YouGov PLC YouGov acquires Faster Horses
July 13 2021 - 6:00AM
RNS Non-Regulatory
TIDMYOU
YouGov PLC
13 July 2021
13 July 2021
YouGov plc
("YouGov" or the "Company")
YouGov acquires Australian data insights consultancy Faster
Horses
YouGov, the international market research and data analytics
group, has wholly acquired Faster Horses, the Australian
online-focussed data insights consultancy, in a move that will
cement YouGov's position in Australia and enable it to capitalise
on panel investments in the region.
Faster Horses currently has 20 employees across its offices in
Sydney, Perth, Canberra, Melbourne and Brisbane. It operates across
a range of key sectors including energy, telco, travel &
tourism, health & aged care, manufacturing, property and
government and boasts a range of clients across many more.
It was founded by Veronica Mayne and Peter Fairbrother, who each
have more than 25 years' experience in market research, including
previously held senior positions at Ipsos Australia. Veronica and
Peter will stay with Faster Horses which will continue to operate
under its name before moving under the YouGov Australia umbrella at
a later date. Faster Horses currently uses third-party panel
providers but will migrate all of its research work to YouGov as
part of the acquisition.
Stephan Shakespeare, CEO and co-founder of YouGov: "We are
excited to bring Faster Horses into the YouGov fold as we continue
to invest for growth in line with our strategy. Australia is an
important and fast-growing market for us and this acquisition will
increase our market presence. With its commitment and innovation in
the power of online data and its tremendous success in recent
years, Faster Horses is the perfect fit for us. We are committed to
offering our clients a connected data proposition that provides a
continuous stream of consumer insight data globally and through
this acquisition we can better serve clients both within Australia
and around the world."
Veronica Mayne at Faster Horses: "Faster Horses joining the
YouGov family is a natural fit. As a leading data insights
consultancy in Australia, we share a strong cultural affinity with
YouGov, which has long been a global leader in innovative online
research and analytics. Our client bases are complementary meaning
that from the get-go we will help expand YouGov's reach in the
Australian marketplace and offer them YouGov's innovative suite of
research and insights products and services. Our current and
prospective clients will benefit greatly from YouGov's quality
proprietary panel both in Australia and across 59 markets
globally."
Faster Horses will also help launch YouGov Safe, a fully opt-in,
GDPR and CCPA compliant, ethical cross-device tracker and data
marketplace, into the Australian market in the future.
Peter Fairbrother at Faster Horses: "We have long thought
ethical data is the future and we have previously made investments
in this area. YouGov Safe is a game-changer for the Australian
market. For consumers, it is the opportunity to have the power over
their personal data - deciding what to share, doing it in a secure
way and getting value for it. For clients, YouGov Safe takes
customer profiling to another level - understanding their
audience's full journey across devices - whether it is streaming,
gaming, shopping, or other online activity - and connecting it to
YouGov's rich attitudinal data. YouGov Safe redefines the
possibilities of connected customer data for both consumers and
clients."
Enquiries:
YouGov plc
YouGov plc
Stephan Shakespeare / Alex McIntosh /
Hannah
Jethwani 020 7012 6000
FTI Consulting
Charles Palmer / Elena Kalinskaya 020 3727 1000
Numis Securities (NOMAD and Joint Broker)
Nick Westlake / Hugo Rubinstein / Matt
Lewis 020 7260 1000
Berenberg (Joint Broker)
Mark Whitmore / Alix 020 3207 7800
Mecklenburg-Solodkoff
About YouGov
YouGov is an international research and data analytics
group.
Our mission is to supply a continuous stream of accurate data
and insight into what the world thinks, so that companies,
governments and institutions can better serve the people and
communities that sustain them.
We are driven by a set of shared values. We are fast, fearless
and innovative. We work diligently to get it right. We are guided
by accuracy, ethics and proven methodologies. We respect and trust
each other and bring these values into everything that we do.
Each day, our highly engaged proprietary global panel of over 15
million registered emembers provides us with thousands of data
points on consumer opinions, attitudes and behaviour. We combine
this continuous stream of data with our research expertise to
provide insights that enable intelligent decision-making and
informed conversations.
With operations in the UK, North America, Mainland Europe, the
Nordics, the Middle East, India and Asia Pacific, YouGov has one of
the world's largest research networks.
YouGov
Best panel
Best data
Best tools
For further information visit yougov.com.
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