Constellation Brands Forms Multi-Year, Multi-Million Dollar
Partnership with Tastemade to Create First-of-its-Kind Content
Studio
Constellation Brands, Inc. (NYSE: STZ), a leading beverage alcohol
company, announced today that it has formed a multi-year,
multi-million dollar partnership with
Tastemade, a
modern media company, to launch a first-of-its-kind content studio
that will create and distribute social and streaming content to
drive consumer engagement globally for Constellation Brands Wine
& Spirits.
“Constellation + Tastemade Studios” will drive elevated
storytelling to introduce a new, highly-engaged generation of LDA
consumers to the wine and spirits category, through Constellation’s
leading brands, including Robert Mondavi Winery, The Prisoner Wine
Company, High West Whiskey, Kim Crawford, SIMI, Schrader Cellars,
Double Diamond, To Kalon Vineyard Company, Ruffino Estates, Lingua
Franca and others. The partnership will create a new slate of
original and powerful series, inspired by these winning brands,
that break through, inspire, and advance global wine and spirits
culture with innovative storytelling formats spanning native social
video and streaming television, as well as brand experiences. Key
components of the deal include:
- Originals for streamers: the development and
sale of original series to streamers.
- Originals for the Tastemade streaming channel:
the development and distribution of longform shows, including
Street Somm, on Tastemade’s streaming channel.
- Talent, community, content management, and
innovation: the development of a tailored approach to
curating key brand storytellers and building an engaged community
through content and experiences; the architecture of experiential
activations, creator and talent partnerships, and platform
innovation.
- Native social video content: branded original
social video content to drive awareness and increase sales.
The first streaming show resulting from the partnership will be,
Street Somm, an on-the-go travel series that sends
a curious, outgoing sommelier traveling around the country with one
goal in mind: to explore mouthwatering eats, learn the story behind
them, and find unexpected wine pairings around every corner. In
each episode, the “Street Somm” journeys to a new U.S. city where
they will meet an in-the-know local to eat and pair in creative and
surprising ways – putting a fun twist on the "right" way to pair
wine and challenging any preconceived notions about wine and
food.
A Media Snippet accompanying this announcement is available by
clicking on the image or link below:
“We’re excited to launch this bold and innovative partnership
with Tastemade, which we believe will bring new and diverse
consumers into the category,” said Robert Hanson, executive vice
president and president, Constellation Brands’ wine and spirits
division. “Consumers today are in the driver’s seat and choose to
engage with brands that not only deliver high quality, great
tasting wines and spirits, but exciting and engaging experiences
across modern channels. Our collaboration with Tastemade
accelerates our consumer-obsessed strategy through rich
storytelling, dynamic talent partnerships, native social video
content and authentic consumer engagement moments that we
anticipate will win with audiences around the world.”
“Constellation has established itself as a true innovator in the
premium wine and spirits industry, creating a bold portfolio of
distinctive brands that are loved by consumers,” says Tastemade’s
Co-Founder & CEO Larry Fitzgibbon. “We’re thrilled to be
expanding our partnership with the Constellation Brands Wine &
Spirits team to leverage our expertise to create a content studio
that inspires culture, audiences, and impact around wine and
spirits.”
The venture will be nimble and at massive scale due to
Constellation Brands Wine & Spirits’ global portfolio reach and
Tastemade’s existing global platform. Programming will include
original content and series for streamers; development of original
concepts and series for Tastemade’s streaming channels; as well as
original social content, talent partnerships, media, and
experiential partnerships.
Constellation Brands Wine & Spirits is building a bold and
innovative, high-end wine and spirits company with distinctive
brands and products, delivering exceptional consumer experiences.
The company has reshaped its wine and spirits portfolio to become a
leading global premium, fine wine and craft spirits house of brands
that align with consumer preferences. Each of its brands has a rich
and distinctive story to tell, and Tastemade is uniquely equipped
to not only bring those stories to life, but to also share them
with a built-in global audience of more than 300 million monthly
viewers on all major digital, mobile, and streaming television
platforms.
ABOUT CONSTELLATION BRANDS
Constellation Brands (NYSE: STZ) is a leading international
producer and marketer of beer, wine, and spirits with operations in
the U.S., Mexico, New Zealand, and Italy. Our mission is to build
brands that people love because we believe elevating human
connections is Worth Reaching For. It’s worth our dedication, hard
work, and calculated risks to anticipate market trends and deliver
more for our consumers, shareholders, employees, and industry. This
dedication is what has driven us to become one of the
fastest-growing, large CPG companies in the U.S. at retail, and it
drives our pursuit to deliver what’s next.
Every day, people reach for our high-end, iconic imported beer
brands such as those in the Corona brand family like the flagship
Corona Extra, Modelo Especial and the flavorful lineup of Modelo
Cheladas, Pacifico, and Victoria; our fine wine and craft spirits
brands including The Prisoner Wine Company, Robert Mondavi Winery,
Casa Noble Tequila, and High West Whiskey; and our premium wine
brands such as Kim Crawford and Meiomi.
As an agriculture-based company, we have a long history of
operating sustainably and responsibly. Our ESG strategy is embedded
into our business and our work focuses on serving as good stewards
of the environment, enhancing social equity within our industry and
communities, and promoting responsible beverage alcohol
consumption. These commitments ground our aspirations beyond
driving the bottom line as we work to create a future that is truly
Worth Reaching For.
To learn more, visit www.cbrands.com and follow us on Twitter,
Instagram, and LinkedIn.
ABOUT TASTEMADE
Tastemade is a modern media company that engages
a global audience of more than 300 million monthly viewers on all
major digital, mobile, and streaming television platforms,
garnering 700 million minutes watched each month. We create
award-winning video content and original programming in the
categories of Food, Travel, and Home & Design that we share
with an engaged, passionate, and global community. Tastemade has
won a host of awards and accolades for its innovation and original
programming, including three James Beard Awards, two Emmy Awards,
and was most recently recognized as one of Fast Company’s “Most
Innovative Companies” in 2021. For more information, visit
Tastemade at: www.tastemade.com.
Connect with Tastemade on TikTok | Instagram |
Pinterest | YouTube | Facebook | Twitter | LinkedIn
MEDIA CONTACTS |
|
Alex Wagner, Constellation
Brands: alex.wagner@cbrands.comBrooke Garringer, Tastemade:
brooke.swilley@tastemade.com |
|
A downloadable PDF copy of this news release can be found
here http://ml.globenewswire.com/Resource/Download/ac738100-fa04-472e-a59b-1f60153b5d3b
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