LONDON, June 28,
2024 /PRNewswire/ -- PortfolioCloud, a leading
provider of advanced portfolio management solutions, announces its
entry into the UK market through an integration partnership with
Seccl, the Octopus-owned embedded investment platform. This follows
PortfolioCloud's success in delivering flexible, modern API-driven
advice tools to large Australian financial institutions.
Thanks to both firms' proprietary APIs, Seccl-powered platforms
can now integrate PortfolioCloud's technology into their existing
platform workflows – providing users with sophisticated tools for
efficient portfolio management and improved advisory processes for
both DFMs and advisers alike.
The partnership supports DFMs, larger advice firms, and
consolidators seeking a better way to engage with platforms,
streamline shared workflows between advisers and those managing
models, and overcome operational inefficiencies caused by
monolithic, disparate legacy technologies.
Partnering with Seccl underscores PortfolioCloud's commitment to
transforming retail investment management in the UK, enhancing
efficiency and portfolio personalisation, while meeting regulatory
standards, and demonstrating strong client outcomes.
Support for discretionary and non-discretionary
advice
The platform integration empowers DFMs with advanced
controls and tools through a unified interface, enhancing portfolio
construction, management, and rebalancing via the Model Manager
Portal. This is particularly beneficial under the 'Reliance on
Other' framework where DFMs hold client authority.
With PortfolioCloud, advisers can also:
- Manage advised portfolios
- Use digital client consent
- Individual or bulk rebalance
- Generate advice documents
- Automate trades
Quotes
Mark Links, COO of
PortfolioCloud, former Head of Operations at Transact
and AXA Elevate, said:
"Portfolio management at scale is complex and requires deep
understanding of the workflows for advisers, DFM's and platforms.
As a single product SaaS business we leverage this expertise,
leaving the platforms to focus their internal resources on other
business priorities'
We are excited to partner with the team at Seccl as they
redefine the way retail financial services are delivered in the UK
with integrated technology at the heart of it. "
James Holmes, Seccl's chief
commercial officer, said:
"We were impressed with PortfolioCloud's model management
capabilities and their ability to integrate quickly using our API.
This allowed us to bring a best-of-breed DFM solution to market
while freeing up our own internal development teams. It's another
integration we're proud to bring to market – and another
demonstration of how genuinely API-first technology can rapidly and
cost-effectively transform experiences for the better."
Notes to the Editor:
About PortfolioCloud:
PortfolioCloud, established in 2016, pioneered
institutional-grade portfolio management technology for financial
planners in Australia and the UK.
Privately held with minority shareholding by Insignia Financial (ex
IOOF), PortfolioCloud has evolved with focus on enterprise
installations with deep API integrations.
- Servicing portfolios totalling over $12
billion funds under management (FUM)
- Facilitates 2 million transactions annually
- Boasts flagship enterprise customers in Australia and the UK
- Successful deployment with first UK customer, Seccl,
utilising an OEM model with deep API integrations for seamless
workflows
- Offers fully managed service including, consultancy,
domain expertise, hosting, software development and project
management
For additional information, please contact:
Mark Links
COO
PortfolioCloud
mlinks@portfoliocloud.com
+61 (0) 427 729 455
https://www.portfoliocloud.com/
LinkedIn: https://www.linkedin.com/company/portfolio-cloud/
About Seccl
Seccl is the Octopus-owned embedded investment platform that's
helping more people to invest – and invest well.
Our sector is being held back by old tech, dismal processes and
misaligned interests. Together they create pointless complexity for
financial planning and investment professionals, and provide
outdated, overpriced experiences for customers. We're on a mission
to fix it.
We help forward-thinking financial planners, wealth managers and
investment platforms to reimagine their business and client
experience – empowering them to build better, more sustainable and
more valuable operations, and meet the digital demands of the
future, not the baseline expectations of the past.
And we do it by reimagining their technology – with a low-cost,
hyper-efficient and (genuinely) API-first technology infrastructure
that handles millions of requests every day, and powers the
portfolios of 180,000 investors.
A regulated custodian and ISA/SIPP provider, we combine the
disruptive mindset and ambitious mission to shake things up, with
the commitment and substance to not screw them up.
We're proud to be part of Octopus, the £12.5 billion group
that's on a mission to breathe new life into broken industries,
through companies like Octopus Energy, Octopus Investments and
Octopus Money.
View original
content:https://www.prnewswire.co.uk/news-releases/portfoliocloud-enters-uk-market-through-integration-with-seccl-302185705.html