlos Murga, CEO, President of Definitive Rest
Mattress commented, "Direct contact based on information and
consumer satisfaction is the future, we know the time has come to
provide the customer a diffrent process in information based
purchase of a Mattress."
Based on this data most consumers do their research on the
internet before selcting a brand to buy, with a Niche in mind or
goal is to simply to inform the customer of what a mattress is and
how they can cosnstruct their own based on the information we
provide them.
CAFINASA Acquisition:
Final steps for the acquisition of CAFINSA Corp. Guatemala,
CA:
The initial test run of our of one of product lines and market
analysis were successful to assure the acquisition of Cafinasa
Guatemala, this acquisition will pave the way for a new market
forecast in revenue and logistics. Cafinasa represents the
opportunity to enter a market with minimal competition in mattress
design and manufacturing technology, the acquisition represents
additional revenue forecast for the year of 2015 and the future.
Directors from both companies have agreed on the terms and
conditions that will give control of all operations and product
development to Definitive Rest Mattress company as June 16th
2014.
Completing an extensive market research that will open the doors
to the Latin America market.
About Definitive Rest Mattress Company
Company CEO, Juan Carlos Murga:
I feel the time has come to change the way mattresses are sold
in the market, a few very important factors that were considered in
Definitive Rest embracing the idea of California Dreamin was the
cool concept of building the mattress online, the web site in
development is easy to follow, allowing the consumer to understand
the components that make a mattress and the firmness they prefer,
what we will be doing is bringing both worlds together in a way
that it has not been done, the Internet and the store, both working
together to help the customer choose better, we are very excited
and looking forward to the first store to open in the coming
months.
Definitive Rest Mattress Company is a manufacturer, marketer and
distributor of mattresses and bedding products. The Company was
originally founded in August of 2009.
For 2013 and current 2014 the company has been a process of
redevelopment in general which has allowed us to identify areas of
weakness that needed to be repaired, we acknowledge that this has
affected our revenue and overall activity within the last few
months, identifying the source was a difficult job; but the good
news is that it was corrected and now we can move forward with a an
up to date organization in all aspects from accounting, process and
development, sales and marketing, logistics and overall customer
satisfaction. We are excited to have put the issues in the
past and now moving forward, we have great projects to look forward
too, great joint ventures CAFINSA Guatemala and California Dreamin,
including the reintroduction of our new redesigned Genesis Series
and Sevilla Series our (Signature Line), but not to forget the line
of bedding for children Jack & Jill series for the Sothern
California market.
We look forward to opportunities and challenges the market will
bring us, Thank you to all who have stuck by us and the belief that
there is someone always there for you if you seek them.
Safe Harbor
This release contains statements that constitute
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These statements
appear in a number of places in this release and include all
statements that are not statements of historical fact regarding the
intent, belief or current expectations of Definitive Rest Mattress
Company, its directors or its officers with respect to, among other
things: (i) financing plans; (ii) trends affecting its financial
condition or results of operations; (iii) growth strategy and
operating strategy. The words "may," "would," "will," "expect,"
"estimate," "can," "believe," "potential" and similar expressions
and variations thereof are intended to identify forward-looking
statements. Investors are cautioned that any such forward-looking
statements are not guarantees of future performance and involve
risks and uncertainties, many of which are beyond the Company's
ability to control, and that actual results may differ materially
from those projected in the forward-looking statements as a result
of various factors.
CONTACT: Definitive Rest Mattress Company Chris Bell Tel:
877-805-2582 Email:
info@definitiverest.com www.definitiverest.com
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