NetworkNewsWire Editorial
Coverage: The video games market is a
unique one in that the success of individual companies is primarily
driven by the release of hit games, leading to significant ebb and
flow as new games are either embraced or panned by players. For
this reason, many have long considered mobile gaming companies to
be poor candidates for venture capital funding. However, there are
always exceptions, and various mobile gaming stocks have proven
their strength and longevity in the marketplace. Players like
Tapinator, Inc. (OTCQB: TAPM) (Tapinator
Profile), Nintendo Co., Ltd. (ADR) (OTC:
NTDOY), Zynga, Inc. (NASDAQ: ZNGA),
Glu Mobile, Inc. (NASDAQ: GLUU) and
Electronic Arts, Inc. (NASDAQ: EA) have shown
their staying power and are among standout public companies gaining
market share within the videogame industry. Each of these entities
is currently gearing up to once again raise investor interest with
highly anticipated new game releases coming down the pipe.
In the mobile games industry, it is quality rather than quantity
that drives the potential of profitability, as evidenced by the
huge success of entities like Finnish game developer Supercell.
Tencent Holdings (OTC: TCEHY) purchased an 84-percent stake in
Supercell in 2016 for $8.6 billion. At that time, the transaction
valued Supercell at a whopping $10.2 billion (http://nnw.fm/t2Bal). Incredibly, Supercell only has
four games in the marketplace. Nevertheless, it is a giant in the
mobile gaming industry due to the success of those titles, which
have produced a lifetime average of $1.15 billion in revenue solely
on the iOS platform, as reported by VentureBeat (http://nnw.fm/lNO37).
Other companies are similarly striving to find success with
well-designed, user-hooking mobile games that cater the modern
gamer. For Tapinator
(TAPM), the upcoming releases of “ColorFill,” a unique
puzzle game which is set to launch in December 2017, and other new
titles are set to arouse interest among both gamers and
investors.
Tapinator is a leading developer and publisher of mobile games
on the iOS, Google Play and Amazon platforms, engaging millions of
players worldwide with its portfolio of more than 300 mobile games.
Again, quantity doesn’t always equate to success, but it’s
important to note that Tapinator’s games have collectively amassed
more than 400 million player downloads and counting.
Most recently the company announced (http://nnw.fm/kuhL5) its partnership with Hanover,
Germany-based development studio Robot Cake Games. Through this
partnership, Tapinator has acquired the rights to publish
“ColorFill,” a distinctive puzzle game aimed at attracting fans of
games like Minesweeper, Sudoku and other popular puzzle titles.
The partnership also gives Tapinator the right to publish future
Robot Cake titles for a period of at least one year, with
“ColorFill” being among the first to roll-out under the Tapinator
banner. “ColorFill” is currently being soft launched in Canada and
Australia, and the game is slated to hit the global landscape on
December 7, 2017, just in time for the holiday shopping season.
"We have known the team at Robot Cake for several years and have
been highly impressed with their hard work, creativity and the
quality of their products. We are excited to announce the beginning
of a long-term partnership that we believe will result in future
successful, top grossing game launches,” Tapinator CEO Ilya
Nikolayev said in announcing the partnership with Robot Cakes. “We
at Tapinator are fans of ‘ColorFill's’ innovative gameplay and are
excited to partner with Robot Cake to bring this unique title to
millions of app store players. ‘ColorFill’ is our first release
with Robot Cake and we expect that it will be the first of many. We
look forward to providing updates on other scheduled releases from
this partnership in early 2018.”
Other new Tapinator titles coming up during Q4 2017 and Q1 2018
include “Divide & Conquer” and “Fusion Heroes.” The company
also recently released two new Full-Featured Games, “Big Sport
Fishing 2017” and “Dice Mage 2.” “Big Sport Fishing 2017” scored
over 520,000 player downloads within the first week of its
worldwide release, and both it and “Dice Mage 2” were distinguished
as “New Games We Love” on the Apple iOS platform (http://nnw.fm/Xy3V5).
Tapinator has been hailed as “One to Watch” (http://nnw.fm/Hv38g) within the mobile gaming market,
garnering considerable notice with hundreds of thousands of daily
downloads on the iOS, Google Play and Amazon platforms. Through
consumer app store transactions and the sale of branded
advertisements, the company continues generating attractive and
predictable returns.
