Ketchum D.C. Announces Digital Strategy and Consumer Health Client Service Senior Hires
November 20 2009 - 1:25PM
PR Newswire (US)
WASHINGTON, Nov. 20 /PRNewswire/ -- Ketchum, a leading public
relations agency, announced today that Tim Weinheimer, former vice
president and managing director at Brunner Digital, and Rebecca
McCuiston, former senior vice president, consumer marketing, at
Ogilvy Public Relations Worldwide, have joined the Washington,
D.C., office. As vice president and digital strategist, Weinheimer
will support digital and social media efforts across the agency,
and as vice president and group manager, McCuiston will bring her
consumer and brand marketing expertise to clients and Ketchum
Well-Connected, a brand-building specialty that combines consumer
marketing practices with health and wellness insights. "Tim brings
invaluable experience to Ketchum Digital and will deliver impactful
programs that change consumer perceptions for clients in the
consumer health, public affairs and social media practices in
Washington," said Leslie Schrader, senior vice president and
director of consumer health and wellness at Ketchum's Washington
office. "Tim's digital media role further aligns Ketchum D.C. with
the agency's continually expanding global digital strategy
capabilities." Weinheimer will work closely with Ketchum Digital
Global Director Jonathan Kopp to provide clients with consistently
innovative work in the digital and social media space. His
appointment is the latest in a series of key digital leadership
appointments around the world for Ketchum. In addition to Kopp, who
is based in New York, Tom Barritt was appointed director of online
relationships and reputation for the Global Food & Nutrition
Practice, and Fernando Rizo was named head of digital media,
Ketchum Pleon London. "Tim brings an impressive record in digital
development and leadership -- building communication programs that
blend offline ideas, strategies and business objectives into online
conversations," said Kopp. "His proven ability to listen to online
communities and earn engagement makes Tim a valuable part of
Ketchum Digital. We're thrilled to welcome him." Weinheimer brings
18 years of global brand development and digital marketing
expertise to the agency. His client portfolio includes AT&T
Wireless, IBM, Verizon, Moen and MetroPCS. Before serving as vice
president and managing director of Brunner Digital, Weinheimer
worked for the Richards Group, Ogilvy & Mather and
McCann-Erickson in account management and planning. In addition to
supporting the Washington office, Weinheimer will be an integral
member of Ketchum Digital's overall leadership team. Weinheimer
earned a B.A. from Texas Tech University. "We are equally thrilled
to have Rebecca joining our consumer health team, as she has a
proven track record of delivering exceptional strategic counsel and
creativity to any client business she represents," said Schrader.
"We know she will bring this same passion and help us continue to
thrill clients with award-winning programs that drive results." A
multiple award winner, McCuiston worked on several top consumer
brands, including Slim Fast, Bertolli and K-Y Brand. Prior to
joining Ogilvy Public Relations Worldwide, McCuiston was an account
supervisor at Trone Advertising & Public Relations, where she
spearheaded the Michelin, Boehringer-Ingelheim, Healthtex and
Jacobsen businesses, among others. McCuiston received her B.A. from
Elon College. About Ketchum A communications innovator, Ketchum
ranks among the largest global communications consultancies and
leads the industry in the U.K. and continental Europe as Ketchum
Pleon. With five global practices - Brand Marketing, Corporate,
Healthcare, Food and Nutrition, and Technology - and specialty
capabilities that include Access Communications (high- and
consumer-tech PR), Concentric Communications (experiential
marketing, events and meetings), MMG (clinical trial recruitment),
Ketchum Global Research Network, Ketchum Sports and Entertainment,
and Stromberg Consulting (change management and workplace
communications), Ketchum leverages its marketing and corporate
communication expertise to build brands and reputations for
clients. In 2009, Advertising Age named Ketchum to its annual "Ones
to Watch" Agency A-List, noting the agency's long-standing client
partnerships, digital and disruptive media expertise, and CSR and
sustainability programming. For more information on Ketchum, a unit
of Omnicom Group Inc. (NYSE:OMC), visit http://www.ketchum.com/.
DATASOURCE: Ketchum CONTACT: Robyn Massey, +44-(0)20-7611-3658, ,
or Alicia Stetzer, +1-646-935-3910, , both of Ketchum Web Site:
http://www.ketchum.com/
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