Digital platform allows employers and
customers to team-up on tipping to increase incentivization and
rewards for exceptional service.
TYSONS, Va., May 20, 2024
/PRNewswire/ -- Béné Tipping, the premier digital tipping
platform for hospitality service providers, announced the launch of
a first-of-its-kind cashless tipping platform that allows employers
and customers to team up on tipping. This unique feature fixes the
broken tipping system and allows for increased incentivization and
rewards for exceptional service.
Béné was selected to participate in The PenFed Foundation
Veteran Entrepreneur Program Fall 2023 cohort. The program
exclusively supports veteran and military spouse entrepreneurs
building highly scalable startup companies — ranging from the idea
stage through to Series A and beyond.
"The issue is that customers feel taken advantage of and
perceive tipping as a way for employers to shift the burden of fair
pay to the consumer," said Béné CEO/Founder and U.S. Marine Corps
combat veteran Mike Skvortsov. "On
the other hand, when restaurants tried to go tipless by increasing
base pay, both quality of service and guest satisfaction went
down."
Béné realigns interests of both employers and customers by
allowing companies to match tips. When a company uses the Béné
platform, the customer is made aware that their tip will be
matched, creating a sense of partnership with the company in
recognizing exceptional service. At the same time, when a customer
leaves a tip, the service provider receives two notifications. One
to let them know that they received a tip and then, moments later,
another one to let them know that their employer matched the
tip. This makes team members feel appreciated by their
employer and allows employers to differentiate themselves from
competitors during the hiring process, creates both an immediate
sense of appreciation and motivation, as well as a longer-term
impact on recruiting and retention.
A company can further increase the retention benefits of tip
matching by choosing to ramp up its matching percentage based on
length of service or other parameters, not unlike the 401(k)
benefit that most employees are familiar with. Béné was first
rolled out by Wyndham Hotels & Resorts across its properties in
US and Canada.
"The beauty of this solution is its simplicity and how easy it
is for our franchisees to allow their guests to make the switch
from cash to digital," said Scott
Strickland, Wyndham's Chief Technology Officer. "There's no
app to download and no software to install. It's entirely
web-based, which means so long as guests have a phone and an
internet connection, they're able to tip and show their
appreciation" and has since been picked up across brands and
industries. Unlike its competitors, Béné provides a freemium model,
where smaller users, like coffee shops and nail salons, can use the
platform at no cost, whereas larger enterprises can get the full
array of benefits, including tip matching, with a monthly
subscription fee."
"It's been a privilege to support Mike and Béné through our
Veteran Entrepreneur Program," said PenFed Foundation President
Andrea McCarren. "As a veteran-led
company leveraging technology solutions to provide customers,
employers and team members with an exceptional experience, it is a
prime example of the innovative startups we are proud to
elevate."
About Béné
Béné Tipping is the premier
digital tipping platform for hospitality service
providers, providing the apps and infrastructure for US &
Global hotel groups. To learn more about Béné,
visit Bénétipping.com.
About PenFed Foundation
Founded in 2001, The PenFed
Foundation is a national nonprofit organization that supports
veterans in their transition from service to success. Affiliated
with PenFed Credit Union, the Foundation has provided more than
$50 million in financial support to
veterans, active-duty service members and military families. The
credit union funds the Foundation's personnel and most operational
costs, allowing 99% of incoming donations to go directly to our
programs. To learn more, please visit www.penfedfoundation.org.
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SOURCE PenFed Foundation; Béné Tipping