LOS ANGELES, June 30, 2021 /PRNewswire/ -- Award-winning
producer Eric Prydz is joining
the Sensorium Galaxy Metaverse to host a series of
exclusive performances in PRISM — the world's
most anticipated virtual destination for extraordinary music
events.
Commenting on the new collaboration, Eric Prydz said: "I
believe metaverses are taking digital events to the next stage,
which is one of the main elements that has drawn me to this
project. Working with cutting edge technology to deliver special
performances has always been mine and my team's goal, but to now
take what we do in a physical space into a digital environment,
creating endless possibilities, is so
exciting!"
Prydz has been at the forefront of electronic music for more
than a decade, thanks to his visceral productions and exhilarating
live shows. His bold and ambitious concerts are known for pushing
the limits of music and technology to create experiences that get
the entire dance world talking, something that aligns perfectly
with Sensorium Galaxy's vision for music
experiences.
This hugely influential artist is the first DJ to join Sensorium
Galaxy in 2021. Last year, a series of world-acclaimed DJs
confirmed their performances on PRISM, including the legendary
David Guetta, Armin van Buuren, Carl
Cox, Black Coffee, Dimitri
Vegas & Like Mike.
Aside from his upcoming virtual shows in PRISM, Eric Prydz is also taking part in Sensorium
Galaxy's international brand reveal campaign
'The Chosen Ones'. He is the first artist
to be featured on a series of short videos conceptualized by
Academy-Award winning creative production studio The Mill, and
renowned creative agencies The Night League and High Scream. These
agencies have a record for delivering outstanding productions,
visual effects, and virtual experiences for clients such as Ford,
Disney, Nike, Coca-Cola, Burberry, and many other top-grade
brands.
This campaign is directed by Rogier
Schalken, an award-winning Dutch film director responsible
for bringing to life global advertising projects for KLM Music,
Samsung DiscoVR, and Adidas' Leo Messi Road to
FIFA.
'The Chosen Ones' introduces people to
the music-dedicated virtual world by featuring the confirmed
artists and incorporating PRISM's brutalist and
futurist vibes and signature design elements.
Sasha Tityanko, Deputy CEO for Sensorium
Galaxy:"PRISM is a unique destination for
artists. Our virtual setup is constantly mutating based on music.
And that's exactly why this collaboration with
Eric is so great. His distinctive progressive style matches
perfectly with our goal to create out-of-this-world immersive
experiences for users."
Sensorium Galaxy incorporates advanced social features to
enhance user experience in virtual setups. With their eye-catching,
AI-powered avatars, users can watch performances from multiple
angles, heights, and even see through the DJ's eyes.
Multi-channel communication also enables them to connect and
communicate with other users and artists in a surprisingly natural
manner.
Yann
Pissenem: "I've been
working together with Eric for many years. All of his shows have
delivered high-tech experiences and helped to raise the bar in the
entire industry. I am excited to see how he can leverage the
endless possibilities provided by virtual reality to deliver fully
immersive DJ performances."
Sensorium Galaxy is expected for public launch in H2 2021.
Global coverage and cross-platform compatibility ensure that all
fans of Prydz have the opportunity to enjoy the progressive vibes
of his best shows regardless of their physical location.
Press Kit
Photos and videos are available in the Sensorium Press Kit
About Sensorium Galaxy
Sensorium Galaxy is a metaverse that revolutionizes the way
people interact with each other and experience the arts. In the
alternate universe of Sensorium Galaxy, users immerse themselves in
exciting new worlds to get together with their loved ones, meet new
people, and take part in unique virtual activities.
In essence, Sensorium Galaxy is the evolution of social
networking taking users far beyond today's
one-dimensional digital experiences.
Website: https://sensoriumgalaxy.com/
About Sensorium Corporation
Founded in 2018 with the sole support of Forbes-listed
billionaire Mikhail Prokhorov, Sensorium Corporation oversees the
technological and business development of the Sensorium Galaxy
platform and supplies it with a wide range of events and
experiences through top-tier global content partnerships.
Since its foundation, Sensorium Corporation has raised over
$100 million in private investments,
making it one of the world's best-funded startups in
the VR space.
Website: https://sensoriumxr.com/
Photo -
https://mma.prnewswire.com/media/1555239/Sensorium_Eric_Prydz.jpg
Video -
https://www.youtube.com/watch?v=q31Y0ag67uQ
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SOURCE Sensorium Corporation