Coffee Leaders Partner to Test and Validate
the Low-Carbon Coffee Technology
BERKELEY, Calif. and LONDON, June 28,
2024 /PRNewswire/ -- Today, Bellwether Coffee,
the technology company transforming retailers into sustainable
on-site roasters, is announcing its pilot partnership with Square
Mile Roasters, the award-winning coffee roasting company co-founded
by specialty coffee pioneer James
Hoffmann. The partnership marks an important milestone for
the clean micro-roastery movement in the UK and Europe, as it would allow Square Mile to roast
in multiple locations across Europe and the UK with identical results and
without a loss in quality or consistency. The announcement comes
after Hoffmann demonstrated Bellwether's capabilities during a
solar-powered roasting experiment in the desert of Indio, California in 2023.
![Bellwether Coffee Logo (PRNewsfoto/Bellwether Coffee) Bellwether Coffee Logo (PRNewsfoto/Bellwether Coffee)](https://mma.prnewswire.com/media/2296700/Bellwether_Logo_Logo.jpg)
"Sustainability is always top of mind, and last year's roasting
experiment proved to me that Bellwether's roaster is capable of
creating high-quality coffee with a drastically reduced carbon
footprint," Hoffmann said. "Early results of test roasts are going
well and we look forward to sharing more as we work with Bellwether
to fine-tune our high-quality coffee now with a low-carbon
footprint."
Square Mile, which is based in London anticipates by partnering with the
electric roasting company they will align the needs of Europe's specialty coffee roasters and will
provide critical product feedback for Bellwether as the pilot
progresses. Square Mile chose to test Bellwether's machines because
of its ease of use, consistent quality, the ability to onboard
quickly, and its sustainable practices. Square Mile will use
Bellwether's new Shop Roaster, which enables more retailers to
serve fresher coffee at a fraction of the cost while reducing their
carbon footprint. Bellwether's lower-cost roaster was developed in
response to the increased demand for electric coffee roasting
worldwide.
"James and Square Mile are important leaders in the
micro-roastery movement not only in London, but in our global coffee community,
and their pilot partnership with Bellwether helps prove to industry
peers that electric roasting is the future," said Ben Ireland, Managing Director - Europe of Bellwether Coffee. "The coffee
sector is beginning to change to cleaner technology – and more
roasteries understand that high-quality, clean results at a profit
are attainable."
The Bellwether Shop Roaster is a small-format, high-throughput
electric roaster that seamlessly fits into any retail environment,
allowing all businesses, even those with limited space, to roast
hundreds of pounds of coffee each week. The fully automated system
is offered as a countertop roaster or with a Continuous Roasting
Upgrade and includes access to the Bellwether Green Coffee
Marketplace - a global library of expertly sourced coffees paired
with custom roast profiles, allowing retailers to source and roast
fresh, world-class coffee. Because retailers can roast more than 20
kgs of coffee in a single operation, they can reduce costs while
crafting consistently fresh, high-quality, delicious coffee while
lowering their carbon footprint.
Electric roasting is a powerful alternative to gas–powered
roasting, which generates 15% of the industry's carbon footprint.
The Bellwether Shop Roaster cuts wholesale coffee costs in half and
reduces the carbon footprint of a pound of coffee by an average of
87%, for less than the cost of an espresso machine. Because the
Bellwether system is simple to install and operate, anyone can
roast the highest quality, most sustainable coffee. In addition, no
gas lines, vents, construction, or training are required to set it
up and start roasting.
For more information about Bellwether Coffee and its Roasting
Platform or to reserve your Shop Roaster, visit
www.bellwethercoffee.com.
About Bellwether Coffee
Bellwether Coffee is
transforming retailers into sustainable, on-site roasters. The
Bellwether Electric Roasting Platform delivers one solution for
sourcing, roasting, and increasing the profitability of coffee
businesses while improving farmer livelihoods and reducing the
industry's carbon footprint. By eliminating fossil fuels from the
global coffee roasting process and strengthening the supply chain,
Bellwether is creating a better future for retailers, farmers, and
the planet.
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SOURCE Bellwether Coffee