LONDON, June 28, 2024 /PRNewswire/ -- Adthena, a leading
provider of search intelligence for enterprise brands, today
announced a major update to Ask Arlo, a groundbreaking
conversational AI tool designed to revolutionize the way marketers
interact with and gain insights from their search data.
Effortless Exploration of Market Data for Faster,
More-Informed Decisions
Version 1.0 was introduced in 2023 to help users navigate
Adthena. Today's 2.0 update leverages real-time GenAI to answer
customers' complex questions about their own search data and
deliver instant, tailored responses and reports directly within the
platform.
"Our real-time, conversational chatbot, Ask Arlo, is
built using our own in-house technology that harnesses the
latest generative AI to help customers see through vast
search data trends and identify immediate actions to gain ROI in
Google Ads." says Paul Felby,
Chief Technical Officer at Adthena. "This innovative
tool represents a huge opportunity to unlock value for our
customers at scale, enabling users at all levels to make
data-driven decisions with unprecedented efficiency."
Powered by Unmatched Data and Cutting-Edge Technology
- Unique Data Advantage: Adthena's unparalleled,
proprietary data set provides Ask Arlo with a unique and
comprehensive understanding of the competitive landscape. Arlo can
answer complex questions about market share, competitor
performance, ad copy and insights across all markets.
- Intuitive Conversational Interface: Receive clear,
concise answers and summarize data for quick understanding or delve
deeper into specific areas.
- Instantaneous Insights: Eliminate time wasted on
generating and interpreting reports. With analysis time reduced
from weeks to seconds, customers can focus their time on strategic
action.
- Visual Clarity: Gain a deeper understanding of
complex data with easy-to-understand, bespoke charts and
graphs.
- Streamlined Efficiency: Reduce reliance on customer
support to keep marketing campaigns optimized. Troubleshoot issues
or identify areas for improvement instantly.
"The search landscape is evolving at an unprecedented pace,
and many enterprise advertisers feel they're operating in the dark
with a lack of transparency from Google." says Phillip Thune, CEO of Adthena. "Ask
Arlo empowers users to unlock valuable performance and strategic
insights directly within their search data – instantly. Alpha
customers are raving about its ability to simplify complex data
analysis and deliver actionable recommendations in
seconds."
About Adthena
Adthena is a multi-award-winning search intelligence platform
that leverages artificial intelligence to empower global brands,
marketers, and agencies to navigate the complexities of digital
advertising and dominate their competitive landscapes.
www.adthena.com
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