Tapinator’s business strategy includes the creation of
best-in-segment Full-Featured Games that garner long-term player
retention and produce higher ROIs—games like “ROCKYTM”
and “Solitaire Dash.” Employing this Full-Featured Games model, the
company is able to create sustainable, franchise-esque games with
the potential of bringing in $100 million+ each and boasting
product life spans of five years or greater. Tapinator uses a set
of proprietary dynamic development and marketing processes that are
factored on gaming category, estimated player retention and
projected player profitability.
The company’s diversified revenue resources include 54 percent
that comes from in-game advertising and 46 percent that stems from
consumer purchases made via app stores. Within the company’s games,
advertising placement is strategically limited to appear only
between game levels, which helps bolster player retention, and
players are further enticed to participate in watching video ads on
a rewards basis.
Additionally, Tapinator is actively exploring opportunities in
virtual reality (VR) and augmented reality (AR) and has released
several prototype virtual reality games on an exploratory level in
order to gather data before pursuing a more significant product in
this area. The company further plans to pursue additional
publishing opportunities that leverage its large player network,
platform relationships and operational expertise.
Another highly anticipated mobile games release on the radar,
and one likely to generate notable investor buzz, is coming soon
from Nintendo (NTDOY). An undeniable pioneer in
the video game world, Nintendo recently made its most significant
move yet in mobile gaming with the announcement of plans to add
“Animal Crossing: Pocket Camp” as its third title for smartphones.
The game is scheduled to launch in late November and is anticipated
to be a long-term cash generator for Nintendo. It will be available
as a free download for both iOS and Android and will feature
in-game purchases.
Nintendo’s stock has climbed 80 percent during 2017, and Goldman
Sachs has estimated that an “Animal Crossing” mobile title could
bring in twice as much revenue as Nintendo’s two previous
smartphone games combined. The company has announced its intention
to launch between two and three smartphone games per year going
forward.
Meanwhile, mainstay mobile games player Zynga
(ZNGA) has commenced a soft launch of a sequel to its
hugely popular game “Words With Friends.” “Words With Friends 2”
features various updates, including new game modes and 50,000 new
words added to the game dictionary. During 2017, Zynga’s stock
price per share has risen from $2.69 in early January to $3.88 on
November 2, reflecting, at least in part, the interest generated by
this release. When “Words With Friends 2” launches worldwide,
investor attention will likely increase.
For Glu Mobile (NASDAQ: GLUU), it is hoped that
the upcoming release of “The Swift Life” – scheduled for release in
late 2017, according to company information, without a
hard-and-fast specified launch date - will generate significant
buzz and investor interest. More a social environment and digital
entertainment platform for Taylor Swift fans than an outright game,
“The Swift Life” chiefly lets fans of the Grammy winner connect and
interact with each other as well as with the star herself through
message boards, quizzes and other such features. The project marks
a departure from the format of Glu Mobile’s prior celebrity-focused
games and will actually be the company’s first pop culture
celebrity app to be unveiled in 2017, as some of its previous
celeb-game efforts didn’t fare so well. Because of Taylor Swift’s
astronomical fan following and the app’s format of being a social
network rather than a game, those in the know believe it has a very
good chance of being a successful and profitable app for Glu
Mobile.
Another hugely popular full-featured game that is currently in
soft launch is “The Sims Mobile” from Electronic Arts
(NASDAQ: EA). This mobile version of the popular life
simulation game could well prove to be—and likely will be—as
enormously successful as its full-featured counterpart. Electronic
Arts’ stock price has been steadily climbing for several years and
has continued that trend in earnest during 2017, rising from
$80.784 on January 1 to $115.21 on November 1. The release of the
wildly popular “Sims” in mobile version can only serve to bolster
that growth.
The launches of these highly anticipated mobile games are likely
to kindle significant interest among investors, proving once again
that mobile gaming stocks belong in the publicly traded arena. When
it comes to savvy and successful game launches, mobile gaming
companies like Tapinator demonstrate that they are certainly not
playing around.
For more information on Tapinator, visit
Tapinator, Inc.
(OTCQB: TAPM)
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