D4T4 Solutions PLC D4t4 Solutions Announces Latest Celebrus Release
April 19 2018 - 3:00AM
RNS Non-Regulatory
TIDMD4T4
D4T4 Solutions PLC
19 April 2018
PRESS RELEASE
Celebrus Advances Customer Data Platform Leadership Further with
New Product Features
-- Latest update consolidates Celebrus as enterprise CDP of
choice for banking and insurance sectors
-- Integration with Adobe Experience Cloud augments leading
digital marketing platform with streaming customer data
-- New Audience Segmentation feature enables advanced targeting
of individuals even when they have left a site or app
-- Latest connector supports creation of Custom Audiences in Google and Facebook
-- Hadoop capabilities extended with enhanced support for Hive open-source data warehouse
Sunbury-on-Thames, 19(th) April 2018: D4t4 Solutions Plc has
announced general availability for the latest release of its
leading Celebrus Customer Data Platform (CDP). Continuing its
commitment to creating the industry's most advanced unified system
for customer data, Version 8 Update 19 delivers a host of new
features that broaden the appeal of Celebrus to enterprises focused
on deepening customer engagement.
Adobe Experience Cloud integration for optimising digital
marketing
Celebrus has for many years enabled a unified stream of customer
data for use in marketing applications. Now though, this capability
is being offered to businesses that have invested in the leading
marketing cloud applications from Adobe. Building on the
capabilities already available in Adobe Experience Cloud, the
Celebrus Adobe Connector streams data to allow Adobe clients to
create genuine 1-to-1 personalisation and real-time customer
experiences.
Using Celebrus accelerates the availability of customer
behaviour data to Adobe Experience Cloud applications and adds
customer experience data for complete coverage of customer
interactions across channels.
Audience Segmentation for advanced targeting of individuals
Website or mobile app visitors can now be engaged with at any
time, whether they are online or not. Celebrus enables rules to be
run that can regularly sweep offline users like those who have
abandoned applications, purchasers who have lapsed for a defined
period of time or customers who need to complete a transaction by a
particular date. This creates opportunities to segment and target
offline users for re-engagement or remarketing initiatives.
Complete control over when and to whom these rules are run
allows optimisation of these segmentation activities and identifies
actions for each user like sending them a marketing e-mail,
creating a lead for outbound contact or adding them to an audience
for advert targeting.
Custom Audience Connector for compliant profiling of Google and
Facebook users
The advanced profiling features of Celebrus are now being used
to enhance the capabilities of leading ad networks, Google and
Facebook. The new Custom Audience Connector for Google or Facebook
supports these networks' audience-building features by enhancing
their ability to profile users based on common attributes or
similar interests. This profiling capability enables accurate and
compliant retargeting and engagement of customers or can be used to
build lookalike audiences for customer acquisition and brand
awareness campaigns.
Celebrus not only provides first-party compliant data to enable
this feature, overcoming any privacy or permissions concerns that
may exist, but it also enables this capability in real-time as well
as orchestrating adverts with existing DMPs for the most immediate,
accurate and effective campaigns.
Backing for open-source analytics extended with support for
Apache Hive
The Celebrus Hadoop Data Loader has been hugely beneficial to
clients needing to consume data at scale for advanced customer
analytics. Now this capability has been extended by enabling the
creation of tables for Apache Hive data warehouse users,
accelerating and simplifying the landing of data into that
environment.
This feature speeds up the availability of Celebrus data for
data science and analytics initiatives, enabling quicker customer
insight and availability of data for marketing applications.
Peter Kear, CEO of D4t4 Solutions Plc, said: "The Customer Data
Platform is becoming a mainstream requirement for customer-centric
businesses. Sophisticated enterprises are recognising that the
success of their customer relationships depends on their ability to
unify data from across channels and activate it for use in multiple
business applications. Celebrus captures the very best
GDPR-compliant customer data, making it available for marketers,
analysts, data scientists and insight experts to drive value
throughout their organisations. I am proud that the latest
developments to Celebrus enhance our leadership in this
fast-growing space and extend our clients' capacity to
operationalise their data for mutually-profitable customer
relationships."
The latest version of the Celebrus Customer Data Platform,
Version 8 Update 19, is available immediately for new and existing
Celebrus clients.
Ends
About Celebrus
Celebrus (celebrus.d4t4solutions.com) is the Customer Data
Platform from D4t4 Solutions Plc. Celebrus captures the market's
most complete picture of customer behaviour and experience,
creating events and profiles in real-time for 1-to-1
personalisation and streaming analytics. Celebrus is quick and easy
to deploy and connects to industry-standard data applications for
customer insight and engagement. Celebrus also gives clients
complete control by enabling best-in-class privacy compliance and
flexible options for hosting data on-premise or securely in the
cloud.
Celebrus is used by global businesses in banking, insurance,
retail, travel, automotive and telco industries, collaborating with
leading industry partners to drive rapid transformation in customer
engagement programmes.
D4t4 Solutions (www.d4t4solutions.com) is ALL ABOUT THE DATA,
providing comprehensive products and services that drive value from
clients' data assets. D4t4 Solutions was established in 1985 and is
listed on the AIM market of the London Stock Exchange (stock code:
D4T4).
Media Contacts
Matthew Tod David Hetling
D4t4 Solutions Plc D4t4 Solutions Plc
Tel: +44 (0)1932 893333 Tel: +44 (0)1932 893386
E-mail: matthew.tod@d4t4solutions.com E-mail: david.hetling@d4t4solutions.com
This information is provided by RNS
The company news service from the London Stock Exchange
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